Bluewolf and IBM Partnership: New Opportunities for Marketers. March 21, 2017

Transcription

1 Bluewlf and IBM Partnership: New Opprtunities fr Marketers March 21, 2017

2 Custmer insight is the new currency. In the Age f the Custmer, yur data strategy is yur marketing strategy.

3 80% f data is DARK

4 Thinking Hearing Seeing Custmers nw expect persnalized experiences - in the ffice and at their fingertips. Feeling Ding

5 Custmers wh are fully engaged represent a 23% premium in share f wallet, prfitability, revenue, and relatinship grwth.

6 By 2020, businesses using AI and IT technlgies t uncver new business insights will steal $1.2 trillin per year frm their less infrmed peers. Frrester Predictins 2017: Artificial Intelligence Will Drive the Insights Revlutin

7 58% f cmpanies have nt addressed business mdel disruptin with technlgy and prcess change. IDC Wrkfrce Transfrmatin Survey, February 2016

8 Abut Bluewlf

9 Our Visin Be the #1 brand knwn fr creating incredible custmer mments thrugh Salesfrce.

10 Wh is Salesfrce? Innvatr f the Decade September The wrld s mst innvative cmpanies $2.04B FY17Q2 revenue 24K Emplyees $ 389B In GDP Impact by 2020

11 Salesfrce Custmer Success Platfrm 7 industry leading apps. 1 platfrm.

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13 15 + Years f Innvatin 10k Success Stries 1,200 + Salesfrce Certificatins 9/10 Custmer Satisfactin Rating Awards Salesfrce Partner Innvatin Award Gartner 4/4 - Business Cnsulting Skills The Clud Awards Best Clud Cnsultancy 2016 CRM Magazine Market Leader

14 #1 #1 #1 Emplyee Management Strategy Meet Prject Time Lines & Business Outcmes Drive ROI fr CRM Investments 4/4 4/4 Large Enterprise Skills Business Cnsulting Skills #1 #1 #1 Gegraphic Client Mix Client Satisfactin & Client Experience Industry & Vertical Fcus Winner s Circle Deep Understanding f Salesfrce and Innvative Apprach Offers Cmplete Value Chain f Services, Credible Lng-Term Prvider

15 Our Prtfli FINSERV INSURANCE HEALTHCARE LIFE SCIENCES RETAIL COMMUNICATIONS MEDIA MANUFACTURING CPG GOVERNMENT

16 Bluewlf Services

17 Digital transfrmatin is a whle cmpany apprach - culture and emplyee engagement are just as imprtant as the technlgy that drives custmer experience. Eric Berridge, CEO Bluewlf, an IBM cmpany

18 Our Apprach Our methd starts with yur business gals. We put peple at the center f transfrmatin and use ur technlgy-driven implementatin t decrease risks and increase quality.

19 Bluewlf builds digital slutins designed t create results. Nw. Design Create Innvate Bluewlf Align Blueprint Blueprint Bluewlf Implementatin Bluewlf G Bluewlf Beynd

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22 Align Prcess Business Strategy 1 Custmer Experience 2 Emplyee 3 Ideate & 4 Priritize 5 Experience Measure External Influences Strategy Statement Success Metrics Business Outcmes Persnas Mments f Engagement Tuchpints Attitudes & Emtins Internal Prcesses Systems & Tls Peple & Grups Key Perfrmance Indicatrs Crss Pllinate Prttyping Strybarding Metrics Business Value vs. Custmer Benefit Impact vs. Cmplexity Cnsensus Mments f Truth Needs Statement Hypthesis Radmap Current State Review Executive Interviews Industry Research Custmer Interviews Emplyee Interviews Persna Shadwing Best Practices Inspiratin Bard User Testing Headwinds

23 Sample Blueprint Deliverables Success Charter Prcess Mapping Mbile Assessment Executive Overview Success Plan Stakehlder Interviews Rep Rides Mbile Recmmendatins & Planning Radmap Agent Shadwing Prject Strategy Prcess Map Level f Effrt / Resurce Plan Functinal Requirements Infrmatin Flw Resurcing Assessment High Level Functinal Requirements & Priritizatin Gap Analysis T-be Technical Architecture Data Flw Diagrams Analytics Plan Prject Gvernance Strategy Onging Prgram Gvernance Plan Change Management / Cmmunicatin Plan

24 Bluewlf builds digital slutins designed t create results. Nw. Create Bluewlf G Bluewlf Implementatin

25 Bluewlf G gets yu up and running n Salesfrce in 30 r 60 days.

26 TESTING Bluewlf 3T Methdlgy TRANSLATE TRANSFORM TRANSCEND Prject Management Change Management & Learning Kickff Meeting Weekly Status Updates Adptin Prcess Review Biweekly Stakehlder Meetings Weekly Reprting Weekly Status Updates Cmmunicatin Build & Executin Biweekly Stakehlder Meetings Pre-training Activities Weekly Reprting Weekly Status Updates Training Pst G-live Supprt Prject Clsing Pst G-live Adptin Business Prcess Business Prcess Review Cnfiguratin Sprints Pst G-live Supprt Technical Technical Prcess Review Develpment Data Migratin Integratin QA Pst G-live Supprt Clud Gvernance Gvernance Prcess Review Innvatin Strategy & Best Practices Pst G-live Operatinal Excellence Executin

27 Bluewlf Marketing Services

28 Bluewlf Marketing Services Prve marketing ROI and unlck new business value thrugh design, data strategy, and campaign management. Define a shared visin and enable memrable brand experiences with digital marketing transfrmatin Translate marketing pririties int pwerful custmer jurneys Design digital marketing strategies Deliver custmer lifecycle slutins with marketing autmatin and Salesfrce

29 Marketing Maturity Framewrk Manual Autmated Integrated Aligned Realized

30 Our Partners OWNERSHIP OWNERSHIP OWNERSHIP OWNERSHIP Salesfrce-wned Salesfrce-wned Private Equity-wned Oracle-wned Public (CRM) Public (CRM) Private Public (ORCL) FOUNDED FOUNDED FOUNDED FOUNDED Est Est Est Est Atlanta, GA Indianaplis, IN San Mate, CA Vienna, VA PRIMARY MARKETS SERVED PRIMARY MARKETS SERVED PRIMARY MARKETS SERVED PRIMARY MARKETS SERVED B2B B2C B2B & B2C B2B

31 Bluewlf Beynd

32 Bluewlf builds digital slutins designed t create results. Nw. Innvate Bluewlf Beynd

33 Changes t yur business The Pst G-Live Gap Lst Value / ROI G-Live Static Salesfrce Instance

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35 OUR CLIENTS Success Stry Challenge NBC Universal Slutin Service Clud Scial Hub Scial Studi Enterprise 2.0 Implementatin Bluewlf built a multi-clud slutin fr NBC Universal s new n demand service Hayu in the UK, Ireland and Australia that included scial listening, persnalized campaigns, and scial custmer care. Business Outcmes: Acquisitin/Retentin Industry: Media Technlgy: Multi-Clud Regin: EMEA/ANZ

36 Andrew Grss Directr, Prague