Innovation Management Master Program. Welcome event. September 3, 2018

Transcription

1 Innovation Management Master Program Welcome event September 3, 2018

2 Welcome! Dr. Jeroen Schepers Associate Professor of Frontline Service and Innovation Program Manager Innovation Management CNT 0.07, Tel. ( ) / Innovation Management Welcome Event / 3 September 2018

3 Agenda Introduction & Welcome Short Overview of the MSc Innovation Management Program Who-is-who: Important contact information Technology Entrepreneurship Certificate All slides will be available online: 2 / Innovation Management Welcome Event / 3 September 2018

4 The need for Innovation Managers Innovation is essential for the competitive position of companies win new customers strengthen loyalty of existing ones start-ups help address customer needs in entirely new ways However, many new products and businesses fail The competitive environment is dynamic and unstructured, which magnifies wrong managerial choices The Innovation Management program teaches quantitative and qualitative theories, tools, and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities. 3 / Innovation Management Welcome Event / 3 September 2018

5 The need for Innovation Managers Innovation is essential for the competitive position of companies win new customers strengthen loyalty of existing ones start-ups help address customer needs in entirely new ways However, many new products and businesses fail The competitive environment is dynamic and unstructured, which magnifies wrong managerial choices The Innovation Management program teaches quantitative and qualitative theories, tools, and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities. 4 / Innovation Management Welcome Event / 3 September 2018

6 Product and Service Innovation NPD: portfolio management and strategic decision-making HRM: selecting talent, matching skills and tasks, incentivizing, managing teams Customers Entrepreneurship: idea generation and opportunity identification Entrepreneurship: finance and intellectual property rights 5 / Innovation Management Welcome Event / 3 September 2018 Marketing: launch tactics, sales strategies, aftersales service Marketing: market research, customer co-creation Information Systems: business intelligence, big data analytics

7 Innovation Management building blocks Content New product development Strategic marketing Sales and after-sales service management Human resource management Business intelligence Open innovation Entrepreneurship Methodologies and tools Multivariate statistics Structural equation modeling Data mining Computational intelligence System dynamics modeling Design science methodology Calculus; differentiation & integration 6 / Innovation Management Welcome Event / 3 September 2018 MatLab Neural & evolutionary computation Meta-heuristics for optimization of operational processes Econometric valuations Real option analysis Data Modeling (UML) Process Modeling (BPMN)

8 Program: Year 1 Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation 1ZM130 / 1ZM140 Design project 1JM06 Human Aspects of Innovation Track Elective 1BM110 Data Analytics for Business Intelligence Track Elective 1ZM31 Multivariate Statistics Track Elective 1ZM65 System Dynamics Track Elective Track = Set of courses on same theme. Select at least 5 out of 9. 7 / Innovation Management Welcome Event / 3 September 2018

9 Two tracks Business and Product Creation Managing Innovation Processes 8 / Innovation Management Welcome Event / 3 September 2018

10 Two tracks Business and Product Creation Excellence Track (Top 10%) Managing Innovation Processes 9 / Innovation Management Welcome Event / 3 September 2018

11 Business and Product Creation Track 10 / Innovation Management Welcome Event / 3 September 2018

12 Business and Product Creation Track Focus Key words Typical jobs Competencies Front-end of the innovation process, where individuals think about setting up their own business, and where established companies start the development of new and innovative products Creative idea generation, opportunity identification, entrepreneurial actions, breakthrough projects, radically new products, exploration, new business models, start-ups Product developer, innovation strategist, innovation manager, strategy consultant, business developer, business engineer, entrepreneur (CEO), project manager Creativity, ability to cope with uncertainty, qualitative research skills 11 / Innovation Management Welcome Event / 3 September 2018

