Business Analysis and Product Ownership: One Goal, Two Views

Transcription

1 Business Analysis and Product Ownership: One Goal, Two Views Albany Business Analysis Development Day June 16, 2017 Susan Burk Top Five to Seven, LLC

2 Agenda Goals and roles and views BABOK V3 Knowledge Areas A Possible Product Life Cycle BABOK KAs and Product Life Cycle In Development State of Product Life Cycle and Agile Agile and Change Role of Product Owner Resource Impact of Agile on Roles of Product Owner and Business Analyst Role vs. View Options for a Business Analyst in a Company Which Has Opted to BE Agile Business Analyst as Product Owner? Product Owner and Agile Teams Possible Career Model What About You? A Start At Further Reading 6/17/ Top Five To Seven, LLC

3 Goals and Roles and Views From dictionary.com Goal - the result or achievement toward which effort is directed Role - proper or customary function; in sociology, the rights, obligations, and expected behavior patterns associated with a particular social status, e.g. business analyst or product owner (Reminder: Any role can be filled by one or more individuals; any individual can fill one or more roles) View - a particular manner of looking at something, e.g., business analysis or product ownership 6/17/ Top Five To Seven, LLC

4 BABOK V3 Knowledge Areas Business Analysis Planning and Monitoring Elicitation and Collaboration Requirements Life Cycle Management Strategy Analysis Requirements Analysis and Design Definition Solution Evaluation 6/17/ Top Five To Seven, LLC

5 Fix or enhance creates a proposal which goes through the same life cycle, and results in a new version of the product. A Possible Product Life Cycle conceived Proposed Go In Development Release to production Introduced Warranty period complete Operationalized Withdraw Reject Cancel No longer produced or supported Withdrawn Rejected Canceled Retired 6/17/ Top Five To Seven, LLC 5

6 Fix or enhance creates a proposal which goes through the same life cycle, and results in a new version of the product. KAs and Product Life Cycle - 1 conceived Proposed Go In Development Release to production Introduced Warranty period complete Operationalized Withdraw Reject Cancel No longer produced or supported Withdrawn Rejected Canceled Retired Strategy analysis 6/17/ Top Five To Seven, LLC 6

7 Fix or enhance creates a proposal which goes through the same life cycle, and results in a new version of the product. KAs and Product Life Cycle - 2 conceived Proposed Go In Development Release to production Introduced Warranty period complete Operationalized Withdraw Reject Cancel No longer produced or supported Withdrawn Rejected Canceled Retired 6/17/ Top Five To Seven, LLC 7

8 Unprioritized Scope A1 A2 A3 B1 B2 C1 C2 C3 C4 D1 E2 E3 Agile and the In Development state of Product Life Cycle Not shown entire prioritized backlog (remainder of backlog is prioritized but not Ready ) Ready portion of the Product Backlog A3 B1 A2 E2 A1 C1 D1 TESTED, DELIVERED VALUE A3 B1 A2 E2 A1 C1 D1 TIME 6/17/ Top Five To Seven, LLC 8

9 Agile and Change Architecture and/or Product Volatility Product development over time 6/17/ Top Five To Seven, LLC 9

10 Role of Product Owner What came to mind when we thought about the role of a product owner 6/17/ Top Five To Seven, LLC 10

11 Role of Product Owner: A Sample of what s out there? - 1 The top 5 (most frequently mentioned): LEADER Direct leadership rather than leadership through influence DECISION-MAKER for the Product Set priorities BALANCE PERSPECTIVES RECONCILE DIFFERENCES BUSINESS SME Identify and refine user stories and acceptance criteria Define metrics to measure achievement of outcomes and 6/17/ Top Five To Seven, LLC 11

12 Role of Product Owner: A Sample of what s out there? - 2 Conflicting recommendations? Strategic vs Tactical vs. Strategic and Tactical Full-time availability for one project vs. not more than two projects vs. access by proxy (usually the BA ) Also mentioned Identify, Refine, and Communicate Product Knowledge Liaison between Business and Technology Understand Dependencies Manage Backlog 6/17/ Top Five To Seven, LLC 12

