Enterprise Collaboration. Horizons. Horizons. Top 10 Insights from the Cisco IBSG Horizons Study. March Cisco IBSG.

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1 T M Enterprise Collaboration Top 10 Insights from the Study March 2012

2 Background

3 IBSG Program Ongoing program of research and analysis to examine key technology innovations that will impact Cisco and our customers over the next 24 months Initial areas of investigation include enterprise video, collaboration, cloud, and mobility Focus on customer behavior and economics: adoption patterns, use cases, drivers, inhibitors, perceived benefits, delivery models

4 Inclusion & Collaboration Study Managers & Executives Industries Cisco and/or its affiliates. All rights reserved. Cisco Public 4

5 Insight Use of Collaboration Solutions

6 Use of Collaboration Solutions Is Highest Internally and Locally, and Is Growing 96% Use collaboration solutions to collaborate with colleagues, customers, suppliers, or vendors 84% Expect their use of collaboration solutions to increase in the next two years Cisco and/or its affiliates. All rights reserved. Base: Line-of-Business Executives (n=459) Cisco Public Internet Business Solutions Group # 6

7 Use of Collaboration Solutions Is Growing With whom do you collaborate currently using collaboration solutions? Select all that apply How will your internal and external use of collaboration solutions change in next two years? 70% 60% 63% 54% 60% 50% 51% 46% 50% 40% 30% 20% 43% 33% 27% 22% 17% 40% 30% 20% 26% 18% 22% 36% 10% 0% 4% 10% 0% Increase significantly Increase somewhat Stay about the same 1% 0% 0% 0% Decrease somewhat Decrease significantly Internal External Base: Line-of-Business Executives (n=459) Cisco and/or its affiliates. All rights reserved. Cisco Public 7

8 Insight Benefits

9 Workforce Effectiveness Is the Killer App for Collaboration Employee engagement Employee satisfaction Better interactions Productivity Save travel costs Exchange ideas and expertise 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group #

10 Workforce Effectiveness Is the Killer App for Collaboration What do you consider to be the most significant benefits of the use of collaboration solutions within your company? 39% 31% 28% 26% Select up to three 24% 19% 19% 17% 12% 12% 12% 11% 4% Base: Line-of-Business Executives (n=459)

11 Insight Collaboration Process

12 Execution Gap in the Collaboration Process Find Capture Share Connect Act

13 Execution Gap in the Collaboration Process Which of the following steps in the process of collaboration do you think is the most efficient in your company today? 33% Where do collaboration solutions add the most value in your company today? By enabling employees to 37% 26% 20% 14% 19% 18% 17% 8% 9% Base: Line-of-Business Executives (n=459) Cisco and/or its affiliates. All rights reserved. Cisco Public 13

14 Insight Adoption Drivers

15 Improved Training, Wider Adoption, and Ease of Use are Top Drivers #1 Driver Improved training on how to use collaboration solutions to achieve maximum business value #2 Driver The network effect #3 Driver Collaboration solutions that are easier to use

16 Improved Training, Wider Adoption, and Ease of Use are Top Drivers 38% Which of the following factors would be the most important in encouraging you to use collaboration solutions more often? 35% 34% Select up to three 28% 28% 25% 25% 17% 16% 4% Base: Line-of-Business Executives (n=459)

17 Insight Technology Inhibitors

18 Security and Complexity Inhibit Adoption #1 Barrier Security concerns #2 Barrier Complexity of management #3 Barrier Complexity of implementation

19 Security and Complexity Inhibit Adoption 37% 33% What are the biggest technology inhibitors to adoption of collaboration solutions in your company? 31% 28% Select up to three. 28% 21% 21% 20% 8% Security concerns Complex management Complex implementation Not a priority given limited budget Inadequate interoperability Inadequate quality-ofservice on current network Poor adoption or utilization by employees Lack of compelling collaboration offerings None of the above Base: IT Executives (n=357)

20 Insight Business Inhibitors

21 Lack of Engagement and Poor Relationship-Building Are Top Challenges #1 Barrier Lack of engagement of participants during virtual meetings #2 Barrier Difficulty team building through virtual meetings Base: Line-of-Business Executives (n=459)

22 Lack of Engagement and Poor Relationship-Building Are Top Challenges When you are using collaboration solutions to meet virtually, which of the following present the greatest challenges? 43% Select up to three. 37% 27% 27% 25% 24% 17% 15% 7% 5% 0% Base: Line of Business (n=459)

23 Insight Devices

24 Collaboration via Multiple Devices the Norm in the Enterprise 65% 50% 28% Use laptop for collaboration Use mobile phone for collaboration Use tablet computer for collaboration Base: Line of Business (n=459)

25 Collaboration via Multiple Devices the Norm in the Enterprise 68% Which of the following devices do you currently use for collaboration? 65% 64% Select all that apply 54% 50% 29% 28% 3% Base: Line of Business (n=459)

26 Insight Collaboration and BYOD

27 Widespread Use of Personal Devices for Collaboration 79% Of enterprise executives and managers who use a tablet for business collaboration use their personal devices Base: Line of Business (n=459) 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group #

28 Widespread Use of Personal Devices for Collaboration Percent of employees using each device for collaboration who say they use a personal device at least some of the time 81% 79% 70% 59% Laptop computer Tablet computer Desktop computer Mobile phone Base: Line of Business (n=459) Cisco and/or its affiliates. All rights reserved. Cisco Public 28

29 Insight Inclusion and Collaboration Investments

30 Inclusive Enterprises Realize Greater Value from Collaboration Investments 93% 28% Of respondents from inclusive companies say their investments in collaboration solutions have outperformed expectations in terms of business value created Of respondents from non-inclusive companies say their investments in collaboration solutions have outperformed expectations in terms of business value created

31 Inclusive Enterprises Realize Greater Value from Collaboration Investments Percentage of enterprises that indicated their collaboration investments have outperformed expectations in terms of business value they have created Inclusive 93% Neutral 69% Not Inclusive 28% Base: IT Executives (n=357)

32 Insight Sourcing and Management

33 Enterprises Want a Single Vendor for Collaboration 75% Of IT respondents say single vendor is important or very important 45% Believe it will enable easier implementation of collaboration solutions Base: IT Executives (n=357)

34 Enterprises Want a Single Vendor for Collaboration How important is a single vendor? Why? Select up to three Easier implementation 45% 50% Easier vendor management 42% Simpler maintenance 41% Lower total cost of ownership 40% 25% Improved interoperability 38% 19% Better performance 38% None of the above 1% 5% 2% Other 0% Very important Important Moderately important Of little importance Unimportant 0% 20% 40% 60% 80% Base: IT Executives (n=357)

35 For more information Joseph Bradley Cisco Internet Business Solutions Group Shari Slate Cisco Americas Inclusion Strategy Group

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