Client Based Office Utility Market Shares, Strategies, and Forecasts, Worldwide, 2010 to Client Office Productivity Software Promotes Efficiency

Transcription

1 Client Based Office Utility Market Shares, Strategies, and Forecasts, Worldwide, 2010 to 2016 Client Office Productivity Software Promotes Efficiency Picture by Susie Eustis MOUNTAINS OF OPPORTUNITY OPPORTUNITY ABOUNDS WinterGreen Research, Inc. Lexington, Massachusetts CHECK OUT THESE KEY TOPICS

2 Offffi icce Prroducctti ivvi ittyy SSui ittess Clientt Offffi icce Prroducctti ivvi ittyy SSoffttwarre Prroducctti ivvi ittyy Dessi iggn & Devvel lopmentt FForrmss Managgementt Office PowerPoint Office Word Office Excel Lotus Collaboration Capability Unified Communications SOA Web Services Digital Notebook

3 Client Office Productivity Suites Market Shares, Strategies, and Forecasts, Worldwide, LEXINGTON, Massachusetts (July 4, 2010) WinterGreen Research announces that it has a new study on: Client Office Productivity Software Market Shares and Forecasts, Worldwide, Office software is useful as a way to implement automated process for any task relating to writing, calculating, collaborating, or presenting. Software is needed for management and sales implementations of different productivity tasks in different industries. The study has 464 pages and 155 tables and figures. Office productivity software enables use of computers intuitively. Continuous systems upgrades improve the functions available to users. Learning is iterative. Software development is iterative. As one generation of software rolls out, customer feedback is used to evolve more useful features. The products evolved are able to improve productivity across the board in all industries. The software is a big reason the computer industry keeps evolving. Enterprises are constantly challenged to address changing market conditions. Office productivity suites feature systems that are intuitive to use for very specific formatting and customization of the device look and feel. People do not like to have their personal formats changed by someone else using the device The software is personal. People can start a project without help from anyone, can ask for help if they need it, and can produce a result, a document, analysis, or presentation without anything but software. In this manner people can leverage what they know to communicate to a group. A sales manager can build a power point presentation that is customized to a particular customer, being responsive to what is new in the product suite. An office suite is comprehensive. Software licenses provide the most advanced productivity suites available.

4 Office productivity suite markets are dominated by Microsoft which has been increasing its market share over the past few years. Competition in this segment is from well established companies with differing approaches to the PC market. IBM Lotus is the number two participant in the market. IBM has positioned its office productivity suites to address the needs of the enterprise. OFFICE PRODUCTIVITY SUITE MARKET DRIVING FORCES Systems approach to office productivity Intuitive to use Sufficient configuration syntax to make offerings personal People can start a project without help from anyone Workers can ask for help if they need it Software help available online Productivity suites used to produce a result Productivity suites used to produce a document, analysis Productivity suites used to produce presentation People can leverage what they know to communicate to a group Support for team productivity Support for teams project management Source: WinterGreen Research, Inc. Connectivity and integration are the core tenants of IBM Lotus office productivity suites. Systems are designed to support linking applications and services for operational efficiency and cost savings. The nuance of running an enterprise is what matters, and the details of process are implemented in the software. It is the versatility of the depth of syntax control over documents and spreadsheets that give office software its ability to provide personal productivity. People can work both online and offline. A sales manager can build a power point presentation that is customized to a particular customer, being responsive to what is new in the product suite. An office suite is comprehensive. Software licenses provide the most advanced productivity suites available. Office Productivity Suites are client based systems that are useful for individuals and teams. For individuals, office systems automate what used to be manual process. Systems support communications in the enterprise and business environments. Systems are used for collaboration. They are used to accomplish project management.

5 With the advent of cloud computing it has been suggested that the client based office productivity suites would decline in importance, replaced by cloud based products such as Google docs. This has not been the case and will not for the foreseeable future for two reasons. 1. Current products have robust, ever growing functionality not easily duplicated in a cloud environment. 2. Workers want to be able to work online and offline. Productivity tools are valuable because they go anywhere where there is not necessarily online access, on airplanes, to the woods, on the train, and in the attic. Once online, documents can be shared, but they can be created and worked on offline. In business, users create documents to communicate. Automating the process of communication depends on the ability to create dynamic smart documents that update by using document controls and data binding to connect to back end systems. Users manage document properties in the Document Information Panel. The ability to view and edit document properties while working on a document is useful. The Document Information Panel displayed at the top of a document is complemented by the fact that properties for files are saved to a document management server. A Document Information Panel is used to edit the document properties for a server document, the updated properties will be saved directly to the server. The sharing of syntax provides ease of use. Office productivity suites have evolved an elaborate suite of syntax that needs to go with the documents. This syntax keeps evolving in a manner that gives Microsoft significant strategic advantage in the market. Forecast for office productivity markets represent consideration of how the online applications will impact the traditional productivity software markets. Client based office productivity software shipments at $23 billion in 2009 are anticipated to continue a steady growth pattern reaching $39 billion by The growth will be sustained via increasing penetration of the current installed base, upgrades by current users.