13 Resource Impact of Agile on Roles of Product Owner and Business Analyst - 1 6/17/ Top Five To Seven, LLC 13

14 Resource Impact of Agile on Roles of Product Owner and Business Analyst - 2 Team responsibility to analyze Team responsibility to commit to deliver, but Product Ownership is always the responsibility of the Product Owner 6/17/ Top Five To Seven, LLC 14

15 Resource Impact of Agile on Roles of Product Owner and Business Analyst - 3 6/17/ Top Five To Seven, LLC 15

16 Role vs. View 1a Which product owner skills or responsibilities are solely for product ownership? 6/17/ Top Five To Seven, LLC 16

17 Role vs. View 1b Which product owner skills or responsibilities require business analysis? 6/17/ Top Five To Seven, LLC 17

18 Role vs. View - 2 If you could offer 5 business analysis techniques to support product ownership, which ones would they be? 6/17/ Top Five To Seven, LLC 18

19 Role vs. View - 3 If Sue could offer 5 business analysis skills or techniques to support product ownership, which ones would they be? Facilitation of backlog identification and refinement Visual modeling to support backlog identification and refinement Identification and definition of data, rules and quality attributes Consistency/Dependency Checking Determine how to measure outcomes 6/17/ Top Five To Seven, LLC 19

20 Options for a business analyst in a company that has opted to BE Agile 6/17/ Top Five To Seven, LLC 20

21 One option: Be cross-functional team member Track/ Monitor Testing Analysis Dev 6/17/ Top Five To Seven, LLC 21

22 Another option: Be a Generalizing Specialist * Analysis Track/ Monitor Dev Analysis Analysis Testing * 6/17/ Top Five To Seven, LLC 22

23 Yet another option Product Owner Analysis 6/17/ Top Five To Seven, LLC 23

24 And yet, one more option Product Owner 6/17/ Top Five To Seven, LLC 24

25 Business Analyst as Product Owner? Business Analyst and Product Owner are Roles Business Analysis and Product Ownership are Views Someone with expertise in business analysis can Support Product Owners by using Business Analysis knowledge and techniques Transition to the Product Owner role provided that person is willing and able to support the product ownership view. Transition to the Product Owner role and lead the team in business analysis, provided that person can concurrently support both views. 6/17/ Top Five To Seven, LLC 25

26 Product Owner and Agile Teams Product Owner Product Owner BEST NEXT-BEST 6/17/ Top Five To Seven, LLC 26

27 Another Option for Product Ownership + Business Analysis in an Agile Environment 6/17/ Top Five To Seven, LLC 27

28 Possible Career Model in an Agile Environment Strong Analysis Skills Focus on Business Analysis Light Business and Leadership Perspective Pool of Role Generalists (i.e. folks willing to play multiple roles as part of learning, but NOT Product Owner Role) Business Analysis + Product Ownership Strong Business and Leadership Perspective Focus on Product Ownership Light Analysis Skills 6/17/ Top Five To Seven, LLC 28

29 Possible Career Model in an Agile Environment Strong Analysis Skills Focus on Business Analysis Light Business and Leadership Perspective Pool of Role Generalists (i.e. folks willing to play multiple roles as part of learning, but NOT Product Owner Role) Business Analysis + Product Ownership Strong Business and Leadership Perspective Focus on Product Ownership Light Analysis Skills 6/17/ Top Five To Seven, LLC 29

30 What about you? Consider your analysis skills (lightstrong) Consider your business expertise (lightstrong) Consider your ability to make business decisions Consider your ability to be a direct leader Consider your interest in analysis Consider your interest in being the leader and decision-maker Consider the volatility of your organization Consider your own preferences for how to move in your career 6/17/ Top Five To Seven, LLC 30

31 BE Agile in your career decisions!! Ready portion of your career or life - - Backlog TESTED, DELIVERED VALUE TIME 6/17/ Top Five To Seven, LLC 31

32 A start at further reading Agile Product Ownership in a Nutshell Hendrik Kniberg -- This video is worth 15 minutes of your time and 6/17/ Top Five To Seven, LLC 32