Innovative Practice of Mobile Authentication in China Mobile. Huang Xi 28 th,june,2018

Transcription

1 Innovative Practice of Mobile Authentication in China Mobile Huang Xi 28 th,june,2018 1

2 2 Fundamental Products One-Click Login Cellphone Number Verification 登录 **** 4977 本机号码一键登录 Introduction Complete APP login or registration with oneclick authorization. Achievement 注册 / 登录 请输入手机号验证 **** 4977 验证 Introduction the mobile phone number input by the user; the verification process does not need of receiving or entering any passcode; the number is not sent to the developer. Achievement More than1800 apps adopt it including terminals, e-commerce, tools, entertainment, education, travel etc. Solve the delay of short massage passcode; reduce the risk intercepted/tampered by the pseudo-base station and virus snooping. Partners including CMB,Alipay, etc. 2

3 Use Case of One-Click Login :iqyi one-key authorization Demonstration Click to Login Authorization Login succesfully 3

4 Use Case of Cellphone Number Verification:Alipay 输入手机号 Demonstratio n Input phone number Verify the phone number is a native number or not Login succesfully 4

5 3 Concepts Imperceptible No need to log in A unique ID is to identify a b Q01 W02 注册 A 应用登录 b 应用 W02 Q01 手机号手机号标识别 Unique ID is all it requires to identify users Registration or login will interrupt the whole process of users journey Is there an imperceptible way to identify users as well as to keep privacy under control? 5

6 3 Concepts Neutral & Unified platform Unified authentication among different apps Single app can only meet limited demands People often transfer among different apps, and register or login repeatedly. Q J J 授权授权项登录 H Q J W 139****4977 认证 A 应用授权 B 应用授权统一授权, 免二次登录 Is there a neutral and unified platform that one registration is required no matter how many apps are transferred? 6

7 3 Concepts Function upgrade innovative application, fast and convenient For traditional mobile network products, such as short message service, there has been no iteration for nearly 20 years. 群发字数少不能发表情 ******* ********* * *** ******* imessage 信息群发文字字数多发送能添加图片表情 Can MNOs do a better product by applying the mobile authentication? 7

8 Use Case 1: imperceptible authentication Exclusive Mobile Data Plan A type of plan with limited amount of data which can only be used in specific apps, like video, games, music, etc. SPs: give alert to the user about data usage: whether has a plan; whether the data in the plan has been used up MNOs : accurately charge users both inside and outside the plan. 139 *** 4977 订购 Users: prone to error: the number may not be the one really used. 8

9 Use Case 1: imperceptible authentication Traditional solution In the traditional solution, SPs needs to guide all users to log in each time they enter the app, and to connect their account with their cellphone number used for the package subscription, and then synchronize this number to the MNO. 扣费系统 注册 / 登录 139~77 Step1 register/login 购买 3G : 9 RMB #:DD758 Step2 package subscription 捆绑 139~77 DD758 3G Step3 Bind account 会员账号 观看 Step4 Synchronize MNO 用户 ID 139~77 流量 3G 流量 3G 已使用 1.2G 状态计费用 Step5 Data plan billing 登录 支付 确定 一健观影 BOSS 计费 9

10 Use Case 1: imperceptible authentication OpenID solution MNOs can obtain the user's cellphone number, and calculate an openid based on the cellphone number at the same time The first step: To establish the subscription relationship with openid. 9 元 3G 流量 ID: 直接订购登录购买 The second step: To query the relationship between the openid and the subscription 观看 观看剩余流量不足 800M 观看 观看 The third step: To bill through the plan information associated with the openid 应用 ID 用户 ID 扣费系统 Q01 套餐 98 套餐内 套餐外 G+3G 400M 尊敬的用户 : 您的流量已使用完, 超出 400M, 将以 0.03 元 /M 活动优惠扣取费用 回复 10

11 Use Case 2: Neutral & Unified platform Read s directly from the message list of And Fetion 11

12 Use Case 2: Neutral & Unified platform Convenient shopping:rcs & Lingnan Youpin RCS platform Authorization Shopping Orders Confirmation 12

13 Use Case 3: Function Upgrade RCS Smart SMS Traditional SMS with poor interactivity; The sending box will be upgraded into a menu, enrich the information Tradition SMS Smart SMS Business handling 13

14 Use Case 3: Function Upgrade red envelope in RCS spread based on phone number support sharing red envelope with strangers Start Set and Sent Receive 14

15 Vision: from the connection between people and applications to the connection between applications and applications, data, and channels