Drive Innovation and Growth in the Enterprise with Web 2.0 technologies IBM Corporation

Transcription

1 Drive Innovation and Growth in the Enterprise with Web 2.0 technologies 2007 IBM Corporation

2 Web 2.0 Goes To Work New business designs that address the Long Tail Lighter weight infrastructure & simpler programming models Tapping the collective knowledge 2

3 Impact R of Web 2.0 Ron Existing TM Technologies: IBM WebSphere Portal Rapid assembly of Business Mashups Richer, desktop-like application interfaces help improve performance and increase end user productivity and satisfaction Leverage existing investments Seamlessly deploy rich AJAX portlets on previous versions of WebSphere Portal (5.1 and above) Situational development through Composite Application Templates and rapid development tooling increases organizations agility Built-in AJAX support for core WebSphere Portal features - User contribution to portal sites through built-in content and document management helps improve knowledge sharing across employees, customers, and partners 3

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5 Bringing Web 2.0 Rich Interactive Applications to WebSphere Portal 5

6 Web 2.0 has Transformed the Shopping Experience: IBM WebSphere Commerce Web 2.0 has transformed online shopping from static, catalog-driven stores to dynamic customer-driven experiences HTML catalogs have been replaced by interactive AJAX interfaces that empower customers to search by attributes that are most important to them Multi page processes have been eliminated AJAX shopping carts streamline the purchasing process to keep customers on the path to purchase Dynamic navigation capabilities such as mouse-overs and drag-and-drop improve experience The traditional shopping metaphor no longer applies 6

7 Extending IBM Enterprise Content Management Leadership Unifying Access to Enterprise Content IBM Web Interface for Content Management An out-of-the-box, easyto-use, highly interactive Web Client featuring Web 2.0 and AJAX support Familiar Interface Enterprise Repositories By YE09, more than 75% of knowledge workers will access enterprise content management systems by at least two types of clients AJAX based being the most popular. 7

8 Commerce Video 8

9 The Data Game Made Easy An integrated suite that enables the creation of mash-able content into easily customizable, instant dashboards Transform content into syndication feeds Discover, catalog, tag feeds for remixing Serve feed content with enterprise QoS, security & scalability characteristics Mash-up content into dynamic dashboards 9

10 QEDWiki A Mashup Maker for the Enterprise Focus on Simplicity - empowering contentcentric developers Enterprises Putting Web 2.0 to Work Data Driven - business value centered on content Remixability - new business opportunities to COMBINE content OpenAPIs - building/extending ecosystems both with ISVs & customer COLLABORATION Rich Internet Applications improved EXPERIENCE helps to improved revenue User Generation Content - active participation & self organization to influence product development 10

11 QEDWIKI Video 11

12 R IBM Lotus Connections TM Social software for business that empowers employees to be more innovative and execute more quickly by using dynamic networks of coworkers, partners and customers. Activities Manage ad-hoc collaborations and personal tasks Communities Bring together people with professional interests Bookmarks Tag content, events, wiki pages, tasks, etc... Blogs Share expertise, ideas, best practices with the business community Profiles Combine organizational information with current expertise and project work for easy expertise location 12

13 TM IBM Lotus Quickr Web 2.0 Collaboration Content Sharing Team Blogs Wikis Team Calendar Lists 13

14 Many Eyes Social Data Visualization & Analysis A data visualization technology developed by IBM Research's Visual Communications Lab A web based application that permits an individual to Upload a data set Choose from 14 data visualization types Create a graph of the data and publish it for viewing from a web browser Allow others to: View the graph online; Add a comment for others to read; Re-visualize the data to explore it further Applies the insight of many people to analyzing a data set Currently available online through alphaworks: 14

15 The rules of business are changing The Knowledge Rule (Economy of Abundance) Time Knowledge-based The basis of the operation is the knowledge of individuals: understanding of needs, information availability, The basis of the responsibility, and operation is the teaming interaction structure of the activities: procedures, control, compliance, related training Structure-based The Golden Rule (Economy of Scarcity) Technology 15

16 The Value of Taking Web 2.0 to Work Instant business value through rapid new product deployment, with reduced costs Reduction in time to market opens new business opportunities Reducing costs through customer self-service Unlocking valuable business data opens new business opportunities Extracting value by collecting and sharing the wisdom in the organization Users add value by collaborating in peer-production Collaboration can flatten a raft of organizational boundaries Expanding from dozens of markets with millions of people to millions of markets of dozens of people -- The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson 16

17 To Learn More Visit us at: Our Tech Briefings At our booth: Social Software & Collaboration Lotus Quickr Lotus Connections Lotus Notes & Domino 8 Lotus Sametime Info 2.0 QEDWiki / Mashups, and the Information ecosystem 17

18 Backup 18

19 Rethinking Basic Concepts 19

20 With a variety of robust Web 2.0 tools and practices already in place, the social aspects of Web 2.0 create new dynamic user experiences for how business models create socially driven spaces to improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. 20