6 As laptops and netbooks extend into underdeveloped countries, many of the productivity suits adopted will be from the open source community, meaning that Microsoft and IBM will be thrust back onto their current customer base. The depth of functionality is impressive and useful to people working. What is happening though is that the feature function packages continue to get better. As vendors interview users, more functions are built out. The large installed base provides a way to keep improving the productivity software, spreading the cost of improvements out over a very large number of users, leveraging the primary advantage of packaged software. Keywords: Office Productivity Suites, Client Office Productivity Software, Productivity Design & Development, Forms Management, Office PowerPoint, Office Word, Office Excel Lotus, Collaboration Capability, Unified Communications,,SOA Web Services YOU MUST HAVE THIS STUDY Companies Profiled

7 Market Leaders Microsoft IBM Corel Client Based Office Productivity Market Participants Selected Company Profiles Apple Adobe Systems Avaya Google RedHat Client Based Office Productivity Software Market Shares, Strategies, And Forecasts, Worldwide, 2010 to 2016 Report Methodology This is the 447th report in a series of primary market research reports that provide forecasts in solar energy, robots, communications, telecommunications, the Internet, computer, software, telephone equipment, health equipment, and batteries to store energy. Automated process and significant growth potential are a priorities in topic selection. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. The primary research is conducted by talking to customers, distributors and companies. The survey data is not enough to make accurate assessment of market size, so WinterGreen Research looks at the value of shipments and the average price to achieve

8 market assessments. Our track record in achieving accuracy is unsurpassed in the industry. We are known for being able to develop accurate market shares and projections. This is our specialty. The analyst process is concentrated on getting good market numbers. This process involves looking at the markets from several different perspectives, including vendor shipments. The interview process is an essential aspect as well. We do have a lot of granular analysis of the different shipments by vendor in the study and addenda prepared after the study was published if that is appropriate. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participant in the segment. Installed base analysis and unit analysis is based on interviews and an information search. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, opinion leaders, and companies seeking to develop measurable market share. Over 200 in depth interviews are conducted for each report with a broad range of key participants and industry leaders in the market segment. We establish accurate market forecasts based on economic and market conditions as a base. Use input/output ratios, flow charts, and other economic methods to quantify data. Use in house analysts who meet stringent quality standards. Interviewing key industry participants, experts and end users is a central part of the study. Our research includes access to large proprietary databases. Literature search includes analysis of trade publications, government reports, and corporate literature. Findings and conclusions of this report are based on information gathered from industry sources, including manufacturers, distributors, partners, opinion leaders, and users. Interview data was combined with information gathered through an extensive review of internet and printed sources such as trade publications, trade associations, company literature, and online databases. The projections contained in this report are checked from top down and bottom up analysis to be sure there is congruence from that perspective. The base year for analysis and projection is With 2009 and several years prior to that as a baseline, market projections were developed for 2010 through These projections are based on a combination of a consensus among the opinion leader contacts interviewed combined with understanding of the key market drivers and their impact from a historical and analytical perspective. The analytical methodologies used

9 to generate the market estimates are based on penetration analyses, similar market analyses, and delta calculations to supplement independent and dependent variable analysis. All analyses are displaying selected descriptions of products and services. This research includes referencde to an ROI model that is part of a series that provides IT systems financial planners access to information that supports analysis of all the numbers that impact management of a product launch or large and complex data center. The methodology used in the models relates to having a sophisticated analytical technique for understanding the impact of workload on processor consumption and cost. WinterGreen Research has looked at the metrics and independent research to develop assumptions that reflect the actual anticipated usage and cost of systems. Comparative analyses reflect the input of these values into models. The variables and assumptions provided in the market research study and the ROI models are based on extensive experience in providing research to large enterprise organizations and data centers. The ROI models have lists of servers from different manufacturers, Systems z models from IBM, and labor costs by category around the world. This information has been developed from WinterGreen research proprietary data bases constructed as a result of preparing market research studies that address the software, energy, healthcare, telecommunicatons, and hardware businesses.

