Software IT BUSINESS STRATEGY FOUNDATION AND SERVICE DOCUMENT CONTACT

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1 360º CONTACT BUSINESS STRATEGY FOUNDATION AND SERVICE DOCUMENT Phone: Fax: Web: Software IT Office 304, Third Floor, Office Building Bn Khadija Center Al Garhoud - Dubai

2 Moselay Media Development Services Technology is now guiding our life towards a better and brighter future, we rely on it everyday and without it, our normal life just wouldn t feel very normal. When it comes to software we trust that the sky s the limit, we would like to believe we have the creativity and technical know how to back it up. Any software application that is poorly designed or developed will cause you frustration, disappointment and a never ending back and forth between yourself and the development company until its final completion. That's why at MMD we are fixated about quality and getting things right the first time. We excel at this by always applying mature coding standards, standardized technical architecture, test-driven development and regular code reviews. We will always push the limits to make you as satisfied and happy as possible. If our software does not benefit you, then our job isn t over.

3 STRATEGY FOUNDATION

4 MISSION STATEMENT To provide smart interactive solutions of the highest caliber, through the provision of solid business solutions, applications & platforms in order to present content and products effectively to meet our customer s current & future business needs. VISION STATEMENT To stand out as a unique and highly skilled IT solution provider in the region, committing only to innovation, perfection and reliability. CORE VALUES Human Values & Development People-Driven Creativity / Quality Honesty Professionalism

5 STRATEGY FOUNDATION Business Model KEY PARTNERS Beacons Suppliers Influencers Home automation unit manufactures KEY ACTIVITIES Web Development R&D QA Business Development CRM Designing App Development Data Analytics Content Creation and Management Human resources and Management Technological Infrastructure KEY RESOURCES Human Resources Technological Infrastructure VALUE PROPOSTION Unique, tailored and out of the box products High-End products Know How Cost sensitivity Time sensitivity CUSTOMER RELATIONSHIPS Ongoing around the clock support High value in time and deliverables

6 SOME OF OUR LINE OF WORK GOVERNMENT HOME AUTOMATION INDOOR NAVIGATION COMMERICAL Workflow Automation Home Security (motion Malls E-Learning platforms sensors, security alarm Archiving System when home is locked) Hospitals E-Commerce platforms ERP Systems Safety (gas leaks, water Resorts Web Development leaks) License Plate Reader (LPR) Airports / Stadiums Mobile Development Full Control of your Content Management household (lights, curtains Exhibitions Graphic Design System / Content garage door) Management Temperature control and awareness (AC control, household temperature) All developed and manufactured by us

7 TECHNOLOGIES & SERVICES

8 UI AND FRONT-END DEVELOPMENT What We Offer Responsive Web Design Mobile First Web Designs WAP Designs Expected pre-design deliverables WIREFRAMES STORYBOARD SITEMAP

9 WEB DESIGN Technologies we use in Web Design Adobe Photoshop Adobe Illustrator HTML 5 CSS 3 Javascript jquery Sass Compass Susy Bootstrap Foundation Gulp AngularJS ReactJS VueJS TypeScript

10 SOFTWARE DEVELOPMENT Agile methodology, helps us stay focused and customer oriented. We try to keep work fun for employees, so they feel more involved in their projects. They are always encouraged to explore new and better ways to get work done. Pre Development Deliverables WHAT TO EXPECT Analysis period A clear outline of our milestones and timeline. Stories and tasks to cover all of the points in the project. Bi-weekly/weekly meetings with clients to follow up on our development process, always keeping you in the loop to see the progress first hand. SEO SEARCH ENGINE OPTIMIZATION We greatly value the importance of SEO and accordingly build our code with the highest search engines standards.

11 SOFTWARE DEVELOPMENT Technologies we use in Software Development Microsoft ASP.NET PHP Java nodejs Laravel Drupal WordPress Magento Opencart MySQL mongodb amazon Web Services SQL Server Ruby On Rails SharePoint odoo

12 MOBILE APP DESIGN 11:30 11:30 We use the latest technologies in Mobile App Design to make sure our products are rich, interactive and up to date with highest user experience standards. Technologies we use in Mobile Design Adobe Photoshop Adobe Illustrator Adobe Xd invisionapp Zeplin

13 LOREM IPSUM MOBILE APP DEVELOPMENT ADD TO CART ADD TO CART ADD TO CART ADD TO CART ADD TO CART ADD TO CART ADD TO CART Android and IOS development Develop apps using latest IDEs (Android studio and Xcode) and Gradle which provides fast developing, build automation, build variant (fast/easy prototyping), cloud integration and extensive debugging and testing tools. Firebase Services integration: Analytics, Authentication, Cloud Messaging, Maps, Places, Invites, Ads and Test Lab. AWS services integration: Amazon Notifications, Amazon Cognito user identity and Device Farm automated testing. Very flexible and fast native applications. Compatibility with the latest stable Android & ios OS version. Consuming RESTful API (secured with SSL) Developing ios apps using Objective-C or Swift. Developing apps for tablets, wearable devices and tvos. Developing cross platform apps. Game development. Reactive programming.

14 MOBILE APP DEVELOPMENT Technologies we use in Mobile App Development Objective-C Swift Java Android Studio XCode Gradle Firebase tvos CircleCI Xamarin Unity ReactiveX Vuforia Fabric Google Cardboard SDK Android TV

15 INDOOR NAVIGATION There are endless scenarios to indoor navigation, it can be implemented in a mall, hospital, airport, or even a stadium guiding each person to their desired seat. From all these options, malls stand out a bit more than the other options. We can do anything from navigating the user to his/her exact location in real time navigation, all the way to sending that specific user a targeted notification. This notification can be based on where this user is exactly in the mall, or it can be simply because they are following a specific store that just announced a new promotion. The service we would provide for the user is unlimited, whether it s for a true shopper in the mall, or simply a lost and frustrated customer that can t find their desired location because the UAE malls are so huge.

