Limitless Creativity in the Cloud (Secure and on Schedule)

Transcription

1 Limitless Creativity in the Cloud (Secure and on Schedule) Joel Sloss, Sr. Program Manager, Microsoft Content Protection Summit NAB

2 Emerging Threats Specific/sequential targeting Effective reconnaissance Practiced tool usage Sophisticated planning Social engineering Advanced & persistent 2

3 Understanding Threats in New Media File Not Found Motivated by economic gain, voyeurism, political gamesmanship Data tampering, theft, loss Service disruption / destruction Competitive advantage Multiple attack vectors In-transit: on the wire, portable media / devices At-rest: in storage / archive, on workstations In-use: at the source, on the capture device, in a service / application Multiple attack types Admin breach / insider threat Malware And the list goes on 3

4 Scalable post-production infrastructure Leverage cloud elasticity and scalability to address changing production needs Fixed cost (onpremises) Data processing demand Enable creativity and improve results with shorter rendering times Variable cost (cloud) Fixed cost (on-premises) Shorten time-tomarket for your production Reduce infrastructure costs and use capacity on demand Microsoft Azure Data processing demand Scale distribution with demand A cloud-based solution enables media companies to deploy and manage infrastructure for editing, rendering, and content processing in a flexible, secure manner with optimal total cost of ownership (TCO).

5 Cloud-Based Production Cloud scalability and global reach Media Asset Management TV / Film Production News Production Disaster Recovery Avid MediaCentral media management on Azure enables VoD and OTT delivery of content to web, mobile, and social platforms. Avid MediaCentral on Azure provides virtualized tools for content aggregation, editing, management, processing and distribution, with automated cloud resource provisioning. Avid MediaCentral news on Azure enables crosssite, cross-team collaboration on assets, stories, newsfeeds, remote journalism, and production. MediaCentral s disaster recovery on Azure provides a shared virtual DR site in the cloud, providing better protection at lower costs.

6 Avid solutions on Azure Apps and services for private or public cloud deployment Graphical User Interface for cross-platform, cross-device collaboration. MediaCentral Cloud UX panel within the Media Composer user interface, enabling users to drag and drop content from MediaCentral directly into Media Composer. Provides the full Media Composer editing experience to multiple clients from a single server on premises via a high-speed network connection. Enables users running Media Composer on their workstation or laptop to mix local and remote content in the same timeline no matter where they are located.

7 The journey to the cloud Virtualizing local deployments with Azure Stack and connecting to the Azure Public Cloud Enterprise Azure Stack Private Cloud: Azure Stack MediaCentral Cloud UX Newsroom Management Microsoft Azure Public Cloud: Azure MediaCentral Cloud UX Production Management Asset Management Asset Management Distribute/ Publish Virtual Network Avid Cloud Connector Local Users Metadata Online Proxy Nearline Hi-res Cool Storage Metadata Online Proxy Virtual Network Facility Network Mobile Users User Phone On-premise workloads & local users Cloud workloads & remote users

8 Post Editorial - Cloud Production Enterprise Thin/Zer o Client Post Value proposition Workstation Mediacomposer MediaCentral Cloud UX Editorial Mgt Metadata Avid Local Storage Online Proxy Thin/Zer o Client Mediacomposer Cloud VM Production Mgt Microsoft Azure Location Dailies Metadata Mediacomposer Cloud VM Mediacomposer Cloud VM MediaCentral Cloud UX Editorial Mgt Avid Cloud Gateway Online Proxy Asset Mgt Nearline Asset Svc Apps Scale resources to match workload on-premise or to accommodate remote workers Potential for efficient direct delivery of location dailies proxies reducing delay and costs Flexiblility for balancing on-premise vs cloud storage costs and footprint Offload ancillary post workflows using thin/zero client technology, greater options for user flexibility Facility Network Virtual Network

9 Post Editorial - Cloud Asset Management Remote Users Post Value Proposition Enterprise Onpremise Users Creative Apps MediaCentral Cloud UX Production Mgt Production Svc Apps Avid Local Storage Microsoft Azure MediaCentral Cloud UX Asset Mgt Asset Svc Apps Avid Cloud Gateway Azure Media Services Gateway Content Distribution Services Branded Social OTT Mobile Other CDN Other Networks Extend collaboration beyond editorial users rights, review, transcription, localization etc. Utilize secure tiered storage for media staging and archive matched to content usage proxy vs hi-res vs shooting ratio vs cost Streamline packaging workflows for distribution and campaigns Augment ancillary processes using Cognitive services Metadata Online Proxy Metadata Online Proxy Nearline Facility Network Virtual Network

10 Questions? Raffle-time!

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12 Unlocks creativity Best inking experience Work naturally with touch Perfect balance of power and mobility True to life displays Most versatile form factors 91% say Surface helps them express their creative ideas more effectively 5 +9% over Apple +26% over Windows 93% say Surface makes them feel like their company is investing in them 5 +14% over Apple +17% over Windows

13 Intelligent security Session wipe with Hub Always updated Firmware-level security with SEMM Work anywhere securely with esim Biometric identification Windows 10 and Surface, when used in a layered solution, can meet the strictest security requirements for use in classified environments such as the classified programs at the NSA