The Richmond Municipal ID Debit Card Program

Transcription

1 The Richmond Municipal ID Debit Card Program Sample Card February 7, 2012 Presentation by

2 The 4 Sections 1. The Company 2. The Card 3. Customer Experience 4. Implementation

3 The Company A Sustainable Social Enterprise is a socially responsible for-profit company committed to the development of affordable, secure, and accessible financial services to individuals excluded from the banking system.

4 The Company Our History 1 UCLA NAID Center Research 2 A pre-paid mobile debit card company is born 3 The Transfercel Card 4 The City of LA Summer Youth Employment Card 5 The Oakland Municipal ID Debit Card 6 LA Mayor Advisory Committee on Muni ID Card

5 About the Card: The Card Muni ID Debit Personalized with cardholder s name, DOB, address Master Card, Visa, or Discover Branded (debit card activation optional) Reloadable (cash, direct deposit/ach, money transfer) Account management via mobile and web Cash ATMS Purchases and cash-back at millions of retail locations Purchases on-line Send Money to other cards in the US & abroad Cost $10-$15 Renewable every 2 years

6 Security Features

7 The Card Privacy Matters The Right To Financial Privacy Act Cardholder information is maintained by bank and stored in bank s database Eliminates risk of personal info divulgence via public records request Police Department may be granted access to cardholder PROFILE database in order to authenticate card. FINANCIAL INFO WILL NOT BE VISIBLE.

8 The Flow ID/ DEBIT CARD PROGRAM PROCESS FLOW Customer Experience The Flow Customer Start Brings required documentation to City ID Center Receives card in mail Calls Customer Service number (IVR) to activate City ID Center (SFM Staff) No Documentation requirements fulfilled? Yes Inputs customer s personal info into card registration website & uploads face photo Collects Fees from Cardholder Card Manufacturer CNB IVR Receives card applicant info (request for new card account) and transmits to card manufacturer Receives order for new card account Produces Card Mails card to Card Applicant s home address Goes through secure activation process End

9 Customer Experience Support Customer Care Center Toll-Free Customer Care Center Live Customer Service Representatives 24-hour Automated Phone System Website Free On-line account management Pre-registration Mobile Phone Check balance & Transaction History Transfer Money

10 Customer Experience Protection FDIC Insured Funds in each Cardholder Account insured up to $250,000 Zero Sum Liability Cardholder is not responsible for fraudulent charges on account

11 Implementation Phase 1 City Work Group 2 Card Design 3 City Services Integration 4 City ID Center 5 Promo Campaign 6 Launch Event

12 Implementation 1. City Work Group Should consist of City officials & staff Meets Regularly with SF Global to coordinate Card Design City Services Integration Promo Campaign Launch Event Program Evaluation

13 Implementation 2. Card Design Collaborative Effort Work In Progress

14 Implementation 3. City Services Integration? Library Payroll/ Direct Deposit Access to Facilities & Services School ID Discounts

15 Implementation 4. City ID Center Set-up Location: City Hall? Community Organization? Hire & Train Staff Full-Time SF Global employees Background Checks Controlled Access to Card Registration Site

16 Implementation 5. Promo Campaign Approved by City City Promotes Program via Available Avenues Website Publications Media/Press Release Events Physical Spaces Other Campaigns

17 Implementation 6. Launch Event Ribbon-Cutting Ceremony City Officials Community Organizations Local Business Leaders Media

18 Community Outreach Scope of Service Components Financial Literacy Education & Campaign Card Security Staffing Financial Structure Customer Service Liability & Insurance Training Police Access Intake Centers Fees City Service Integration