16 INDOOR NAVIGATION People all over the world love a good deal, they don t mind paying money for something even if it's expensive as long as they feel like they re getting a good deal. With the constant promotions and loyalty program incorporated in the app, make the shopping seasons in the UAE even a bit more exciting. Giving the shopper and the stores a direct link to communicate with each other. As for the mall owner we directly increased their effectiveness in data analysis, shopper preference, and higher rent. The store at the far corner of the mall probably goes for much less rent than the store that's right in the center. Of course this difference will remain, but now the mall can easily guide any customer to the far end of the mall without any frustration or confusion even telling the customer his/her ETA. For MMD we have extensive experience in this application being used in shopping malls. Even though this is a service that can be provided to malls for a set price, this can also be used in a profit share business model between us the mall. Once this app has active users on it, adding a sponsor or promoting certain brands will generate a lot of money.

17 INDOOR NAVIGATION WHAT WE OFFER Bluetooth based navigation system. Ability to track user behavior and send targeted ads based on their preference. Send ads based on location of user. Target users by their age and gender. Generate heat maps showing where the user crowds are physically located. Gather information not only on the user but on basic search trends to properly understand the user s way of thinking, and potentially the market. Connect the user with his/her surroundings. We have a very advanced knowledge of working with malls, having worked with a few we believe we are able to bring a lot of suggestions to the table and make a real difference. Generate more data that can be sold to retailers or to even google.

18 HOME AUTOMATION Control Entertainment Security Safety Our Home Automation system comes with state of the art security for our users, to make sure no one is able to hack your network and control your home. We use AWS encryption which is almost military grade security. We are able to offer a wide range of services at much for competitive prices. Our creativity is never ending, always pushing the limits of the norms so we can truly have a unique solution.

19 HOME AUTOMATION SECURITY Motion detection. Camera feed. NFC card Identification: make the mobile devices (Android) act as a security tag. Open door detection: send notification when a door is opened/closed. The same can be said about a window. SAFETY Gas leak detection. Water flood detection. CONTROL Anything with a switch (e.g Lights). Infrared remotes (e.g A/C, TV, Receiver). Anything with variable resistor (e.g Stereo sound, light luminosity). Anything with a motor (e.g Curtains, Garage Doors, lock/unlock doors). ENVIRONMENT Temperature sensor. Humidity sensor. Light sensor: take action based on the day light. ENTERTAINMENT Colorful led lights that can be controlled by mobile to make different Hues.

20 HOME AUTOMATION OTHER Set timer so that it will send notification to mobile when done. Switch indoor lights based on presence (track movements). One click to execute procedure (close lights, close door, activate security, ) that is customizable. All devices will be controlled through our app which can be on your phone or tablet. You can control your home through your smart watch. All devices will send notifications to app.

21 CUSTOMIZED ERP SOLUTIONS Accelerating business innovation via smart software solutions. Based on our projects needs we are able to properly analyze and draw out the development path we are going to take. We hand pick our business analysts who all have prior experience with the development of ERP systems. These analysts really help draw the roadmap which will not only run the system according to the clients needs, they can also point out inefficiencies and lack of proper resources allocations for the client. Having a strong and stable ERP system can increase productivity and immensely improve future planning and direction.

22 E-LEARNING PLATFORMS Our team has extensive experience in creating and managing e-learning platforms. Deliver flexible E-learning solution integrated with social network and courses that emphasize interactivity and concise subject matter delivery through responsive interfaces that put e-learning in the palm of your hand Using moodle lms Market reports show that the E-learning industry is poised at 107 billion USD, market forecasts show that number on a steady incline for the next few years then there will be an even bigger upward slope. Due to our team s extensive knowledge in developing and maintaining E-Learning platforms, coupled with our never ending creativity and drive for perfection we would be a great team to work with.

23 E-COMMERCE Our team at MMD tailors online marketplaces complete with product catalog creation. E-Commerce platforms have already been created in the past, some successful and some not. We are not planning on re-creating the wheel, we like to study the existing successful platforms and try to improve them based on user activity and trends. Incorporating a simple finance, warehouse, and supply chain management into an e-commerce platform will give it a huge added benefit in terms of its internal operations and efficiency. The the UAE is rated as number 8 in the top 10 fastest growing markets for e-commerce in 2016, this is another huge opportunity that needs to be exploited. $

24 HOSTING SERVICES AND KNOWLEDGE We offer hosting of your website in one of the most famous Public cloud providers, Amazon Web Services, with a lot of benefits, including: Highly Available Website. %99.99 uptime. Autoscaling Website. server will increase or decrease depending on traffic. Autohealing. In case of a server error, the faulty server will be removed and replaced with a healthy one, automatically. Automatic Database Backups. This makes our security even better, adding AWS in the loop and properly using it saves everyone a huge headache.

25 HOSTING SERVICES AND KNOWLEDGE Technologies we use Hosting Services EC2 S3 Elastic Beanstalk ElastiCache Device Farm AWS IoT SES CloudSearch

26 CONTENT MANAGEMENT SYSTEM Our team at MMD has developed very large content management systems that have supported over 45 million page views per month. We were able to keep these systems running seamlessly by our out of the box thinking and our determination to always think of the future problems before we meet them. We have excelled in our knowledge, development and designs to meet a fully attractive SEO structures for either our content management systems or any other software application we develop. We have built and integrated with systems that have allowed us to approach all social media outlets with just a click of a button, completely eliminating the need to backtrack and go to each social media outlet on its own to manage. One system One Solution

27 Software IT