Towards New Digital Ecosystems Impacts on Digital Transformation and IT Strategies

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1 Towards New Digital Ecosystems Impacts on Digital Transformation and IT Strategies Nicole Dufft Independent Vice President Digital Enterprise, PAC Germany

2 The Three Stages of Digital Transformation Digital Frontend Transformation Projects focused on customer-facing areas Driven by individual LOBs, e.g. sales, marketing, or customer service Omni-channel strategies, customer analytics Implementation of specific innovation teams Digitally Integrated Enterprises Integrated, end-to-end customer centricity Digitization and integration of backend and frontend processes Cross-functional data intelligence, integrated analytics Company-wide innovation culture Digital Ecosystems Collaborative business models and service networks Cross-industry value creation Innovation and co-creation networks Towards New Digital Ecosystems PAC

3 Agenda Driving forces and impacts of digital ecosystems Examples of crossindustry ecosystems Impacts on digital transformation and IT strategies PAC

4 Driving Forces for Digital Ecosystems Towards New Digital Ecosystems PAC

5 Impacts on the Future Economy Towards New Digital Ecosystems PAC

6 Current Developments of Digital Ecosystems Towards New Digital Ecosystems PAC

7 Examples: Smart City Ecosystems Research Local Admin Utilities Gov. Agencies Universities Local Business Telcos Tourism Towards New Digital Ecosystems PAC

8 Example: Amsterdam City Towards New Digital Ecosystems PAC

9 Examples: Smart Homes & Buildings Ecosystems Home Appliances Connectivity Entertainment Utilities Heating Systems Facility Mgmt Home Security Towards New Digital Ecosystems PAC

10 Examples: Digital Health Ecosystems Thearapists Patients Pharmacy Hospitals Diagnostics Doctors Health Insurance Medical Devices Towards New Digital Ecosystems PAC

11 Example: Qualcomm Life Towards New Digital Ecosystems PAC

12 Example: Siemens Healthineers Digital Ecosystem Towards New Digital Ecosystems PAC

13 Impacts on Digital Transformation and IT Strategies Individual Digital Transformation Ecosystem Thinking PAC

14 From Omni-Channel to Omni-Service Strategies Omni-Channel Strategy Vendor-Centric View Omni-Service Strategy Context-Centric View Towards New Digital Ecosystems PAC

15 From Customer Journey Mapping to Ecosystem Mapping Towards New Digital Ecosystems PAC

16 Impacts on Digital Transformation and IT Strategies Individual Transformation Ecosystem Thinking Omni-Channel Strategy Omni-Service Strategy Customer Journey Mapping Ecosystem Mapping Digital Business Strategy Ecosystem Strategy Business Application Suites Open APIs Industry Focus Cross-Industry Ecosystem Focus PAC

17 Recommendations for IT Buying Companies Think in human needs rather than in vendor categories or industries Scrutinize how you think about competition, R&D and innovation Rethink your strategic technology decisions Start to analyse potential ecosystem options now and begin to build partnerships as soon as possible Towards New Digital Ecosystems PAC

18 Recommendations for IT Solution Vendors Enhance your digital ecosystem expertise Become an active plyer in digital ecosystems rather than being just a technology provider Quality and openness of the data platform will determine future competitive advantage Towards New Digital Ecosystems PAC

19 Many thanks for your attention! Nicole Dufft Independent Vice President Digital Enterprise Christina Schuhmann Marketing Manager Happy to answer your questions! Towards New Digital Ecosystems PAC

20 PAC a CXP Group Company PAC

21 Vision. Strategy. Results. Our Vision The dynamics of technology involve a rapid and irreversible evolution of the information technology industry towards a world of services. This ubiquitous trend is pushing all the players to rethink their business models and to revolutionize their client relationships. With its unique expertise in the software and IT services markets, PAC is the partner of reference for an evolving ICT industry. Our Mission From strategy to execution, PAC delivers focused and objective responses to the growth challenges of information and communication technology (ICT) players. PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies. Towards New Digital Ecosystems PAC

22 Our fundamentals PAC analysts and consultants look beyond the hype to identify and enhance your strategic vision through our: Foresight Thinking one step beyond the current market situation, current technologies and your actual needs; preparing you for the future, enabling you to meet the real challenges proactively. Industry Expertise A deep understanding of the key business success factors and market dynamics within your industries, which we leverage to develop a strategic roadmap. Orientation on Results Our activities yield concrete results. There is no information, no project detached from the daily operational business. Empathy Being open, sensitive and straight with you; understanding and respecting your needs, wishes and specific situation. Towards New Digital Ecosystems PAC

