Turning Azure Into Gold How to Build a Recurring Revenue Stream in Microsoft Azure

Transcription

1 1 UNIGMA WEBINAR Turning Azure Into Gold How to Build a Recurring Revenue Stream in Microsoft Azure Kirill Bensonoff Founder, Unigma kirill@unigma.com

2 2 Agenda: o Current Market Conditions o Service Opportunities with Azure o Margin and Billing o How to Build a Profitable Managed Service o Tools + next steps o Demo, Q+A

3 3 What Is Happening To The traditional Managed Services Business Model?

4 4 Managed Services (proactive IT) has been around for over a decade. At this stage, we are starting to see a lot of disruption and transformation Software is eating the world, and it could be eating your managed services business. Not convinced yet? At Google I/O this year, Google announced that Android apps will be available in Chrome OS. How long before most other apps are "click to run" from the App Store? Office365 is removing Exchange servers from your management. SaaS like Xero and Quickbooks Online are removing accounting applications. Many players are doing the same.

5 5 Who Are The Major IaaS Cloud Players Today? Data from

6 AWS Over 30% of the public cloud market. First to market, most mature services. Developer friendly, over 60% YoY growth 6 The Major Azure 9% of the market, fastest growing, corporate and channel friendly, over 100% YoY growth Cloud Players Google Around 5% of the market, and growing quickly. Attractive to developers and others who use the Google Apps suite. Least expensive and best performing, over 100% YoY growth Today And Their Values Softlayer 7% of the market, enterprise friendly Others Autotask, Rackspace, Linod, Digital Ocean

7 7 Service Delivery Opportunities With Microsoft Azure

8 8 There are a Cloud Migrations Migrate on-premise workloads to Microsoft Azure. Combine workloads from other clouds. Strong value Office365, Dynamics365, AAD, Azure and other MS offerings in one place number of Cloud Performance Monitoring Provide monitoring, alerting, reporting and other related services to ensure customer s workloads are hitting the required uptime SLAs profitable, defensible Cloud Service Brokerage Sell Microsoft Azure infrastructure to your customers services MSPs/SI can Application Development Develop websites, applications and other services on Azure stack offer in Azure Managed Services Full-service cloud management that would include performance monitoring, cost management, security, account management and other services

9 9 How Do I Make Money?

10 10 Margins in 3 Different Ways of Making Money Selling Azure Azure are GREAT compared to CSP Direct CSP Indirect Added Value Pass-through competitors Microsoft has to approve, highest margins and back end rebates Partner with distribution Ingram, Synnex or Tech Data. Back end rebates Pass through the cost of Azure and charge only for added value

11 11 Billing for Azure Remains a Challenge

12 12 How To Build a Profitable Managed Service in Azure

13 Select the right cloud partner 13 Select the right reseller model Follow these steps Select an internal Champion Identify and purchase appropriate tools Build a small team, get certified

14 14 Determine your costs for running managed services manpower, tools Follow Determine your desired margin, build a cost structure these steps Choose a target market Market and differentiate yourself

15 15 Unigma, Other Tools and Next Steps

16 16 Performance Monitoring Automation Cost Management, Billing

17 17 Start thinking about positioning your cloud services Next Choose your cloud partner (Azure CSP, etc) Steps Put your tools in place: Unigma, others depending on need Start delivering cloud services

18 18 5 Minute DEMO

19 19 Simple Affordable Unified 100% Cloud

20 20 Questions and Answers!

21 21 Special Offer Complimentary Cloud Accelerate Consulting o We help you find the ideal cloud provider and resell program o We help you build your cloud services portfolio o We help you market your offerings

22 22 More info Contact for a free promo code for Unigma See Tweet