10 Client Based Productivity Software Market Shares, Strategies, and Forecasts, Worldwide, Table of Contents Office Productivity Software Executive Summary CLIENT OFFICE PRODUCTIVITY MARKET SHARES AND FORECASTS Office Productivity Suites Client Based Office Productivity Suites Market Shares Office Productivity Suites Market Forecasts Client Based Office Productivity Software Shipments ES-1 ES-1 ES-3 ES-5 ES-6 Office Productivity Software Market Description And Market Dynamics 1. OFFICE PRODUCTIVITY MARKET DESCRIPTION AND MARKET DYNAMICS Office Productivity Software Office Productivity Suites Productivity Software Vendors Teams Work Together Effectively Digital Notebook Cloud Computing Permits User Web Services Access Cloud Computing Aspects Web 2.0 Internet Scale Mainstream Applications Design Patterns Data Driven Cloud Computing Network Effects Collaboration Social Networking Heuristics Wiki-Style Collaborative Editing 16

11 Office Productivity Software Market Shares And Market Forecasts CLIENT OFFICE PRODUCTIVITY MARKET SHARES AND FORECASTS Office Productivity Suites Client Based Office Productivity Suites Market Shares Client Productivity Software Competition Microsoft Office Word Microsoft Word Collaboration Capability Microsoft Office Productivity Suites IBM Lotus Office Productivity Design & Development IBM Lotus Office Productivity Analysis, Modeling, Design & Construction IBM Lotus Forms Management Adobe Connect Corel WordPerfect Office Avaya Unified Communications Avaya Agile Communication Environment Office Productivity Suites Market Forecasts Client Based Office Productivity Software Shipments Office Productivity Software Piracy Rates Client PC Markets Corel Pricing and Availability Office Productivity Suites Regional Analysis 2-29 Office Productivity Software Product Description 3. OFFICE PRODUCTIVITY MARKET DESCRIPTION AND MARKET DYNAMICS Office Productivity Software Microsoft Office Collaboration Capability Microsoft Office Word Microsoft Word Creates Professional-Looking Documents Microsoft Office Word Building Blocks For Professional Documents Microsoft Office Word High-Impact Graphics Communicate Effectively Microsoft Office Word Compares Two Versions Of Document Microsoft Office Word Digital Signature Microsoft Office Word Converts Word Documents to PDF or XPS Microsoft Office Word XML Microsoft Document and Program Recovery Microsoft Office Word Top 10 Benefits Microsoft Office Excel Microsoft Spreadsheet Analysis Microsoft Effective Business Information Management Microsoft Office PowerPoint Microsoft Effective Presentation Sharing Microsoft Manages Presentations Efficiently Microsoft Office Access SOA Web Services Microsoft Office Access Top 10 Benefits 3-42

12 Microsoft Office Publisher Microsoft Office Visio Microsoft Customizes and Extends Office Visio Microsoft Office Visio Top 10 Benefits Microsoft Office Communicator R Microsoft Office Groove Microsoft Office InfoPath Microsoft Office OneNote Microsoft Office Project Standard Microsoft Office Publisher Microsoft Office SharePoint Designer Microsoft SharePoint Tailored Sites IBM Lotus Office Productivity Suites IBM Lotus Office Productivity Design & Development IBM Lotus Domino Designer IBM Lotus Used For Business Collaboration Application Development Lotus SmartSuite IBM Lotus Office Productivity Analysis, Modeling, Design & Construction IBM Lotus Office Productivity Design Security IBM Lotus Office Productivity Messaging & Collaboration IBM Lotus Office Productivity Portals & Mashups IBM Lotus Office Social Software Productivity Enhancement IBM Lotus Smarter Planet IBM Lotus Forms Management IBM Lotus Word Pro IBM Lotus Workflow Lotus Workflow Automation For Enterprise Software IBM Lotus Web Content Management Lotus Quickr - Team Collaboration Software Lotus Organizer IBM Lotus Integrated Mobile Support IBM Lotus Connections Social Software Alloy by IBM and SAP Why Alloy for integration of SAP business processes Corel WordPerfect Office Corel WordPerfect Lightning Digital Notebook Corel Microsoft Office OOXML Compatibility Corel Microsoft Office SharePoint Compatibility Corel WordPerfect ifilter Corel Web Services Integration Mozilla Thunderbird for Corel WordPerfect Office Corel Address Book Integration Corel / Nuance PaperPort 12 SE Corel Reference Center Corel Migration Corel Windows 7 Compatibility Corel WordPerfect Office X Adobe Connect Adobe Web conferencing Adobe elearning Adobe Web Seminars Adobe LiveCycle Enterprise Suite Avaya Unified Communications 3-133

