M A I N S T R E E T B A R T O W

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1 MAIN STREET BARTOW d e s i g n g u i d e l i n e f r a m e w o r k O c t o b e r 0 0

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3 Table of Contents Process, provides an introduction and overview of the process used to develop the design framework for the Study Area. Issues and Opportunities, a series of photos were taken during a public walking tour of the study area that identified issues. This section also includes potential solutions that were discussed during the walking tour. This section is not intended to create guidelines, the intent is to document the discussions and potential solutions to explore Visualizations, before and after photo s that further explore design considerations to apply throughout the downtown area. This section also illustrates a variety of design options. Design Framework, sketches and images to consider as the regulating framework for the first step to adopting design guidelines. Design Guideline Framework 3

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5 Acknowledgements Special thanks and acknowledgements go to many for the creation of the Design Guideline Framework. Without their devotion, time and talents, the design framework would not have been created. Main Street Board Steve Githens, President Bobby Wallace, Vice President Sue Hanson, Treasurer Richard Dreyer, Secretary David Brewer Susan Brewer Jennifer Daniels James Duane Maura Galbraith Karen Guffey Lindsey Stasiak Linda Weldon Design Committee Susan Brewer, Committee Chair Karen Guffey, Committee Co-Chair Patricia Crisman Mikel Dorminy Jim Duane Mary Jordan Helen Sears Lindsey Stasiak Kathryn Stilley Robert Wiegers AECOM Consultants Tara Salmieri, AICP Project Manager Fabian De La Espriella, Urban Designer Leah Chambers, Urban Designer Design Guideline Framework 5

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7 PROCESS

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9 Introduction Main Street Bartow, Inc. hired the consulting firm of Glatting Jackson/ AECOM, included various departments and staff with the City of Bartow, and appointed a Main Street Bartow Design Committee to oversee the development of a design framework for Main Street Bartow, Inc. This collaborative team was charged to create a framework for design within the city s downtown. Four public workshops including a walking tour of the area were conducted to better understand the issues that needed to be addressed. Photos captured the issues and concerns of the participants and have been used as the guide in developing the Design Framework. It is the intent of this framework to identify issues, potential solutions, provide visualizations that illustrate before and after photos and to include the basic framework to be considered for adoption to implement design guidelines by the City of Bartow. The Design Guideline Framework is organized in the following sections: Process, provides an introduction and overview of the process used to develop the design framework. Issues and Opportunities, a series of photos that were taken during a public walking tour of the area that identify issues and potential solutions. Visualizations, before and after photos that further explore design considerations to apply throughout the downtown area. Design Framework, sketches and images to consider as the regulating framework for the first step to adopting design guidelines. Design Guideline Framework 9

10 Bartow Main Street Design Framework Purpose The purpose of this framework was to help Main Street Bartow, Inc create a design guideline framework for the Downtown portion of the city s Community Redevelopment Area. The map above provides the context and boundary for the Bartow Main Street s Design Framework. 0 Bartow Main Street

11 Character of the Area Bartow s downtown area is enriched with historic buildings, new streetscape, civic places, successful businesses and opportunities to enhance the existing fabric of the area. The buildings of Bartow represent a significant history of cultural resources for the community. The historic district area includes a variety of architectural styles worth noting: Frame Vernacular, Bungalows, Colonial Revival, Mediterranean, and Shotgun are predominate styles in the residential areas while Neoclassical and Masonry Vernacular are the most predominant buildings for non-residential buildings. Additional information on the history, architecture and review process is provided in the Bartow Historic District Guidelines. The design framework will concentrate on the form of development and relies on the architectural elements by styles that are identified in the Historic Guidelines. The surrounding context includes a variety of single family residences, duplexes, townhomes, garden apartments and a variety of nonresidential buildings and uses threaded beyond the main street area of Bartow. Design Guideline Framework

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13 ISSUES

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15 Issues and Observations On Thursday August 3th, 009 the consultant team conducted a walking tour/inventory around the downtown and invited any interested person to attend. The purpose of the walking tour was to help gather input on the design challenges and issues of concern from the participants within the study area and discuss potential solutions. The main categories identified were:. Use. Site Design 3. Design Elements Each category identifies the concern and solution by representative photos to better articulate the concerns and issues raised by participants. This walking tour created the foundation for the design framework. Design Guideline Framework 5

16 Use & Zoning Issues/Concerns Mixed Use: Residential uses are not allowed on second stories of commercial buildings downtown unless a special exception is filed. Solution A mix of uses should be permitted within downtown as a right vs. special exception. 6 Bartow Main Street

