Smart Mobility. Partnering with the Auto Industry to enable the mobility transformation

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1 Smart Mobility Partnering with the Auto Industry to enable the mobility transformation Sanjay Ravi General Manager Automotive Industry, Microsoft Corp.

2 Take out the driver, take out the IC engine, take out the dealers, take out ownership otherwise it s business as usual.

3 Connected 100% of new cars will be connected The automotive industry is at a transformational moment Driving toward 2030 Autonomous 15% of new cars will be fully autonomous Shared 32% of miles driven by new cars will be in shared rides Electric 100% of passenger vehicles in China and India

4 Innovators are embracing the digital era and transforming into mobility service providers Developing broader ecosystem partnerships Delighting customers with new services and experiences by Investing in breakthrough technologies like AI and Blockchain Adopting data-driven insights and business models

5 Emerging Automotive priorities Empower auto makers to Provide Connected, Productive and Safe Mobility Experiences anywhere to the customer Engage with products and customers thru vehicle life-cycle Digitally transform business through data-driven insights. Engage industry in developing Autonomous vehicles by Lower costs and improve accessibility of tools Provide cloud services for data and AI/ML technologies for object perception, navigation, simulation, testing and continuous learning Enable societal transformation by Foster ecosystem for CV, AD, and smart cities Provide the mobility Ecosystem with safety, convenience and monetization opportunities through trusted data between contracted parties

6 Intelligent Cloud Intelligent Edge

7 Microsoft Connected Vehicle Platform PRINCIPLES Customer Experience DATA & Privacy Partner Lead Approach Core Principals for Connected Vehicle Solutions The OEM/Partner DEFINES the customer experience for their solution The OEM/Partner OWNS the DATA Microsoft brings top partners and innovation to the solution MICROSOFT CONNECTED VEHICLE SOLUTION ACCELERATORS Spanning in-car and cloud. These pillars support common use cases for connected car. Telematics and Predictive Services Productivity and Digital Life Connected Advanced Driver Assistance Systems Advanced Navigation Customer Insights and Engagement COMMON SERVICES Azure PaaS Services + Microsoft Productivity Suite Azure IoT Suite Machine Learning & Analytics Artificial Intelligence Mapping & Location Microsoft Graph Additional Azure Services Office 365 Skype Cortana personal assistant Dynamics 365 Storage Compute Networking Etc.

8 Vroom into the future Bring the Cloud to Driving Challenge Deliver seamless and contextual services to customers, dealers, distributors and partners Deliver new connected car solutions and elevated customer experiences by humanizing the driving experience while dampening down technology Improve driver safety with lessdistracting technology Solution Company builds on existing partnership with Microsoft Toyota Connected will adopt Microsoft s Azure cloud computing platform, employing a hybrid solution globally Benefits Microsoft will provide continuous support across all technology areas, data analytics and mobile programs Deliver new services and capabilities into the vehicle As we look for the future, Toyota can t go there alone, and I don t think any company can go there alone. This is a great partnership between Toyota and Microsoft to be able to deliver new, contextual, immersive and innovative experiences in the car that you couldn t get on your own without that relationship. Zack Hicks, Chief Executive Officer of Toyota Connected and Chief Information Officer, Toyota Motor North America

9 Deliver personalized mobility services Challenge Keep up with the rising customer demand for personalized mobility services. Strategy Store and analyze information on traffic conditions and the subscribers individual calendar, contacts, message, app and habits on Microsoft Azure. Results Provided subscribers with a journey management tool that communicate to them when and where they need to be and how to get there. We are building this platform as a foundation for our future services and experiences and Microsoft Azure and Azure services gave us the right tools. Thom Brenner, Vice President of Digital Life, BMW Group

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11 detagtive logistics: Tracking high value and sensitive goods Production Cloud Data Hub Assembly Transport Preparation Equipping of load carriers (JIS cradle) with BLE tags Installing tag finders on outbound gateway in production and on inbound gateway in assembly JIS cradle production Tag mounting Cloud based Fleet Management & Logistics, Public ZF Friedrichshafen AG, 2016

12 AD Development Workflow Test Vehicle Ingest/Store Process, Sample, reduce Algorithm Testing Train Integrate Build Control Logic Validation Generate Code Test-Drive Connectivity Based Validation Tag Replay Simulate Performance Simulation DATA INGEST TAG TRAIN SIMULATE VALIDATE Azure Express Route Azure Big Compute AirSim on Azure Azure IoT Edge Azure Storage Azure Batch AI Azure Machine Learning Azure Data Box Cognitive Services

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16 Smart Mobility Business Ecosystem Accessibility & Public Services Smart Cities Urban Mobility Smart Grid Electrification X-Industry Data Monetization Insurance Retail Govt/Pub Svcs Power & Utilities 3 rd Party Apps (Weather, Multi-modal,..) CONNECTED AUTONOMOUS VEHICLES V2X Public Infrastructure Smart public infrastructure Individual Mobility Car/Ride Sharing Logistics & Goods Movement Logistics & Transportation Location/Mapping Services Location Based Services

17 MULTI-PARTY DATA OPEN DATA ACCESSIBLE DATA SECURE ANALYTICS VERIFIED COMPLIANCE TRUSTED DATA COLLABORATIVE BUSINESS MODEL INNOVATIONS TRUST FRAMEWORKS DATA TRUSTEES DATA MARKET

18 THE FUTURE OF MOBILITY MANAGEMENT FOR SMART CITIES Ron Srebro, Vice President, Marketing, Mobi UNLOCKING THE GRID

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20 TURNKEY MOBILITY MANAGEMENT SYSTEM Data Gathering & Fusion AI Engine Decision Support Tools IoT Network Machine Learning Mobility Analytics Actionable insights

21 AI ASSISTED MONITORING Full spectrum network performance metrics with intelligent monitoring, highlighting irregular patterns

22 PREPARING FOR SUPER BOWL LIII

23 OPTIMIZATION WITH REAL-TIME SIMULATION Real-time simulation of possible solutions for emerging congestions, preventing traffic jam buildup Optimization Recommendation: Changing lane entry to 1 parking lot 2 target functions Min Total Travel Time & Delay Time Predicted network performance Optimized network performance

24 THE FUTURE OF MOBILITY MANAGEMENT FOR SMART CITIES SHOULD THE NETWORK BE SMARTER THAN THE SMARTEST CAR?

25 Smart Cities Communication Providers ITS Providers Utility Companies Automotive OEMs

26 Microsoft s approach to automotive We complement OEMs and suppliers not compete We ensure your data is always under your control We guarantee that the brand and customer experience belongs to you