13 3.7.1 Avaya Agile Communication Environment Avaya ACE Hot Desking Avaya ACE Mobile Cost Optimizer Avaya ACE Event Response Manager Avaya ACE Microsoft Office Communications Server Integration Avaya ACE IBM Lotus Sametime Integration Avaya ACE Web Browser Add-In Avaya ACE Developer Toolkit Avaya ACE Message Drop and Message Blast APIs Avaya Unified Communications Meeting Exchange Cisco Unified Communications Cisco Voice and Unified Communications Products Cisco Unified Communications Applications IBM Lotus Office Unified Communications Office Productivity Software Technology 4. OFFICE PRODUCTIVITY SOFTWARE TECHNOLOGY State Machine Network Strategy SOA Representational State Transfer Is A Mode Of Communication Accessible To Programs And Humans XDMS Technology Web Services and Service Oriented Architecture (SOA) Tier Architecture TigerLogic FastSOA Architecture Registry SOA engine Office Productivity Dynamic Architecture Google Search Engine Dynamic Architecture BigFiles Repository Microsoft.Net Defines Reusable Modules Dynamically Microsoft Combines Managed Modules into Assemblies Microsoft Architecture Dynamic Modular Processing IBM SOA Architecture is Dynamic for the Transport Layer Business Benefits of Office Architecture Technology Issues Technology Platforms Existing Enterprise Asset Automated Virtualization Complexity Of The Underlying IT Technologies Impact of Platforms Platforms and Disparate Technologies Technology Analysis Business Events Event Transmission Business Process Automation Process Oriented Architecture Business Process Automation Business Process Management Modular Architecture Business Components Advanced E-Business Infrastructure 4-40

14 4.7.1 Application Integration Technical Advantages Integration System Architecture Development Toolset Infrastructure And System Management Web Services Promise Of Web Services Java Java Technology J2EE Soap Apache Soap Load Balancer With SSL Support Points Of Failure Soap Limitations WSDL WSDL Service Descriptions UDDI UDDI Test Registries UDDI Distributed Web Service Discovery UDDI Consortium WS-Inspection Document Extensibility XML Metadata Repository Metadata Describes Location, Format, Relationships, Transformation, Rules, Cross-Reference Metadata Drives Data Integration Services Wrappering Service Level Challenges Quality Of Service (QoS) Functions Network Efficiency Business Need Business Process Management Packaged Solutions for Rapid Deployment Quality Of Service Control XML Standards Services Oriented Architecture (SOA) IBM Service Oriented Architecture (SOA) Business Challenge IT Imperative Services Oriented Architecture And Relevant Standards XML Family Of Standards Integration Engines Leverage XML Processing XML Standards XML Role In Application Topology XML Meets The Integration Challenge XML Standard Communication Language Web Services Protocols Web Services Input And Output Formats Web Services Coupling Versus Cohesion Web Services Coupling Web Services Cohesion Open Systems 4-84

15 Office Productivity Software Company Profiles 5. OFFICE PRODUCTIVITY COMPANY PROFILES Adobe Systems Adobe Targets Businesses And Organizations Adobe Revenue Adobe Systems Revenue: Adobe Systems Software Tools Adobe Systems Creative Solutions Business Summary Adobe Knowledge Worker Market Opportunity Adobe Systems Knowledge Worker Products Adobe Systems Enterprise Opportunity Adobe Systems Enterprise Business Summary Adobe Systems Enterprise Strategy Adobe Systems Process Management Adobe Systems Content Services Adobe Systems Knowledge Worker and Enterprise Related Products Apple Apple Zoho Office Suite iphone 4 Sales Top 1.7 Million Apple Sells Three Million ipads Apple Revenue Apple Reaches Consumer And Small And Mid-Sized Businesses Avaya Avaya Leadership Positions Avaya Major Businesses: Avava Contact Centers Avaya Global Services Avaya Small & Medium Enterprise Communications Avaya Data Networking Corel Corel Visual, Phot,o and Video Software Corel Visual Communications Corel VideoStudio Pro X Corel WinDVD Corel WordPerfect Office X5 Desktop Software Corel WordPerfect Office X5 Suite Collaboration and Flexibility Google Google Apps Target Market Google Apps for Messaging Google / YouTube Google Organizes The World's Information Google Ads Google Apps Google Mobile Google Strategy Google Technology Life of a Google Query Google Business Overview Google Grows Google AdWords for Advertisers 5-43