13 Managing Innovation Processes Track 12 / Innovation Management Welcome Event / 3 September 2018

14 Managing Innovation Processes Track Focus Key words Typical jobs Larger innovation projects (in terms of budget) and decisions that managers have to make to move new products through the development stages and finally launch it on the market, including the monitoring and continuous improvement of product/service performance Marketing research, marketing strategy, process management, product lifecycle management, big data intelligence, sales and after-sales service management, product quality and reliability Business analyst, marketing manager/consultant, key account manager, sales manager, service manager, manager R&D department, project manager, strategic buyer, purchasing and supply chain manager Competencies 13 / Innovation Management Welcome Event / 3 September 2018 Planning and optimization, systematic, quantitative research skills

15 Program: Year 2 Q1 Q2 Q1 Q2 Free Elective (may be international) Free Elective (may be international) Free Elective (may be international) Free Elective (may be international) Master thesis Free Elective (may be international) Free Elective (may be international) 14 / Innovation Management Welcome Event / 3 September 2018

16 Important contact information 15 / Innovation Management Welcome Event / 3 September 2018

17 Important contact information Question on course contents, electives, study program, regulations, homologation courses, consult on personal issues with regard to study, etcetera Ir. Anja C.J. Kirkels, Study Advisor Master IM Pav. C 15, tel.: ( ) 2428, a.c.j.kirkels@tue.nl If she cannot help you, your next point of contact is your mentor Questions on course registrations, grades, exam dates, course scheduling (e.g. time slots), etcetera Educational administration IE Pav. B09, tel. ( ) 2190, Onderwijsadministratie-IEIS@tue.nl 16 / Innovation Management Welcome Event / 5 September 2017

18 Important contact information Questions on mentor matching and educational policy Marjan Vrijnsen - de Corte, Vice director of education IE m.vrijnsen@tue.nl Questions on tracks and mentor procedure: Come and join the information session on October 9 or 10 (TBA). Note that deadline for registration of Q2 courses is on October 14! If all else fails: contact me! 17 / Innovation Management Welcome Event / 5 September 2017

19 Certificate Technology Entrepreneurship & Management Course code: 1TEMM9 18 / Innovation Management Welcome Event / 3 September

20 Mission Education Events 19 / Innovation Management Welcome Event / 3 September 2018

21 Education Broaden your knowledge by gaining insight into technology entrepreneurship and strategic, tactic and operational aspects of management of product development. Understand and interpret the role of technology entrepreneurship and business management in large established organizations, small- and medium-sized enterprises and start-ups. 20 / Innovation Management Welcome Event / 3 September

22 CTEM in academic year : 25 ects Technology Entrepreneurship 1ZM20 (5 ects) Electives (Choose 2 electives, 10 ects) Two obligatory courses (10 ects) 7LY8M0 Smart Cities & 1ZM60 Selling new products on top of

23 CTEM in academic year : Overview electives CTEM - Course Course code Quartile 1 Entrepreneurial Marketing 1ZM120 Q2 2 Network Society 0HM220 Q2 3 Strategy and Technology Management 1ZM40 Q2 4 Innovation and Intellectual Property Rights 0EM160 Q2 5 System Dynamics 1ZM65 Q3 6 Integrated Finance & Operations 1CM22 Q3 Management 7 Entrepreneurial Finance 1ZM70 Q4 8 Open Innovation 1ZM90 Q4 9 Entrepreneurship and corporate social responsibility 0LM150 Q4 10 Project & process management 1CM15 Q4

24 Events STARTUP/eindhoven EXPLORING YOUR OPPORTUNITIES! 23 / Innovation Management Welcome Event / 3 September

25 Events: more information STARTUP EINDHOVEN Signup for Newsletter Website: Mail: Eindhoven Student Business Club Mail: 24 / Innovation Management Welcome Event / 3 September

26 CTEM: Information & Contact Dr. Myriam Cloodt Tel: Mail: or

27 Website 26 / Innovation Management Welcome Event / 3 September 2018

28 CTEM: Kick-off meeting Wednesday 12 September :45-14:30 Connector building room 1.23 (first floor)

29 Recap of all today s information and more details on: 28 / Innovation Management Welcome Event / 3 September 2018