Intelligent Business Communication

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Aldous Morris
5 years ago
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1 Intelligent Business Communication

2 All products are conversations 2

3 What started with the Cluetrain Manifesto in 2000 has led to a new paradigm superseding the Information Age: All products are conversations 2

4 What started with the Cluetrain Manifesto in 2000 has led to a new paradigm superseding the Information Age: The Age of the Customer In which corporations that control the flow of information do not dominate, but those able to best engage their customers. All products are conversations 2

5 All products are conversations 3

6 Let s have a look at the range of customer experiences. All products are conversations 3

7 All products are conversations 4

8 Sales Literature POS Website App Social Advertising Price List Mail Reports Portal All products are conversations 4

9 Sales Literature POS Website App Social Advertising Price List Mail Reports Portal All products are conversations 5

10 Sales Literature POS External Information Website Analytics Location Profiles App Social Master Data Advertising Price List Mail Reports Portal Patterns All products are conversations 5

11 Sales Literature POS External Information Website Analytics Location Profiles App Social Master Data Advertising Price List Mail Reports Portal Patterns 6

12 Sales Literature POS External Information Website Analytics Location Profiles App Social Master Data Advertising Price List Mail Reports Portal Patterns But how to conduct this conversation? 6

13 POS Location Website Sales Literature External Information Mail Analytics Profiles Social Price List Advertising Portal Master Data Patterns Reports App But how to conduct this conversation? 7

14 Context Customer Experience But how to conduct this conversation? 8

15 Context Customer Experience But how to conduct this conversation? 8

16 Context Customer Experience But how to conduct this conversation? 9

17 Context Customer Experience Maximize the overlap! 9

18 Smart Business 10

19 Smart Business Intelligent customer relationships enable companies to build up customer interactions. 10

20 Smart Business Intelligent customer relationships enable companies to build up customer interactions. Data driven insight enables real customer knowledge 10

21 Smart Business Intelligent customer relationships enable companies to build up customer interactions. Data driven insight enables real customer knowledge Business Software ERP 10

22 Smart Business Intelligent customer relationships enable companies to build up customer interactions. Data driven insight enables real customer knowledge Business Software Customer Relations Software ERP CRM 10

23 Smart Business Intelligent customer relationships enable companies to build up customer interactions. Data driven insight enables real customer knowledge Business Software Customer Relations Software ERP CUSTOMER CRM censhare Communications Software 10

24 The solution landscape Mail Cloud Based Social Media Management POS MDM Web Analytics Collaboration Tool CRM System Patterns Call Center DAM Solution Analytic Tool MRM System Personalization Web Content Management ERP System Editorial System Website Positive User Experience Portal Mobile App Solution Print SDK 11

25 The solution landscape Mail Cloud Based POS Web Analytics ERP Website CRM CUSTOMER Call Center Patterns Positive User Experience Portal Personalization Mobile censhare Print SDK 11

26 The solution landscape Cloud Based Mail POS Web Analytics ERP CRM Website Patterns CUSTOMER Call Center Positive User Experience Portal Personalization censhare Mobile Print SDK 12

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30 Manage Digital Asset Management Produkt Information Management Information Management Content Management Marketing Resource Management Business Process Management Collaboration 14