16 Google AdSense and Web Site Services Google Documents Editor Gmail Contextual Gadgets Launched In The Google Apps Marketplace Google Revenue IBM IBM Manages Data-Intensive Services IBM Lotus Domino Platform to Run Web Site IBM Information as a Service (IAAS) IBM WebSphere IBM Business Partnering Strategy IBM Strategic Priorities IBM BPM Powered By Smart SOA IBM Delivers Integration and Innovation to Clients IBM Business Model IBM Unified Communications In The Cloud Architecture IBM LotusLive Cloud-Based Portfolio Of Social Networking And Collaboration Services IBM Revenue IBM Full-Year 2009 Revenue IBM Q Revenue IBM Q Revenue IBM Software Capabilities IBM Systems and Technology Capabilities IBM Worldwide Organizations IBM Integrated Supply Chain IBM Security Microsoft Microsoft Client Businesses Office 2010 and SharePoint 2010 launching in Q Microsoft Office Web Apps Planner Brings Documents to the Cloud Microsoft Windows Platform Devices Microsoft Windows Embedded Compact Microsoft Office Applications Microsoft Dynamics GP Microsoft Dynamics GP Microsoft Dynamics GP Financial Accounting And Business Management Solution Microsoft Corporation Microsoft Azure Services Platform Microsoft Windows Azure Microsoft Live Services Microsoft SQL Services Microsoft.NET Services Microsoft SharePoint Services & Dynamics CRM Services Microsoft Revenue Nine Months Microsoft Revenue Microsoft Segment Revenue Microsoft Segment Revenue Microsoft Client Revenue Microsoft Server and Tools Revenue Microsoft Online Services Business Revenue Microsoft Business Division Revenue Microsoft Entertainment and Devices Division Microsoft Competition 5-115

17 Microsoft Security Vulnerabilities Microsoft Client Segment Microsoft Segments Open Text Livelink ECM Integration Microsoft Office SharePoint Server Microsoft Multinational Computer Technology Selected Microsoft Partners Microsoft Financials Microsoft Software Products RedHat List of Tables and Figures Office Productivity Software Executive Summary Table ES-1 Office Productivity Suite Market Driving Forces Figure ES-2 Client Based Office Productivity Market Shares, Dollars, Worldwide, 2009 Figure ES-3 Client Office Productivity Software Market Forecasts, Dollars, Worldwide, ES-2 ES-4 ES-7 Office Productivity Software Market Description And Market Dynamics Table Office Productivity Software Products And Services Table Team Based Productivity Tools Figure Cloud Computing Hole of the Internet Office Productivity Software Market Shares and Market Forecasts Table Office Productivity Suite Market Driving Forces Figure Client Based Office Productivity Market Shares, Dollars, Worldwide, 2009 Figure Client Based Office Productivity Market Shares,

18 Dollars, Worldwide, 2009 Figure Client Office Productivity Software Market Forecasts, Dollars, Worldwide, Figure Client Office Productivity Software Market Forecasts, Units, Worldwide, Table Client Based Office Productivity Suite Market Forecasts Units and Dollars, Worldwide, Table Office Productivity Software Piracy Rates, 2009 Figure Office Productivity Software Piracy Rates, 2009 Table Notebooks Market Shares, 2009 Table Desktop Market Shares 2009 Figure Client PC Market Shipments Forecasts Units, Worldwide, Figure Installed Base Client Computers Figure Installed Base Office Productivity Software Figure Client PC, Laptop, and Notebook Shipment Market Forecasts Units, Worldwide, Figure Client Office Productivity Regional Market Segments, Dollars, 2009 Table Client Office Productivity Regional Market Segments, Dollars, 2009 Office Productivity Software Product Description Figure Microsoft Word Editing And Reviewing Tools Table Microsoft Word Task Optimization Positioning Figure Microsoft Office Word Compares Two Versions Of Document Figure Microsoft Office Word Digital Signature Table Microsoft Office Word Formats Table Microsoft Office Word Top 10 Benefits Table

19 Microsoft Office Excel Benefits Table Microsoft Spreadsheet Analysis Functions Table Microsoft Office Excel and Excel Services Table Microsoft Office Excel Top 10 Benefits Table Microsoft Office PowerPoint Features Table Microsoft Office PowerPoint Functions Table 3-12 (Continued) 3-24 Microsoft Office PowerPoint Functions Figure Microsoft Office PowerPoint Presentation Table Microsoft Effectively Supports Sharing Presentations Table 3-14 (Continued) 3-27 Microsoft Effectively Supports Sharing Presentations Table Microsoft Manages Efficient Presentation Figure Microsoft PowerPoint Presentation Table Office PowerPoint Advantages Table Microsoft Office Access SOA Web Services Figure Microsoft Office Access Library Of Prebuilt Database Solutions Table Microsoft Office Access Database Solutions Features Table Microsoft Office Access Database Solutions Functions Table Microsoft Office SharePoint Web Collaboration Table 3-22 (Continued) 3-41 Microsoft Office SharePoint Web Collaboration Table Microsoft Office Access Top 10 Benefits Table Microsoft Publisher Features Table Microsoft Personalizes Publications And Marketing Materials Table Microsoft Office Visio Solutions Features Table Microsoft Visio Features Table 3-27 (Continued) 3-51 Microsoft Visio Features Table Microsoft Visio Image Features

