Proactive Ways You Can Grow Your Business Now

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1 HOW BLUE MEDORA CAN HELP Proactive Ways You Can Grow Your Business Now Become A Cloud Enabler Everyone is looking for ways to grow their business. Your customers want to realize the promise of the cloud and you want to do more for them. And therein lies the proverbial win-win. As a cloud enabler, you can guide your customers on their cloud journey. Chances are many of your customers have already made investments in some type of cloud initiative private, public or hybrid or they are champing at the bit to do so. The added value that you bring to the table as an IT professional is the knowledge of, and experience with, the essential but perhaps lesser known technologies that leverage customers existing investments and improve upon them.

2 Proactive Ways You Can Grow Your Business Now 2 Build A Bimodal Platform 1 Sustain existing investments and processes 2 Explore cuttingedge ideas and technology This safeguards your customers from obsolescence. Cloud adds another layer to complexity to customers IT ecosystems, and so many are actively seeking new ways to extend the level of visibility and granularity that they have today with their IT resources to the cloud. Enhancing the visibility of your customers VMware vrealize Operations doesn t need to start from scratch Blue Medora has already done the work. Your role as an expert adviser is to enlighten your customers and introduce them to technology they haven t experienced first-hand but you have. Building out a bimodal platform enables you to expose customers to new technologies while utilizing the investments they have already made in their data centers. This approach safeguards your customers from making wholesale changes when their technology becomes obsolete. Blue Medora True Visibility Suite is this type of cutting-edge technology and it enhances vrealize Operations with visibility across virtualized applications, next-generation databases, hybrid cloud and infrastructure stack in every virtualized environment. It allows you to package a total solution incorporating the technology your customers already have with new approaches to delivering better application performance. By centralizing data within vrealize Operations, you re helping your customers expand on the No. 1 IT analytics engine. Blue Medora s solutions can help your customers eliminate silos and pull together every layer of the IT stack for end-to-end visibility. This supercharged visibility allows IT departments to proactively manage their environments and predict where problems could occur long before they happen. And that means they can effectively manage the environment to optimize performance and ensure business continuity. Enhance Customer Satisfaction Just consider how many disparate hardware and software systems make up your customers IT environments. Those combined systems each come with its own platform to monitor performance, manage the system, and send alerts. Here you have the recipe for a full-fledged IT administrator s nightmare. Any of your customers can relate to this scenario and it is doubtful any would argue the importance of true visibility. Imagine if you could help eliminate silos, simplify management and afford IT administrators visibility across the entire IT stack. You can, and by doing so, you ll add an elevated level of customer satisfaction. Begin by educating your customers about the three reasons why central monitoring is important: Optimize Application Performance Using VMware vrealize Operations, all admin teams gain visibility into the stack, from the VMware VM down through the hypervisor and further down to the storage system it resides on. Adding Blue Medora s True Visibility Suite to vrealize Operations, vadmins can optimize pieces of the puzzle from NetApp LUNs to VMware

3 Proactive Ways You Can Grow Your Business Now 3 Independent research by Management Insight shows customers who have deployed vrealize Operations experience significant benefits in uptime, capacity utilization, change management and ROI. data stores, SAP systems to VMs, and the Dell compute layer for maximum application performance Increase Application Availability vrealize Operations combined with Blue Medora s True Visibility Suite provides consolidated management systems for extended resource monitoring and management capabilities in the form of dashboards, views, reports, capacity planning, alerts/recommendations and more. For many customers, this eliminates hours of hunting through individual monitoring tools when an issue arises. Automate Management Tasks Centralizing systems into a single IT monitoring and management platform allows for automating certain IT management tasks. Teams are able to work together more efficiently and put together workflows that will provide better service to the business overall. Target Your Market And Your Message How do you find the best prospects for Blue Medora True Visibility Suite among your existing customer set and attract new business? Here are eight steps that will guide you to the proverbial low-hanging fruit: 1. Identify The Target Customer Profile The most immediate opportunity is with customers who have VMware vrealize Operations Advanced or Enterprise Editions. These are VM administrators, database administrators and IT directors who are looking for management and monitoring capabilities delivered through a single, consolidated tool. 2. Ask The Right Qualifying Questions You need to hit that emotional chord and connect your customers pain points with the solutions you provide. Is slow response time or downtime an issue? Can they monitor hardware, databases and applications and their interdependencies in one place? Are they able to identify the root cause of a problem and set alerts and measures to proactively avoid trouble? Are business intelligence and analytics important to the business? 3. Identify The Challenges Your Customers Can Relate To Operational efficiency, compliance and risk management can be severely challenged in complex and legacy data centers. Business-critical applications must perform consistently and reliably. Expensive manual processes can impede IT s ability to deliver on SLAs. Capacity planning can be difficult without the ability to measure and analyze the impact of information and infrastructure growth on performance and capacity. 4. Deliver A Pitch That Hits The Mark How does your total solution overcome IT challenges and put an end to the nightmares? First, the good news is that Blue Medora s True Visibility

