Unify Your Content Supply Chain

Transcription

1 Unify Your Content Supply Chain

2 SDL Tridion DX Your Content, Your Company, Your Brand Content is the foundation of your customers digital experience, at every touchpoint and every stage of their journey. For many companies, content is created within silos, by marketing, sales, customer support, service, delivery, operations and product development, all independently creating, translating and delivering their own content. The result is a fragmented experience. 2 But what if there was a way, a better way, to deliver and merge this content into a single experience? A way that opens the door to your content on your customers terms.

3 Unified Customer Journeys SDL Tridion DX enables dynamic content management across the entire content lifecycle. It connects each stage of the buying journey from pre- to post-sale, supporting synchronized publishing and omni-channel syndication. It s about customer-centricity at every moment. Evaluation Loyalty Purchase Consideration Loyalty Post-Purchase With SDL Tridion DX, you create impactful personal digital experiences on a global scale while driving internal efficiency and improving time to market. OMNI-CONTENT OMNI-PROCESS OMNI-JOURNEY For a unified content architecture Sites Brands & products Documents & publications Channels Languages For a streamlined content supply chain Creation, translation & delivery Regions, departments & functions Across customer touchpoints For continuous customer journeys Personal Contextual Engaging On-Brand From pre-sale through purchase to support 3

4 SDL Tridion DX powers digital customer experiences on a global scale by combining SDL Tridion Sites web experience management, SDL Tridion Docs structured content management, and SDL language technology and services. Web Experience Management Digital Experience Assembly Translation Management (SDL Language Technology and Services) Personal, Cultural and Geographic Relevance Dynamic Experience Delivery Global Digital Experience Digital Documentation Assembly Structured Content Management Building Your Global Content Supply Chain SDL Tridion DX transforms content creation, translation and delivery processes into a global content supply chain. It blends web content with product-led structured content for continuous, consistent and relevant customer experiences in any language across touchpoints. Dynamic Experience Delivery SDL Tridion DX provides an API-first (headless) approach so you can deliver content to any channel, site, application or touchpoint. Its RESTful APIs enable dynamic delivery to your ecosystem of websites, mobile apps and IoT devices for full cross-platform publishing and custom user experiences. 4

5 SDL Tridion DX Every customer, every touchpoint, every channel. Global Content Management Scalable & flexible Creation, translation and delivery Headless and traditional web delivery Enterprise-strength technology stack Global Collaboration Coordinated & aligned Centralized content creation Translation reuse Combined marketing and product content Global Product Launches Agile & simultaneous Unified delivery layer Synchronized content delivery Continuous experiences Global Governance Controlled & consistent Security and compliance Secure translations for regulated content Review and approval processes Global Operations Streamlined & effective Workflow automation Cloud-optimized Multiple delivery zones Translation project management Global Customer Experiences Engaging & relevant Customer profiling Personalization using in-session and persistent data Dynamic experience delivery with taxonomies 5

6 for Rich Customer Experiences SDL Tridion Sites is a robust web experience management solution that enables marketers to manage content and deliver locally relevant digital experiences on a global scale: Multi-site Multi-language Multi-brand Omni-channel Market-specific Personal SDL Tridion Sites helps your organization: Optimize content reuse across touchpoints. Ensure brand consistency globally. Manage content in multiple languages and automate translation processes. Implement search engine optimization (SEO) strategies at the local market level. Leverage existing investments in your broader digital experience technology stack. The SDL Tridion DX Difference As part of SDL Tridion DX, you can blend marketing content with product-led information using SDL Tridion Docs. Whether your customers look for detailed information, immerse themselves in your latest campaign, decide on a purchase or seek help the information is right there, regardless of their channel, device or context. SDL Tridion Sites: Across Your Content Supply Chain CREATE TRANSLATE DELIVER Collaborative content creation. Content, design and application reuse. Integration with content, commerce and PIM systems. Integrated translation management, workflow, reviews and reporting. Multilingual content management. Translation reuse. Synchronized global launches and campaigns. Content delivery and syndication across channels and markets. Personalization and dynamic delivery. Headless delivery options. 6

7 for In-Depth Product Content With SDL Tridion Docs, product teams can create, manage and deliver in-depth product information and technical documentation at scale. This powerful structured content management solution reduces the complexity and costs associated with the timely delivery of quality DITA-based technical content across traditional (PDF/print) and digital channels. The SDL Tridion DX Difference Through the power of SDL Tridion DX, product teams combine product content with marketing-led experiences across touchpoints. You can provide customers with the richness of product content in any context and channel across their entire customer journey. SDL Tridion Docs helps your organization: Achieve global simship and speed up time-to-market. Improve customer self service. Increase content reuse and efficiency while reducing cost and effort. Simplify translation and multilingual content management. Ensure quality through integrated review and approval management. Reduce the cost and time of DTP for multilingual content. SDL Tridion Docs: Across Your Content Supply Chain CREATE TRANSLATE DELIVER Centralized content collaboration and reuse. DITA-based component content management. Conditional content for product variants and SKUs. Automated workflows and reviews. Integrated translation management, workflow, reviews and reporting. Multilingual content management. Reuse of translated components. Translation memory and machine translation. Global simship. Synchronized delivery for multiple outputs (PDF, web, IoT, etc.) Headless delivery options. Content variations for customized products and versions. 7

8 Reaching the World, Reaching Each Customer Your Solution for Continuous Customer Journeys SDL Tridion DX enables companies to manage the entire content lifecycle in support of continuous experiences. It supports global web and in-depth product content management, delivering a unified and personal digital experience: In your customer s language. Across the pre-sale, sale and post-sale phases of the customer journey. Integrating marketing content, commerce and product content into a unified experience. SDL Tridion Sites Marketing content Multi-site Multi-brand Multilingual External content libraries SDL Tridion Docs Product information DITA-based structured content Multilingual Multi-publication In-Market Relevance Translation Localization Dynamic Experience Delivery CREATE TRANSLATE DELIVER Visit sdl.com/tridion-dx to find out how we can help SDL (LSE:SDL) is the global leader in content creation, translation and delivery. For over 25 years we ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Are you in the know? Find out why the top global companies work with and trust sdl.com. Follow us on Twitter, LinkedIn and Facebook. Copyright 2018 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders. SDL_br_Tridion_DX_EN_A4_270918