20 Table Microsoft Office Visio Features: Table 3-29 (Continued) 3-54 Microsoft Office Visio Features: Table 3-29 (Continued) 3-55 Microsoft Office Visio Features: Table Microsoft Office Visio Top 10 Benefits Table Microsoft Office Communicator R2 Top Benefits Table Microsoft Office Groove Functions Figure Microsoft Office Groove Access Figure Microsoft Office Groove Access Features Table Microsoft Office Project Features Table Microsoft Office Project Functions Table 3-35 (Continued) 3-69 Microsoft Office Project Functions Table Microsoft Office Publisher Functions Table 3-36 (Continued) 3-71 Microsoft Office Publisher Functions Table Microsoft Office SharePoint Designer Features Table IBM Lotus Office Productivity Design Featured Capabilities Table IBM Lotus Processes Table IBM Lotus Benefits Table IBM Lotus Domino Designer Features Table 3-41 (Continued) 3-81 IBM Lotus Domino Designer Features Table IBM Lotus SmartSuite 9.8: Desktop Tools Table IBM Lotus Office Productivity Design Enhanced Business User Experience Features Table IBM Lotus Office Productivity Design Security Table IBM Lotus Office Productivity Messaging & Collaboration Table IBM Lotus Office Productivity Portals & Mashups Features Table IBM Lotus Office Social Software Productivity Modules

21 Table IBM Lotus Forms Management Positioning Table IBM Middleware Solutions for E-Forms and Records Management Table IBM Lotus Word Benefits Table IBM Lotus SmartSuite Benefits Table IBM Lotus Workflow Functions Table IBM Lotus Workflow Features Table IBM Lotus Workflow Benefits Table IBM Lotus Web Content Management Features Table IBM Lotus Web Content Management Features Table 3-56 (Continued) 3-99 IBM Lotus Web Content Management Features Table 3-56 (Continued) IBM Lotus Web Content Management Features Table IBM Lotus Web Content Management Benefits Table IBM Lotus Quickr Benefits Table 3-58 (Continued) IBM Lotus Quickr Benefits Table IBM Lotus Quickr Features Table IBM Lotus Organizer Features Table IBM Lotus Organizer Product Features Table 3-61 (Continued) IBM Lotus Organizer Product Features Table 3-61 (Continued) IBM Lotus Organizer Product Features Table IBM Lotus Connections Social Software For Business Functions Table IBM Lotus Connections Functions Table IBM Lotus Connections Wikis Table IBM Lotus Community Functions Table 3-65 (Continued) IBM Lotus Community Functions Table Lotus Connections Software Integrated Components: Table IBM Alloy For Integration Of SAP Featured Capabilities

22 Table Corel WordPerfect Office Features Table Corel WordPerfect Office File Sharing Table Corel WordPerfect Office PDF Support Table Corel WordPerfect Office Tools Table Corel WordPerfect Office Productivity Features Table Wordperfect x5 Word Processing Document Features Table Corel Quattro Pro Spreadsheets Table Corel WordPerfect Office Presentations Slideshows and Presentations Table Corel WordPerfect Office Nuance PaperPort Document Scanning, Imaging and Management Table Corel Mozilla Thunderbird f WordPerfect Office Management Table Corel WordPerfect Lightning Digital Notebook Table Avaya Agile Unified Communications Applications Table Cisco Unified Communications Products Table 3-79 (Continued) Cisco Unified Communications Products Table 3-79 (Continued) Cisco Unified Communications Products Table Cisco Unified Expert Advisor Table Cisco Unified Communications Positioning Table 3-81 (Continued) Cisco Unified Communications Positioning Table 3-81 (Continued) Cisco Unified Communications Pdsitioning Table Cisco Unified Personal Communicator Table 3-82 (Continued) Cisco Unified Personal Communicator Table 3-82 (Continued) Cisco Unified Personal Communicator Table Cisco Mobile Applications Table Cisco Unified Communications Solutions Table

