SECRETS FOR SUCCESS how to thrive in an evolving retail market

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1 SECRETS FOR SUCCESS how to thrive in an evolving retail market

2 The retail market is more dynamic than ever. Retailers are faced with an ever-growing list of challenges, including rapidly evolving technology, a difficult and demanding economy, and constantly changing consumer trends. The emergence of mobile point of sale (POS), shopper self-service and digital signage has transformed the core of store technology, shifting POS transactional systems to a store operations platform. A combination of hardware and software brings the online experience inside the store, engaging consumers across channels. The changing market offers retailers the opportunity to not simply survive, but thrive and accelerate beyond the competition. Responding quickly and intelligently is the key to your store s success. 02

3 A smart strategy in any industry is to select a best-in-class partner and leverage its knowledge and expertise. In retail, look to an industry-leading company that has vision, proven experience and a rock solid commitment to the retail industry. 1. Experience: Are you a proven retail technology partner? Your technology partner should show a legacy of performance and innovation to prove you can count on them for the long haul. 2. Products and Innovation: Can I depend on your products, now and in the future? 3. Service and Support: Can you ensure my existing solutions can be managed and supported in the field? Your technology partner should ensure the solutions you ve invested in will be delivered as promised, and that the investment protection is strong. Having the right solution isn t enough; it must be up and running to meet your customers demands for service and convenience. Look for a technology partner with proven service and maintenance support. 4. Commitment: How committed are you to my success? 5. Vision: Can you deliver a vision for the future of retailing? You should feel confident that your vendor s commitments can be kept specific to the relationship and solutions. Look for a technology partner that is actively investing in its retail platform. A vision for the future of retailing extends way beyond the box. Make sure your technology partner is positioned to deliver on the software-enabled omnichannel experience taking hold of the industry. 03

4 04 CONSIDER THIS Retail thought leadership Thought leadership drives vision and innovation. It confirms that a company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates. Some providers focus on software platforms and consulting services, while others emphasize hardware and manufactured goods. But innovators provide customer-centric solutions, converged channels, open systems and unique competitive advantages.

5 Proven expertise Best-in-class technology providers offer a broad portfolio of proven solutions used by the world s leading retailers. These solutions should be: developed to meet the evolving expectations of today s cross-channel shoppers, and the business requirements of the most demanding retail environments; built to provide retailers with a rapid return on investment, low cost of ownership, and a single point of accountability; and designed to help retailers become more profitable, productive and competitive. Technology partners with additional expertise in breadth of service (the ability to service both their own branded solutions and the solutions of competitors) provide retailers a distinct competitive edge. Comprehensive global reach is critical to provide retailers the ability to execute both locally and globally. 05

6 06 Unwavering commitment to retail Your retail technology partner should have a strong retail growth strategy, not diminishing commitment and reduced investment in retail. During this time when the retail industry is adjusting to a new normal, observe the companies with a retail growth strategy. Seek the assurance of a market leader that is dedicated to retail. Look for companies that are actively investing in the technology necessary to help retailers deliver the consumer experience and productivity gains that retailers require to compete effectively.

7 NCR s C-Tailing Executing a strategic vision for retail NCR has analyzed the shopping experience from the consumer point of view and developed solutions that move beyond multichannel and address the shift in consumer interaction. Together our success extends beyond the store. Now you can provide consumers a ubiquitous experience based on where and how they want to interact. NCR s portfolio of c-tailing solutions from the NCR Enterprise Preference Manager and NCR Advanced Marketing Solution to selfcheckout personalization, POS software and services enable seamless consumer interactions, whether at home, on the go or in the store. NCR has a clear, committed vision for the retail industry. It s a vision we are executing through NCR s converged retailing or NCR s c-tailing solutions. 07

8 08 Why NCR? In it for the long haul We re in it for the long haul, with solid commitment to your success. We have proven our retail dedication through innovation in our hardware and software, resulting in a No. 2 position in POS and a No. 1 position in selfcheckout. We are also the global leader in Retail Support Services. NCR s solutions and services help the world s leading retailers become more profitable, productive and competitive every day. And, we ve shown our commitment by expanding our reach to new industry segments. For example, our recent investment in Radiant Systems extends our expertise in additional retail markets and solutions.

9 128 and counting... NCR s success began 128 years ago with the introduction of the retail cash register. Today we are still leading and innovating in the retail industry. No one has a broader suite of innovative solutions than NCR; in fact, we are the only company that encompasses every retail touchpoint. Helping automate how retailers and consumers interact is what we do. It s what we ve always done it s our core business. NCR Corporation 3097 Satellite Blvd, Duluth, GA USA For more information on NCR Retail Solutions, please visit