NEXT GEN ANALYTICS-AS-A-SERVICE PROGRAM TO DELIVER VALUE

Transcription

1 NEXT GEN ANALYTICS-AS-A-SERVICE PROGRAM TO DELIVER VALUE

2 LEVERAGE ANALYTICS THE RIGHT WAY

3 Introduction Innovations like Mobility, Cloud Computing, Social Networks and Big Data have changed the way businesses are being run. Data is quickly being regarded as a new and natural resource which many of the top business are looking to leverage upon to achieve competitive advantage. After all, it has been seen that highly data driven companies are three times more likely to report significant improvements in making big decisions, which sets the case for the importance for businesses to use analytics to leverage their data. Are CSPs Seizing the Opportunity? It is no secret that telecom operators have access to a wealth of data, especially with the increasing penetration of smartphones and growth in mobile internet, coupled with the steady growth in the number of users. Today, for CSPs, the volume of data required to be dealt with is enormous, and being able to store and access such volumes of data is only part of the problem for them. Telecom Operators have understood the importance of having a Data strategy and have made efforts towards harnessing and leveraging the data available to them. However, industry reports indicate that Telecom Operators have still not leveraged analytics to its full potential. *As per industry Reports 60% 8/10 70% Organizations not very confident in insights Telcos failed to see value in analytics investment Excutives still lack relevant data for decision making This gap can be attributed to the fact that while CSPs have analytics solutions in place, they have faced multiple roadblocks in their journey towards fully deriving the potential benefits of analytics. Challenges Faced by Telcos in Advanced HIGH INVESTMENT REQUIREMENTS POOR ROI MULTIPLE AND COMPLEX DASHBOARDS LONG DEPLOYMENT CYCLES DATA QUALITY AND ACCURACY ISSUES LACK OF ACCURATE DATA NO SINGLE SOURCE OF TRUTH SHORTAGE OF DATA SCIENTISTS OR TOOLS TO SCALE TO TELECOM DATA LACK OF AGILITY INABILITY TO QUICKLY EXPAND COVERAGE TO NEWER AREAS

4 The Subex Approach ROC Insights Based on Subex s two decades of B/OSS expertise, telecom domain and telecom analytics experience, ROC Insights is a next generation -as-a-service solution which provides CSPs with a unique approach to solving the problem with data growth. ROC Insights allows CSPs to increase revenue streams, improve customer experience, understand product performances and mitigate risks by generating relevant insights quickly, in a democratized format which can be understood across various levels of the organisations from the CEO to the shop floor. This allows for more effective and faster decision-making across the board. ROC Insights does this by ensuring three main aspects of the analytics approach: INDUSTRY LEADING DELIVERY TIMELINES Insights in less than 8 Weeks BETTER CONSUMPTION OF INSIGHTS Better Consumability of insights via Storyboards NO CAPEX INVESTMENTS Zero license fees: Opex Model- Pay as you go! Sample Storyboards

5 How do we do it? Through ROC Insights, Subex is able to bring about a change in a CSPs analytical approach and deliver faster, better insights at a very low cost. This is how Subex is able to do so: Solution built to scale to Telecom Data Subex proprietary IP- ROC Insights-aligned to CSP needs Profiler Adept to Domain singles from data Data Scientists with Domain Knowledge Bottom-Up Approach for better accuracy Open Source Availability on Hadoop Focused Areas of Coverage REVENUE CUSTOMER PRODUCT RISK Coverage of offerings across -as-a-service * Partner Intelligence Contract Cell-Site Call center Sentiment Revenue Anomaly Experience Management Campaign Intelligence Churn Acquisition Product Dispute Prediction Bad Debt Bill Shock Product Performance Product Optimization Risk