17 Site Design Sidewalks Issues/Concern Sidewalks: Sidewalk treatments are not continuous or consistent in the entire downtown. Solution Sidewalk should be recognized to have three zones: Furnishing Zone: location for trees, street furniture, and sandwich board signs. 3 Pedestrian Zone: the walking area that is free from obstructions. 4 Shy Zone: the area next to a building. 3 4 Design Guideline Framework 7

18 Site Design Service Areas Issues/Concerns Visible dumpsters, mechanical equipment or other service areas are not enclosed and are located near residential areas. This is an issue for existing dumpsters, new development is required to enclose dumpsters. Solution Existing trash/service areas can be required to be enclosed or integrated into a building by adopting a date that existing services areas be enclosed. 8 Bartow Main Street

19 Site Design Setbacks and Building Frontage Issues/Concern The City s setback, within the Bartow Downtown Area, is a minimum of 5 feet from the property line to the front of the building. The requirement of this type of setback in the downtown conflicts with creating a walkable environment. Varying Setbacks are not consistent with the historic building placement. Breaking the setback changes the feel of the street and neighborhood pattern. Solution The minimum setback should be zero feet from the property line and no farther than fifteen feet to create an urban edge. Establishing a building frontage will also implement a walkable environment. Along main street, the minimum building frontage should be 80 percent, unless access is required for vehicular entry. In the event of this requirement, the frontage may be reduced to meet the access standards. Design Guideline Framework 9

20 Site Design Signage Issues/Concerns 3 Placement: Sandwich boards are located in the pedestrian zone of the sidewalk and the style of the boards is not consistent with the character of the downtown. Temporary signage: Materials such as corrugate plastic, foam, and other nondurable materials are being used for signage. Signage type: Ground signs are not consistent with the pedestrian environment of the downtown. Solution Placement: Provide appropriate placement of sidewalk signs/sandwich boards within the sidewalk areas. Create design parameters for sandwich boards. Temporary signage: Identify the range of appropriate materials, location and type permitted in the area. Signage type: Consider requiring existing signs to come into compliance with the city s updated sign ordinance. 3 0 Bartow Main Street

21 Site Design Landscape Issues/Concerns Lack of color and landscape along some of the store fronts. Solution Provide urban landscape alternatives with container gardens that utilize more than one color. Design Guideline Framework

22 Design Elements - Architecture Issues/Concern Architecture-Materials: Redevelopment of historic buildings is an important component of downtown revitalization and should be conducted in a manner that respects the historic integrity and character of the city. Solution Provide mass and scale for buildings appropriate for the style provided. Reinforce the Historic Architecture Review Board and recognize the historic design guidelines that have been developed and are in place for contributing structures within the City of Bartow. Provide additional standards for buildings that are not contributing structures that are located in the Downtown Area. Bartow Main Street

23 Design Elements - Transparency Issues/Concerns Tinted glass is inappropriately being used in buildings downtown. Some buildings do not have an adequate amount of windows. Solution Buildings must provide a range of windows and should be transparent. Design Guideline Framework 3

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25 VISUALIZATIONS

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27 Visualizations This section highlights, through the development of photo visualizations, elements that had been identified in the previous photo inventory section which cataloged the issues of the Downtown. The before images were selected to best represent the design criteria that should be considered for the entirety of the Downtown Area and are not meant to be applied literally to just a few of the representative areas. This series of photo visualizations were presented at two public meetings. Overall, the attendees were in favor of each design consideration. The before image identifies issues and/or concerns with the development of the land, building, and/or landscaping. The after picture illustrates the potential application of a variety of site design categories as identified in the Issues and Opportunities section. Design Guideline Framework 7

28 Issues/Concerns 3 Windows have been boarded up. Second story residential uses are only permitted by special exception. Lack of variation of color and materials in the building. Solution Buildings should include appropriately placed windows and are transparent. Awnings and Signage are designed to integrate and complement the building. Change in material, texture and/or color on a building allows for a more pedestrian friendly environment. Permit second story residential without requiring a special exception. 8 Bartow Main Street

29 3 after before Design Guideline Framework 9

30 before after Building has continuousblank walls without windows. 4 Buildings should include appropriately placed windows and are transparent. Zoning requires the building to be setback 5 feet from the property line. 5 Primary entrance should be visible and directly accessible from the street. 3 Ground Mount Signage is permitted in the downtown. 6 Use of architectural elements add interest to the building. Attached signage provides enough advertisement in a downtown. 7 Build-to-line brings buildings closer to the street for an urban character. 30 Bartow Main Street

