ADTRAN 2012 All rights reserved. Sales Meeting. 10./11. January 2012

Transcription

1 ADTRAN 2012 All rights reserved Sales Meeting 10./11. January 2012

2 Adtran, Inc All rights reserved 2 Making a Difference with ADTRAN!

3 Adtran, Inc All rights reserved 3 Make the Right Choice with ADTRAN We are in the Right Place. We are in the Right Industry. We have the Right People. Founded in 1985, ADTRAN has over 25 years of continuous profitability

4 Adtran, Inc All rights reserved 4 The Right Place ADTRAN was founded in Huntsville, Alabama in Located in the 2 nd largest Research Park in the U.S. Over 400 patents / patents pending High concentration of engineers Strong work ethic Strong engineering focus Innovative High level of education

5 Adtran, Inc All rights reserved 5 The Right Industry Focused on Access Broadest Portfolio of Broadband Solutions Fiber-to-the-Home/Node/Curb, Ultra Broadband Mobile Infrastructure Fixed access from exchange to cell tower Optical access, Carrier Ethernet access, Broadband access Cloud Connectivity Enterprise converged access Hosted service provider solutions Carrier Ethernet, broadband connectivity Cloud Virtualization Virtualized WLAN Virtualized Unified Communications

6 Adtran, Inc All rights reserved 6 The Right People ADTRAN is a career destination. It has a tremendously low turnover rate and the culture ensures that the customer comes first. ADTRAN s desire is to be a long-term partner with its customers.

7 ADTRAN 2012 All rights reserved Becoming part of a winning team Advantages of the new company 7 for CUSTOMERS Business continuity Unchanged customer interface Investment protection Support and develop the hix-portfolio for the ETSI market Growth and stability strong increase of market share ADTRAN-strategy: focus on Broadband Access Improved R&D power for YOU ADTRAN is a strong and successful company With a comprehensive range of world-class products Dedicated sales force for access business career destination for ADTRAN ADTRAN will be a top player in the global market

8 ADTRAN 2012 All rights reserved 9 EMEA Sales Structure 1. Flat organization structure 2. Following customer organization 3. Using common and dedicated resources per region 4. Each customer team using the established functions Sales BD, Logistic Execution/ Care 5. Integration of the existing EU/MEA structure Solution

9 ADTRAN 2012 All rights reserved 10 Sales set up EMEA North-West Europe Focus: - introduce BBA solutions - focus on Tier 2/3 carriers, BT, Belgacom, Central Europe Focus: - extend Access business - introduce enterprise sol. - focus on Tier 2/3 carriers FT, Sunrise, German C. South Europe Focus: - extend Access business - introduce enterprise sol. - focus on Tier 2/3 carriers Telfonica, TI, Portugal T. - strong cooperation with CALA Sales Solution support / Solution Lab North/East/ South-East Europe Focus: - introduce BBA solutions - focus/secure Tier 2/3 carriers, Bezeq, Telenor, Ukraine,... Deutsche Telekom Focus: - secure market share in Germany and extend EU countries - reenter PON solutions Middle East Africa Focus: - enter Maroc Telecom, Telekom SA - secure Turk Telekom. - extend STC business, Tunisie Telecom

10 Adtran, Inc All rights reserved 12 Our Plan for Sales Success Counting on a Great Team of Talented People Solidifying Existing Customer Base Adding Value to Existing customers through New Combined Portfolio Leveraging Exciting New Solutions to Break New Frontiers and Win New Customers Our Competitive Differentiators: Financially Strong and Committed Company Putting Customers First A Rich Portfolio of innovative Products & Solutions Strong Engineering and Support Teams And Exceptional Account Teams Like YOU!

11 ADTRAN 2012 All rights reserved 13 The Road to 2013 Becoming part of a winning Team Smooth business integration Secure current business Extend business with existing customers and focus on new high potential customers/countries New customers and channels

12 Adtran, Inc All rights reserved 14 YOU make ADTRAN GmbH successful! Customer driven organization Focused approaches to meet customer needs Strong support by ADTRAN. A powerful and financially strong company

13 ADTRAN 2012 All rights reserved 15 Question and Answers

14 ADTRAN 2012 All rights reserved 16