4 Proactive Ways You Can Grow Your Business Now 4 AWARDS Chris Noordyke, 2016 CRN Channel Chief Nathan Owen, GRBJ Newsmakers of the Year Award Suite does not obviate your customers existing IT environment, nor does it diminish their investment in infrastructure. Conversely, Blue Medora True Visibility Suite supercharges the platforms they already have in place and helps to create a path that leads to enhanced business value. True Visibility simplifies control, compliance and risk management and costly manual processes are largely eliminated. Enterprise clients get the benefits of optimizing their IT investments, achieving higher utilization and gaining deeper analytics as a result of IT s ability to have complete visibility into business-critical applications across their entire environment. And, they can enhance capacity planning to maximize efficiencies. 5. Overcome Objections Some IT administrators could justifiably feel as though they ve got it covered. Through workarounds or manual process or disparate systems, they just might have it under control in some fashion. But these methods are more like holding chaos at bay versus real control. Blue Medora True Visibility Suite is designed for on-premise and cloud infrastructure in virtualized environments and, therefore, is capable of monitoring and analyzing virtualized workloads across the entire stack. 6. Summarize The Solution What does a unified, central monitoring solution actually do for the business? Increases visibility across vrealize Operations domains Provides health alerts and health scores to identify risks Proactively detects performance or capacity faults Manages multiple systems in one vrealize platform These features make IT a more agile and valuable partner to the business. 7. What You Can Offer Seeing is believing. Nothing is as convincing as seeing the proof firsthand, and nothing could give you more credibility. That s why Blue Medora makes trial versions and live demos available to you and your customers. Don t just talk the talk when you can walk the walk. 8. Support From Blue Medora For us, Partner is not a customer designation or marketing term. The truth is that we are real partners because without you, we don t succeed; and without us, you lack the unique visibility offering your customers need. In the spirit of true partnership, our goal is to provide you with support at every stage of the process, through our partner portal, customer-facing collateral, assisted sales model and more. Strategic Alignment The Blue Medora True Visibility Partner Program is designed to expand channel partners reach into virtualized and cloud environments. Partners in the Blue Medora True Visibility Partner program have the opportunity to deepen connections with their customers and strengthen their

5 Proactive Ways You Can Grow Your Business Now 5 VMware practices by bringing the operational elements of the enterprise into sharp focus. You can derive incremental profit as a True Visibility Partner by significantly growing your VMware vsphere and vrealize Operations business with a shorter sales cycle. True Visibility Partner Program Highlights Blue Medora Assisted Sales Model Partner Portal Deal Registration Protection Exclusive Sales Support 24/7 Online Quoting Enablement Tools and Training NFR Licenses Demo Labs Certified Sales and Engineering Support Join The True Visibility Partner Program Our mission is to find, enable and assist the right partners in winning incremental business with our visibility solutions. Working with Blue Medora is simple and profitable, and our program is straightforward with easy and intuitive rules of engagement. OPPORTUNITY Grow your vrealize practice by using Blue Medora s expertise, brand recognition and sales channels. SIMPLICITY With the many online tools we offer, working with Blue Medora is easy! GREATER MARGINS Greater price margins create more flexibility for you to sell the products and control your profits. Contact us to see how we can enable you to extend your data center and cloud management offerings and increase your profits. Produced by: Blue Medora 3225 N. Evergreen Dr. NE, Suite 103 Grand Rapids, Michigan in North America outside North America