6 Subex Unique Delivery Model <8 WEEKS SCOPE AND COMMERCIAL CLOSURE Incubation period Complete Roll-out WORKSHOP COMMENCEMENT INTERIM ROLL-OUT SCOPE EXPANSION FIRST SET OF STORYBOARD Considering an analytics approach cannot be a 'one size fits all' model. Hence Subex takes a unique try & buy delivery model to ensure that CSPs derive the best of the analytics engagement. This helps CSPs by providing them with a fail fast approach to analytics before the start of the engagement. It also allows to quickly single out the right data sources to be used in the program to deliver relevant insights. By adopting this approach, Subex provides customers with the confidence to get the analytics approach right post deployment, and to even deliver value quickly to generate ROI during the incubation period Business Benefits Unparalleled delivery timelines 8 weeks to rollout the first set of insights No CAPEX investment analytics program Pay-as-you-go OPEX model Native Hadoop technology with limited hardware footprint Assure faster decisions by means of curated, contextual and consumable storyboards Agility to expand coverage to newer areas while securing existing ones Ability to integrate with existing BI & dashboard solutions Make the most of earlier investments Why Subex? 90+ Countries Processing 20M 50B Records years 25+ years Presence in multiple geographies Varying data sets crunched per day Partnering with Telcos globally Leveraging in Assurance Portfolio Experience in Telecom Space

7 CHALLENGES FACED BY TELCOS IN ADVANCED ANALYTICS HOW ARE TELCOS LEVERAGING ANALYTICS 60% Organizations are not very confident in their insights 8/10 Telcos have failed to see value in their analytics investment 70% Executives still lack relevant data for decision making 4/5 LEVERAGE High Investment Requirements Multiple and Complex Dashboards Poor ROI Long Deployment Cycles ANALYTICS THE RIGHT WAY Data Quality and Accuracy Issues Lack of Accurate Data Marketing Leaders are not prepared with Big Data Lack of Agility Shortage of Data Scientists or Tools to Scale to Telecom Data Inability to Quickly Expand Coverage to Newer Areas No Single Source of Truth 3 EASY STEPS TO GET ANALYTICS RIGHT 8 Less than INDUSTRY LEADING DELIVERY TIMELINES WEEKS Contextual and Actionable Storyboards BETTER CONSUMPTION OF INSIGHTS 0 NO CAPEX INVESTMENTS CAPEX Partner Intelligence Contract Cell-Site Call center Sentiment CUSTOMER Anomaly PRODUCT Works on existing Hadoop infrastructure and data lakes Zero license fees: Pure OPEX model SOLUTIONS OFFERED AREAS OF EXPERTISE REVENUE Get Insights in weeks instead of several months RISK Dispute Prediction Experience Management Bad Debt Campaign Intelligence Bill Shock Churn Product Performance Subex Limited. All Rights Reserved. Acquisition Product Optimization

8 About Subex Subex Ltd. is a leading telecom analytics solutions provider, enabling a digital future for global telcos. Founded in 1992, Subex has spent over 25 years in enabling 3/4th of the largest 50 CSPs globally achieve competitive advantage. By leveraging data which is gathered across networks, customers, and systems coupled with its domain knowledge and the capabilities of its core solutions, Subex helps CSPs to drive new business models, enhance customer experience and optimise enterprises. Subex leverages its award-winning analytics solutions in areas such as Revenue Assurance, Fraud Management, Asset Assurance and Partner Management, and complements them through its newer solutions such as IoT Security. Subex also offers scalable Managed Services and Business Consulting services. Subex has more than 300 installations across 90+ countries. Pipeline Innovation Award 2017 for Innovation in Managed Services and Security & Assurance category Global Telecoms Business Innovation Award 2017,2016, 2015, 2014, 2012, 2011 Awarded Global Carriers Awards 2015 Winner of Telecoms Award 'Advances in B/OSS' category Awarded Best Global Product/Services Received Global Market Share Leaderin Financial Assurance Award 2012 BSS&OSS Latin America Best Fraud Prevention Project Award 2016 Subex Limited Subex, Inc Subex (UK) Ltd RMZ Ecoworld, Devarabisanahalli, Outer Ring Road, Bangalore India Airport Way, Bldg. 1, Ste. 390, Broomfield, CO st Floor, Rama 17 St Ann s Road, Harrow, Middlesex, HA1 1JU Tel: Fax: Tel : Fax : Tel: Fax: For more information write to info@subex.com Subex (Asia Pacific) Pte. Limited 175A, Bencoolen Street, #08-03 Burlington Square, Singapore Tel: Fax: Regional offices: Dubai Ipswich Subex Limited All rights reserved. Although every endeavour has been made to ensure that the information contained within this document is up to date and accurate, Subex Limited cannot be held responsible for any inaccuracy or error in the information contained within this document