23 Cisco Telepresence Products Table IBM Lotus Office Unified Communications Table IBM Lotus Collaboration Software Products By Category Table IBM Lotus Collaboration Software Products By Category Office Productivity Software Technology Table TigerLogic XDMS Architecture Table Web Services and SOA Tier Architecture Figure TigerLogic XDMS Multi-Schema Engine Architecture Figure TigerLogic XDMS -SOA Engine Architecture Table Registry Engine Table Google Dynamic Architecture Figure Microsoft.Net Dynamic Definition of Reusable Modules Figure Microsoft.NET Compiling Source Code into Managed Assemblies Figure Microsoft Architecture Dynamic Modular Processing Table Process Of SOA Implementation Depends On N-Dimensional Interaction Of Layers That Can Be Modeled by Business Analyst Table IBM SOA Business I Services Layers Figure IBM Smart SOA Continuum Table SOA Foundation Reference Architecture Table Business Components Chained Together To Comprise A Business Service Table Design Concerns For Integration System Architecture Table Soap-Based Web Service Production Environment Testing Table Metadata Repository Table Metadata Functions

24 Table Service Oriented Architecture (SOA) Functions Table 4-21 (Continued) 4-70 Service Oriented Architecture (SOA) Functions Table Integration Engine XML Processing Functions That Drive Business Process Electronically End-To-End Table Web Services Input Formats Table Web Services Output Formats Table Web Services Protocols Office Productivity Software Company Profiles Table Corel PaintShop Photo Pro X3 Functions Table Corel VideoStudio Pro X3 Features Table Corel WordPerfect Office Evolving Requirements Functions Table Corel WordPerfect Office Evolving Requirements Features Table Google Apps Messaging Functions Table Google PageRank Search Technology Table Google Hypertext-Matching Analysis Search Technology Figure Life span of a Google query Figure 5-8 (Continued) 5-41 Life span of a Google query Table Google AdSense Positioning Figure IBM SMB Partner Go to Market Approach Table IBM Strategic Priorities Table Microsoft Windows Embedded Compact 7 Capabilities Table Microsoft Dynamics GP Customer References Table 5-13 (Continued) 5-91 Microsoft Dynamics GP Customer References Table 5-13 (Continued) 5-92

25 Microsoft Dynamics GP Customer References Table Functions in Microsoft Dynamics GP Table Capabilities in Microsoft Dynamics GP: Table Microsoft Response to Security Vulnerabilities ABOUT THE COMPANY WINTERGREEN RESEARCH, IS ABLE TO IDENTIFYING MARKET TRENDS THROUGH PRIMARY RESEARCH TECHNIQUES. THE EMPHASIS IS ON DEVELOPING ACCURATE NUMBERS THAT INCLUDE UNDERSTANDING DEVELOPMENTS, INTERVIEWING DISTRIBUTORS AND USERS, AND INTERVIEWING OPINION LEADERS. BY READING THE ELECTRONIC EQUIVALENT OF 40 FEET OF PAPER, WINTERGREEN RESEARCH SENIOR ANALYSTS CAN LEARN A LOT MORE ABOUT MARKETS, A LOT FASTER THAN CAN BE LEARNED THROUGH SURVEYS AND FOCUS GROUPS THAT ARE INHERENTLY LIMITED BECAUSE THEY ARE NOT ACCURATE. THINKING ABOUT MARKET TRENDS IS A HIGH PRIORITY AT WINTERGREEN RESEARCH. AS WITH ALL RESEARCH, THE VALUE PROPOSITION FOR COMPETITIVE ANALYSIS COMES FROM INTELLECTUAL INPUT AND FILTERING OF INFORMATION FOR THE PURPOSE OF ACHIEVING INTEGRATION INSUGHT. THE ABILITY TO IDENTIFY MARKET TRENDS IS ENHANCED BY DOING IT OVER AND OVER FOR MANY DIFFERENT MARKETS. THAT IS WHAT WINTERGREEN RESEARCH IS ALL ABOUT: READING AND THINKING IS AN ESSENTIAL ASPECT OF COMPETITIVE ANALYSIS. IDENTIFYING AND TALKING TO OPINION LEADERS IS THE ESSENTIAL ASPECT OF PRODUCING GOOD, RELIABLE DATA. WINTERGREEN RESEARCH, FOUNDED IN 1985, PROVIDES STRATEGIC MARKET ASSESSMENTS IN TELECOMMUNICATIONS, COMMUNICATIONS EQUIPMENT, HEALTH CARE, INTERNET AND ADVANCED COMPUTER TECHNOLOGY. INDUSTRY REPORTS FOCUS ON OPPORTUNITIES THAT EXPAND EXISTING MARKETS OR DEVELOP MAJOR NEW MARKETS. THE REPORTS ASSESS NEW PRODUCT AND SERVICE POSITIONING STRATEGIES, NEW AND EVOLVING TECHNOLOGIES, AND TECHNOLOGICAL IMPACT ON PRODUCTS, SERVICES, AND MARKETS. MARKET SHARES ARE PROVIDED. LEADING MARKET PARTICIPANTS ARE PROFILED, AND THEIR MARKETING STRATEGIES, ACQUISITIONS, AND STRATEGIC ALLIANCES ARE DISCUSSED. THE PRINCIPALS OF WINTERGREEN RESEARCH HAVE BEEN INVOLVED IN ANALYSIS AND FORECASTING OF INTERNATIONAL BUSINESS OPPORTUNITIES IN TELECOMMUNICATIONS AND ADVANCED COMPUTER TECHNOLOGY MARKETS FOR OVER 30 YEARS.