23 PAC s portfolio framework Towards New Digital Ecosystems PAC

24 Solutions for your development Towards New Digital Ecosystems PAC

25 SITSI market research STRATEGY DEFINITION STRATEGY IMPLEMENTATION OPERATIONAL EXECUTION For the Management SITSI RESEARCH PLATFORM The centralized knowledge pool of all PAC standard analyses ON DEMAND SUBSCRIP TIONS For the ICT Industry For Market Intelligence MARKET ANALYSIS Market InBriefs Market Views & Market Insights Research Notes Market Figures & Contract Database For Public Institutions For Marketing & Sales VENDOR ANALYSIS Vendor Profiles Vendor Positioning PAC RADAR Rankings For Financial Institutions & Investors For IT Sourcing BY GEOGRAPHY BY INDUSTRY SECTOR BY SOFTWARE & IT SERVICES BY HORIZONTAL TOPIC For ICT Users Covering all key countries and regions, SITSI market research provides comprehensive information both on the software and ICT services markets and on the relevant ICT vendors and service providers. Towards New Digital Ecosystems PAC

26 PAC s media impact Our experience and up-to-date analysis and forecasts give us a unique and leading voice in the media and among ICT players. Watch out for our studies, releases and expert talks through our various communication channels! PAC in the IT media PAC in the Economic media PAC in specific vertical media Quoted 1,000+ times in the worldwide press per year. Steadily present in various publications, from global news agencies, IT print and online magazines to local media. Blog news and newsletters reaching out to 10,000+ subscribers worldwide per month. 12+ expert webinars in English, French and German organized every year. 70,000+ visitors of our worldwide platform, 3,000+ followers of our social networks (LinkedIn, Twitter, Viadeo, XING) Towards New Digital Ecosystems PAC

27 Long-term collaboration with European ICT user organizations & public bodies Roundtables and advisory service Speaker engagements PAC publications & joint publications Research projects Support of economic development schemes Towards New Digital Ecosystems PAC

28 Our customers (partial list) ICT services companies Software companies ICT buyer companies Public institutions Accenture Altran Amazon WS Atos BearingPoint Capgemini Cognizant CSC CGI Damovo Dell Deloitte Dimension Data Fujitsu HPE IBM Infosys Tech Mahindra NTT Data Sopra Steria Tata (TCS) T-Systems Unisys Wincor Nixdorf Wipro and many more CA Cegid Comarch Infor Microsoft Oracle PSI Sage Salesforce.com SAP SAS Institute and many more Telecom providers Alcatel Lucent Avaya Belgacom British Telecom Cisco Deutsche Telekom France Telecom Orange Swisscom and many more Airbus Arcelor Astra Zeneca Bayer Deutsche Bahn Deutsche Börse Deutsche Post EDF Europcar FACOM Stanley Works Generali McDonald's Michelin Northrop Grumman RATP Rhodia Services Sanofi Securitas Siemens Société Générale Tchibo TOTAL Volkswagen and many more AFDEL (France) BASDA (UK) BITKOM (Germany) BMWi (Germany) BMBF (Germany) EU Commission European and national software associations (ESA) Ministry of Finance France and many more Financial institutions Leading European banks and financial institutions rely on our analysis and recommendations. Management consultancies All large management consultancies belong to PAC s customers. 8 of the top 10 worldwide 19 of the top 30 worldwide software and IT services suppliers 8 of the top 20 worldwide telecom providers ICT buyer companies from 9 industry sectors Major ministries in Europe 5 of the top banks worldwide Major consultancies Towards New Digital Ecosystems PAC

29 About the CXP Group Towards New Digital Ecosystems PAC

30 CXP Group The European independent research and advisory firm in the field of software and IT services with a unique 360 approach encompassing product, service, usage and market assessments A key player in digital transformation for both business users and vendors Teams of customer experience professionals providing business users and vendors with informed analysis and advice that help them take the right business decisions. A referral partner for IT departments and business lines in large and mediumsized companies and recognized as a major influencer by software and IT providers. Towards New Digital Ecosystems PAC

31 3 practices, one common model 3 business units Enterprise Applications & Processes Business Intelligence & Data Management Digital Business Services delivering expertise and advice via ERP, HRIS, BPM, CRM, ECM, IT management BI, data management (analytics, MDM), big data Apps & infra services cloud, cyber security, digital enterprise & IoT 3 types of services Consulting Research to Marketing services 3 types of customers Business users Enterprise software vendors IT services suppliers Towards New Digital Ecosystems PAC

32 TOP 10 fields of expertise 140 seasoned professionals BI, Data Management, Data Integration, Big Data Application & Infrastructure Services Enterprise processes: ECM, BPM, CRM, ERP, HR, PLM, logictics Digital Transformation Mobility SAP & BAS related services Social Collaboration Cloud computing, SaaS Cloud Services Technical IT/ Embedded Systems, M2M, IoT Expert Knowledgeable Source: CXP Group competencies Towards New Digital Ecosystems PAC

33 Decision-making helper CXP Group supports the decision process of its customers thanks to its assessment capabilities of global and local IT markets, products & technologies, services and their business usage. Every year the group supports more than 1,200 large and medium-sized end-user organizations in their sourcing decisions and optimization of software solutions with a wide range of research products (benchmarking, vendor assessments, market trends) and consultancy services (IT system audit, project mgmt support, vendor selection) CXP Group accompanies 300+ software and IT services suppliers every year with market research products, strategic analysis, sales support & marketing services. Towards New Digital Ecosystems PAC

34 CXP Group offices Towards New Digital Ecosystems PAC