Evosys VCP Implementation at Kellogg s India Pvt Ltd. Case Study

Transcription

1 Evosys VCP Implementation at Kellogg s India Pvt Ltd. Case Study

2 Background Kellogg s began with only 44 employees in Battle Creek, Michigan, in 1906 & today manufactures in 18 countries and sells products in more than 180 countries around the world. For more than 100 years, innovation and commitment to being the best in the categories in which Kellogg competes has guided the Company. From being the first company to offer premiums in cereal boxes to being the first to fortify cereals, Kellogg has historically been a leader in industry, innovation and marketing. Kellogg India is planning to Implement Oracle Demantra & Advanced Supply Chain Planning to enable a system to forecast the demand by interactively retrieving the required data from the departments instead of manually retrieving it. The modules seamlessly integrate with the Oracle E-Business suite already implemented at Kellogg India. Kellogg s has one Manufacturing Plant at Taloja, and many distribution centers at various cities like Ahmedabad, Bangalore, Chennai, Goa, Hyderabad, Kanpur, Mumbai, Pune etc. Demands from each distribution center collected at HO Mumbai by the Demand Manager. In an S&OP meeting the Supply Plans are frozen for the next month. The Procurement Manager plans the Materials Plan based on the Demand input and keeps the cover of long lead time items. The distribution plan is derived based on the production output from the Plan. For distribution planning, the planner also considers the safety stock to be maintained.

3 Project Details Number of Employees: 300 Number of Users: 40 Module: Advance Supply Chain Management (CBO) Integration with DISHA (Secondary Sales System) Operating System: HPUXITANIUM Hardware Platform: ASCP - HP INTEGRITY RX2800 I2 Project Kick off Date : 15-May-2012

4 Project Resources Evosys Resource Details : Project Manager - 1 ASCP Functional Consultant - 1 Demantra Functional Consultant- 1 Technical Consultant -1 Kellogg s Resource Details: Project Manager -1 Technical Manager 1 Demand Planning Manager 1 Materials Manager 1 Distribution Manager 1 Logistic Head 1 External SCM Consultant - 1

5 Business Problem/Need Generate the Sales forecast baselines and align it with the sales and marketing activities to generate the final forecast. Derive Plan directly from approved Sales and Operation Plan (S&OP meeting). Understanding the purchase and Plant capacity. Revise the sales forecast based on the inputs from the S&OP discussion. Consolidate the number of (20 CFA s + 1 Plant) forecasts (Sales Estimates) to single master forecast. This Consolidated Forecast will be integrated with this ASCP Plan. There would be only one single consolidated ASCP Plan defined in the system which will suggests the Supplies for Production Plan (Packing and Process), Procurement plan (Purchasing Requisition) & Dispatch Plan (Internal Sales Orders). To replace the existing complex XL sheet based planning which is used by CFAs and Plant. Real time data visibility through the system.

6 Business Problem/Need (Contd.) Reduce Planning cycle time with holistic planning and optimization and Achieve higher inventory turns. Drive decisions directly into execution i.e. Releasing the Planned Orders (Batches, Internal Requisitions & Purchase Requisitions) directly from the Plan. Provide Supply chain Planning workbench for the Planner. Bring the forecast/estimate closer to the consumption point (Secondary Sales numbers). Ability to expand the aggregated plans to detailed executable plans (In terms of time buckets, the monthly plan needs to be segregated to detailed weekly plans). Consolidated Demand & Supply view. Ability to validate the Available to Promise for all the Distributor Sales Orders. Generate the dispatch plan by prioritizing requirement v/s availability including planned quantity.

7 The Solution Generate Demand Plan in Demantra ASM validate Demand Plan ASM can optionally correct the forecast by entering the ASM override field RSM validate Demand Plan RSM can optionally correct the forecast by entering the RSM override field SCM Head can optionally correct the forecast by entering the SCM- Head override field SCM Head validate Demand Plan Material Master Supply Master Inventory Rules ASCP Planning On-hand stock Total outstanding supplies WIP Batches Material Plan Distribution Plan Production Plan Purchase Reqs. Internal Reqs. Prod Batches

8 Expected Benefits for Kellogg s This solution will improve the overall efficiency of the supply chain by a Gross Margin enhancement of 1% and reduce decision making latency. Kellogg s will achieve a customer service level of 90% on-time fill rate. Help reduce supply chain planning time to 30% and make optimal supply chain decisions in real time. It will enable transition from supply chain based on inventory to supply chain based on information by improving inventory turns by 50%. This solution will help in providing centralized, holistic and optimal planning solution and analysis tools. Kellogg s will get a comprehensive distribution planning and replenishment solution. With this solution, Kellogg s can achieve a forecast accuracy of70%.

9 Critical Success Factors Involvement of the Senior Management throughout the implementation process. Custom development of promotions as causal factors and improving the quality of forecasting and forecast accuracy. Supporting the implementation with the right set of reports. Identifying the product issues at the earliest and involving Oracle Support for early fixes.

10 Why Evosys Leaders to Implement ASCP & Demantra along with other Edge Products in ME Region. VCP team consists of SCM and Materials Management Domain Experts. Resources with Multiple Implementations Expertise in different business verticals. Dedicated Practice specially to take care of customers of VCP and to bring in the right focus of VCP Practice. Offers services Not only in VCP space but also ERP & EPM and hence we specialize in integration and end to end solution.

11 Healthcare Evosys Industry Bandwidth at a Glance Diversified Groups Public Sector Telecom Real Estate Logistics & Transportation Manufacturing, Retail & Distribution Food Industry KFSH & RC,KSA SEHA,UAE NGHA,KSA NEP(NHS),UK KHUH, Bahrain KKESH, KSA MOH,UAE SCT,KSA Musanada, UAE Dubai Government, UAE Ezdan, Qatar Zams (Global Export Marketing Co.), UAE ATE, India AQESA, KSA Riyadh Cement, KSA Shalina, India Sanipex, Dubai SAMCO Farm Superstores, KSA SAAD,KSA Ali Bin Ali, Qatar Corodex, UAE Etisalat, UAE Nawras, Oman Vodafone, Egypt Qatar Navigation & Qatar Shipping (Milaha) Al Theyab Transportation Co. Riyadh Arabian Hala, KSA Kellogg's, India Depco, Bahrain Dudhsagar, India

12 Questions?

13 Thank You Global Headquarter Evolutionary Systems Pvt Ltd. 4 th Floor, Drive In Cinema Building Drive In Road, Ahmedabad, India Board: , Fax: , U.K./ Europe Headquarter Evolutionary Systems Company Ltd ,Gray s Inn Road King s Cross, London United Kingdom WCIX 8BP Tele : +44 (0) Fax : +44 (0) ME Headquarter Evolutionary Systems FZ Arabia LLC Bldg No. 11, DIC, Dubai, UAE Tele: , Fax: us at: business@evosys.co.in contact@evosys.co.in Follow us on