26 ABOUT THE PRINCIPAL AUTHORS ELLEN T. CURTISS, TECHNICAL DIRECTOR, CO-FOUNDER OF WINTERGREEN RESEARCH, CONDUCTS STRATEGIC AND MARKET ASSESSMENTS IN TECHNOLOGY-BASED INDUSTRIES. PREVIOUSLY SHE WAS A MEMBER OF THE STAFF OF ARTHUR D. LITTLE, INC., FOR 23 YEARS, MOST RECENTLY AS VICE PRESIDENT OF ARTHUR D. LITTLE DECISION RESOURCES, SPECIALIZING IN STRATEGIC PLANNING AND MARKET DEVELOPMENT SERVICES. SHE IS A GRADUATE OF BOSTON UNIVERSITY AND THE PROGRAM FOR MANAGEMENT DEVELOPMENT AT HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION. SHE IS THE AUTHOR OF RECENT STUDIES ON WORLDWIDE TELECOMMUNICATIONS MARKETS, THE TOP TEN INTERNET EQUIPMENT COMPANIES, THE TOP TEN CONTRACT MANUFACTURING COMPANIES, AND THE TOP TEN TELECOMMUNICATIONS MARKET ANALYSIS AND FORECASTS. SUSAN EUSTIS, PRESIDENT, CO-FOUNDER OF WINTERGREEN RESEARCH, HAS DONE RESEARCH IN COMMUNICATIONS AND COMPUTER MARKETS AND APPLICATIONS. SHE HOLDS SEVERAL PATENTS IN MICROCOMPUTING AND PARALLEL PROCESSING. SHE HAS THE ORIGINAL PATENTS IN ELECTRONIC VOTING MACHINES. SHE HAS NEW PATENT APPLICATIONS IN FORMAT VARYING, MULITPROCESSING, AND ELECTRONIC VOTING. SHE IS THE AUTHOR OF RECENT STUDIES OF SOA MARKETING STRATEGIES, INTERNET EQUIPMENT, CLOUD COMPUTING, BIOMETRICS, A STUDY OF INTERNET EQUIPMENT, WORLDWIDE TELECOMMUNICATIONS EQUIPMENT, TOP TEN TELECOMMUNICATIONS, DIGITAL LOOP CARRIER, WEB HOSTING, WEB SERVICES, ENERGY MARKETS, ELECTRIC VEHICLES, THIN FILM BATTERIES, BUSINESS PROCESS MANAGEMENT, AND APPLICATION INTEGRATION MARKETS. MS. EUSTIS IS A GRADUATE OF BARNARD COLLEGE. ORDER FORM

27 Return To: WinterGreen Research, Inc. 6 Raymond Street Lexington, MA USA Phone: (781) Fax: (781) PLEASE ENTER MY ORDER FOR: Client Based Office Productivity Market Shares, Strategies, and Forecasts, Worldwide, ALL REPORTS ARE AVAILABLE IN EITHER PRINT OR PDF- PDF PRINT ENCLOSED IS MY CHECK FOR $3,500 FOR SINGLE COPY, $7,000 FOR WEB SITE POSTING PLEASE BILL MY COMPANY USING P.O. NUMBER PLEASE CHARGE MY MASTERCARD/VISA/AMERICAN EXPRESS CARD NUMBER EXP. DATE If charging to a credit card use the order form on the Internet, fax, or call. NAME TITLE SIGNATURE COMPANY DIVISION ADDRESS CITY STATE / ZIP TELEPHONE FAX PLEASE NOTE: RESIDENTS OF MASSACHUSETTS AND CONNECTICUT MUST INCLUDE APPROPRIATE SALES TAX SUBSCRIBERS OUTSIDE THE UNITED STATES MUST PROVIDE PREPAYMENT IN U.S. FUNDS