Parallels SaaS - How to Increase ARPU with Your SME customers September 2009

Transcription

1 Parallels SaaS - How to Increase ARPU with Your SME customers September 2009

2 Agenda Parallels SaaS Overview of SaaS Market Parallels Partner Marketplace Application Packaging Standard (APS) Update Summary 2 Sep 2009 Parallels SaaS

3 SaaS What the Analysts Say Gartner says Worldwide SaaS Revenue to Grow 22 Percent in May, 2009 CATEGORY Content, Communications and Collaboration (CCC) 2,507 2,155 Office Suites Digital Content Creation (DCC) Customer Relationship Management (CRM) 2,169 1,838 Enterprise Resource Planning (ERP) 1,376 1,256 Supply Chain Management (SCM) Other Application Software Total Enterprise Software 8,035 6,591 Worldwide Software Revenue for SaaS Delivery Within the Enterprise Application Software Markets (Millions of Dollars) Source: Gartner (May 2009) 3 Sep 2009 Parallels SaaS

4 Document management CRM ERP E-commerce Appointment scheduling Accounting/Billing Business-class e- mail Security On-line backup Online conferencing Other What You Say Jan 2008 SaaS Survey Parallels Listens and Responds to Partner s Requests 71% of respondents planned on offering SaaS in % expect increase revenue/profits by 5%+ with SaaS 54% stated they would like help from Parallels in getting into SaaS and ISV matchmaking 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Your Highest Demanded Apps: ecommerce, Security, Online Backup, Doc Mgmt S1 Top 10 Countries in SaaS Survey United States Netherlands Canada Germany Great Britain Spain Australia Switzerland Belgium Italy 4 Sep 2009 Parallels SaaS

5 Agenda Parallels SaaS Overview of SaaS Market Parallels Partner Marketplace Application Packaging Standard (APS) Update Summary 5 Sep 2009 Parallels SaaS

6 Offer best of breed applications to your SME customers Marketer Knowledge Manager Download beta 6 Sep 2009 Parallels SaaS

7 The Marketplace: Benefits for Providers Parallels Partner Marketplace Parallels Partner Marketplace Marketplace Grow Your Business by Providing Cloud Services Capture More of Customer s IT Budget by offering Apps Save Time and Money by Partnering up with Parallels 7 Sep 2009 Parallels SaaS

8 The Marketplace: Overview Parallels Partner Marketplace Parallels Partner Marketplace Marketplace A Parallels Initiative to get you into SaaS quickly to offer best of breed applications to your SMB customers Great way to Upsell your Parallels Panel 10 SMB customers An effective method to increase customer retention/stickiness Two Business Models available: Co-Branded with Parallels or Direct Resell We take care of the setup, provisioning, licensing, billing and management aspects Value added commercial applications selected for Hosters Selected for Highest Potential Attach Rates, Technical Quality & Business Fit 8 Sep 2009 Parallels SaaS

9 The Marketplace What is it? User s Parallels Panel 10 SMB Edition Your Branded Storefront Application Catalog Customer Environment Parallels Partner Marketplace Marketplace consists of: Storefront created in your theme, your look-and-feel Application Portal where applications are stored and accessed Customers access your Storefront via their Parallels Panel 10 SMB Edition Control Panel 9 Sep 2009 Parallels SaaS

10 Parallels Partner Marketplace How it Works? User s Parallels Panel 10 SMB Edition Your Branded Storefront Application Catalog Customer Environment Parallels Partner Marketplace 1. Customers Enters Your Store 2. Adds App(s) to Shopping Cart 3. Customer Makes Purchase 4. Customer Leaves Your Store 5. App & License are Auto Installed 10 Sep 2009 Parallels SaaS

11 Parallels Partner Marketplace - Apps Great Sell-up Opportunity For Your Existing & New Customers with Parallels Panel 10 SMB Edition We ve done the Research on these Best of Breed Apps Selected for Highest Potential Attach Rates, Technical Quality, Variety of Service and Business Fit Applications & utilities to be included in the first release: Online Security Mail Anti-Spam Emarketer/Contact Manager Document Manager Online Backup for Desktop Ecommerce Shopping Cart A Complete Solution All in one place, More Apps to follow 11 Sep 2009 Parallels SaaS

12 Parallels Partner Marketplace Web Portal MORE APPS TO FOLLOW 12 Sep 2009 Parallels SaaS

13 Parallels Partner Marketplace Business Models Two Business Models to sell products on the Marketplace: Model 1: Parallels Sells Applications to the End-Customer; You Earn Affiliate Commissions: Referral fee for you! Model 2: You Resell Applications via Parallels Partner Marketplace: Use our backend for your own Merchant Front Branding Set End-Customer Price Profit For Partner Discounts Customer Billing Support Name on Invoice End-Customer Billing Process Application Purchase Automatic License Install Into Parallels Plesk Panel Model 1 Parallels Sells to End-Customer Co-branded Parallels Affiliate Commission tbd Parallels Parallels Parallels Marketplace Yes Model 2 Providers Resell on Marketplace Fully Branded as Partner Partner Margin tbd Partner Partner Parallels Marketplace Yes 13 Sep 2009 Parallels SaaS

14 Parallels Partner Marketplace Summary Parallels Partner Marketplace Marketplace IN BETA NOW 14 Sep 2009 Parallels SaaS

15 The Marketplace: Summary Parallels Partner Marketplace The Marketplace is an important Parallels Initiative we plan to support long term Phase 1: Launch; Q4 09 Phase 2: More Applications; Q1 10 Your chance to get into SaaS quickly to offer best of breed applications to your Panel SMB customers Provide Cloud Services to Grow Your Business Capture More of Customer s IT Budget by offering APPs Partner up with Parallels and Save Time and Money 6 Initial Applications and More to Follow We ve done the Market Research so you don t have to! Easy to Setup, Flexible Offerings and at the Right Price 15 Sep 2009 Parallels SaaS

16 Agenda Parallels SaaS Overview of SaaS Market Parallels Partner Marketplace Application Packaging Standard (APS) Update Summary 16 Sep 2009 Parallels SaaS

17 17 Sep 2009 Parallels SaaS

18 18 Sep 2009 Parallels SaaS

19 19 Sep 2009 Parallels SaaS 250+ Applications and Growing

20 20 Sep 2009 Parallels SaaS

21 SaaS In the News APS Panel at HostingCon All-in-all, however, the current APS implementations seem very profitable for hosts, and its future directions and implications will likely prove a key enabler of SaaS and cloud computing. 12 August, 2009 From Left to Right: epages: Wilfried Beeck, 1&1: Diarmuid Daltun, Network Solutions: Miguel Ramos, Open-Xchange: Rafael Laguna de la Vera, Persony: Eric Chen. 21 Sep 2009 Parallels SaaS

22 Agenda Parallels SaaS Overview of SaaS Market Parallels Partner Marketplace Application Packaging Standard (APS) Update Summary 22 Sep 2009 Parallels SaaS

23 Summary 23 Sep 2009 Parallels SaaS

24 Agenda Thank You! Questions? 24 Sep 2009 Parallels SaaS