Bryant & Stratton College Fall 2018 Official Catalog Addendum

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1 Accounting - A.A.S Bryant & Stratton College s Accounting program provides the technical and critical skills needed to perform accounting functions and processes, including the acquisition, analysis and effective communication of financial information utilized in management decision making. Following graduation from this program, students will be prepared to enter such fields as general ledger accounting, managerial accounting and tax preparation. Entry-level positions may be found in the manufacturing, retail and service industries as well as the government sector. Interpret and apply generally accepted accounting principles (GAAP) to analyze, record, and report financial information. Develop accounting reports for internal and external users. Analyze and interpret financial information to assist users in the management decision-making process. Select and utilize appropriate technology to complete accounting functions. Differentiate between ethical and unethical decisions. Accounting - A.A.S Degree Plan ACCT130 Income Tax Accounting 3 ACCT137 Payroll Records and Procedures 3 ACCT205 Accounting Principles II 3 ACCT210 Computerized Accounting Systems 3 ACCT220 Financial Analysis 3 ACCT230 Cost Accounting

2 Business - A.A.S In this program, students develop the business skills, critical thinking skills, human relations skills and information technology skills that are required of employees in the 21st Century. Courses in this degree program provide students with a broad background in business communications, sales and marketing, accounting, business law, management principles and information technology. Graduates of the program may apply their training to any one of several career opportunities including management trainee, service or sales representative, supervisor or department manager in a variety of business fields. Individuals desiring general business or selfemployment in small business enterprises will find that this well rounded program meets their needs. Explain the role of business in a global environment. Recognize management and leadership skills. Demonstrate knowledge of numeric measurements within the business environment to make informed decisions. Select and apply current technology skills to specific business applications such as social media and cloud technology. Identify and apply the basic functions of management such as staffing, planning organizing, controlling and leading to the decision - making process. Formulate ethical decision-making skills that can be applied in the workplace. Business - A.A.S Degree Plan ACCT205 Accounting Principles II 3 BUSS110 Marketing Principles 3 BUSS120 Sales & Service Principles 3 BUSS213 Business Law & Ethics 3 BUSS215 Management Principles 3 BUSS230 Introduction to Project Management

3 Digital Marketing - A.A.S Digital marketing applies digital technologies to marketing techniques.in addition to learning fundamental business and marketing concepts, students will engage with current technologies to promote brands, increase sales, and interact with customers. This program prepares students to assess advertising effectiveness and formulate digital strategies to create targeted digital marketing campaigns. Students learn to use a combination of various digital marketing methods, including , mobile, and internet marketing strategies. Additionally, students practice employing social media to attract consumers and encourage brand growth through the creation of brand ambassadors. Furthermore, students learn to analyze web data to optimize website utilization. Credits from the Digital Marketing AAS program articulate into the Digital Marketing Bachelor of Business Administration degree. Graduates of this degree plan will achieve the following program and institutional outcomes: Design and implement effective digital marketing campaigns. Use digital marketing strategies to enhance brand visibility and accessibility and gain website traffic. Create consumer loyalty by engaging with customers through various digital marketing pathways. Analyze consumer digital behavior and marketing campaign results to increase sales. Digital Marketing - A.A.S Degree Plan BUSS110 Marketing Principles 3 MARK100 Introduction to Digital Marketing 3 MARK110 Content & Social Media Marketing 3 MARK120 Web Analytics & Reporting 3 MARK210 Search Engine Marketing & Optimization 3 MARK220 Mobile & Marketing 3 MARK230 Pay Per Click & Display Advertising 3 MARK240 Conversion Rate Optimization 3 39 SOSC118 Ethics in Social & Digital Communities 3 21

4 General Management - B.B.A. Graduates of the Bachelor of Business Administration program will be prepared with the knowledge and skills to apply business acumen within related industries. Courses in this general management program provide students with an understanding and skillset required in this high-tech global economy. Graduates will be able to apply the problem solving, strategic planning, communication, interpersonal, and technology application skills needed to analyze operational demands and creatively resolve contemporary business problems. Instruction includes active learning techniques, practical application of research methods, creation of team projects multimedia presentations and internship opportunities. As result, graduates will be prepared to overcome management and leadership challenges within the workplace. Apply contemporary knowledge and skills in the evolving business marketplace. Analyze management processes as well as the role businesses play in a high tech global economy Evaluate ethical and multicultural issues within a diverse workplace environment. Examine humankind's business accomplishments in international and domestic markets. General Management - B.B.A. Degree Plan ACCT205 Accounting Principles II 3 BUSS110 Marketing Principles 3 BUSS120 Sales & Service Principles 3 BUSS213 Business Law & Ethics 3 BUSS215 Management Principles 3 BUSS230 Introduction to Project Management 3 BUSS320 Marketing Management 3 BUSS325 Global Management 3 BUSS340 Operations Management 3 BUSS380 Project Scheduling and Cost Management 3 BUSS410 Performance Management 3 BUSS420 Project Management 3 BUSS450 Strategic Management 3 ECON325 Microeconomics 3 PROF450 Career Development IV 3 PSYC310 Organizational Psychology 3 72 ENGL302 Advanced Research, Writing, and Presenting 3

5 MATH309 Statistics 3 PHIL310 Logic and Reasoning 3 SOSC310 Interpersonal Relations and Group Dynamics 3 30 Open Electives 18 Total Credit Hours Required for Graduation 120

6 Health Services - A.A.S The Associate of Applied Science degree in Health Services Administration program offers students a career education appropriate for an entry-level position in health services field. The degree program will provide skills and experiences necessary for students to enter the workforce or pursue a baccalaureate degree in Health Services Administration at Bryant & Stratton College. Demonstrate an understanding of patient/client/customer service needs within the continuum of health and human services environments. Demonstrate ethical and legal communication techniques specific to the health and human services environments. Use current technology from clinical, financial, and operational systems to support decision-making processes. Function as a team member to support the goals and objectives of an integrated health care system. Analyze and apply contemporary knowledge and skill sets to perform diverse administrative responsibilities in health and human services environments. Health Services - A.A.S Degree Plan BUSS215 Management Principles 3 HCAS123 Healthcare Terminology 3 HTHS110 Introduction to Health & Human Services Organizations 3 HTHS121 Healthcare Information Systems 3 HTHS230 Funding Health & Human Services Organizations 3 HURS205 Organizational Behavior and Leadership 3 36 PHIL222 Ethics in Health & Human Services 3 24