31 before after Landscape is very limited. 4 Adding additional ornamental plants adds vibrancy to the sidewalk. Signage is too big and the windows are not transparent. 5 Windows are transparent and have appropriate sized signage. 3 Offices uses located on the first floor on Main Street do not encourage an active Main Street. 6 Consider encouraging first floor retail uses (restaraunts, stores) on Main Street. Design Guideline Framework 3

32 before after Blank walls with no windows. 4 Buildings should include appropriate placed windows that are transparent. Zoning requires the building to be setback 5 feet from the property line. 5 Primary entrance should be visible and directly accessible from the street. 3 Ground Mount Signage is permitted in the downtown. 6 Use of architectural elements add interest to the building. Attached signage provides enough advertisement in a downtown. 7 Build-to-line brings buildings closer to the street for an urban character. 3 Bartow Main Street

33 before after 3 Bartow s Main Street has a few vacant parcels that can either integrate or isolate from the rest of the Main Street. The integration of maintaining a street presence (buildings are brought to the street) is one of the suggested recommendations for the area. 3 Requiring a building to occupy at least 90 percent of the street it is located on provides a street presence to the downtown. Change in material, texture and/or color on a building allows for a more pedestrian friendly environment. Permit second story residential without requiring a special exception. Design Guideline Framework 33

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35 DESIGN FRAMEWORK

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37 Design Framework Ordinance Adoption April 00, the first draft of the design framework was submitted to the Design Committee for review and comment. The relevant city departments reviewed the recommendations that had been discussed during the Deisgn Framework work effort. The Issues and Opportunities Section and the Visualizations that were created during the last few months of 009, identified potential solutions and recommendations for modifications to the city s current land development regulations. July 6th, 00 Ordinance no was adopted by the City of Bartow. Process The design framework identifies specific standards that should be considered for all non-residential buildings that are being altered, renovated or new construction. The design committee should adopt the design framework and provide the design standards that are included herein to the City of Bartow for consideration to adopt, amend specific criteria for the Study Area. Building Frontage Within the Downtown, the building frontage should be a minimum of 80 percent and the building setback a maximum of ten feet. Design Guideline Framework 37

38 Private Frontage The façade is set back from the front lot line per applicable street setback requirements, typically at or near the front lot line with the entrance at sidewalk grade. The façade may include an awning, shed roof, or gallery that covers the sidewalk and may extend into the right-of-way subject to the issuance of a right-of-way use permit. The facade has a substantial amount of glazing at the sidewalk level. Recessed entrances are acceptable. Principal Building F G E D FZ IZ ROW FRONTAGE ZONE (FZ) MIN MAX Building facade requirements: A - Distance between openings (ft) -- A B - Door recess (ft) -- 5 C - Ground floor transparency (percentage of windows required per street frontage) D - Height to bottom of window (ft) --.5 INTERFACE ZONE (IZ) Principal Building C B STREET (PRIMARY) Extended sidewalk from right-of-way edge to structure OPTIONAL ELEMENTS MIN MAX AWNING or GALLERY E - Setback from curb (ft) -- F - Depth (clear) (ft) *(Gallery min 8 ) 4 0 G - Height (clear) (ft) Bartow Main Street

39 Building Facade Buildings shall provide a foundation or base, typically from ground to bottom of the lower windowsills, with changes in volume or material as illustrated in the top right of the page. A clear visual division shall be maintained between the ground level floor and upper floors with either a cornice line or awning from ft. to 6 ft. above base floor elevation or grade, whichever applies to the proposed development. Building Features All buildings excluding single family detached homes shall utilize a variety of design features to provide visual relief along all elevations of the building as illustrated in the bottom right of this page. Incorporate change in material, massing, variation in roof lines to provide visual relief. The materials should be drawn from a common palette. Front entrances are required on street side of the building and should be open during business hours. 3 Buildings should incorporate changes in mass, surface or finish to give emphasis to front entrances. 3 4 Corner entrances on corner lots should be provided along key streets, especially on Main Street. 4 Design Guideline Framework 39

40 Frontage Walls Frontage walls. Up to one third of the required building street frontage may consist of arcades or frontage walls as illustrated top of page to the right. The wall shall be constructed of stone, brick or stucco. The material shall complement the primary building s architecture. The frontage wall shall be a minimum height of 8 inches with a maximum height of 4 inches and a minimum width of inches. Outdoor cafes can ve included in the front yard setback if enclosed by a frontage wall. Storefront Character Elements Commercial and mixed-use buildings shall express a storefront character as illustrated bottom right. Façades of all buildings facing streets, parks and plazas shall have windows covering a minimum of 40% and a maximum 80% of the surface area of the ground floor of each storefront s linear frontage. Windows must be 00% transparent Canopies and overhangs should extend at least 5 feet. 3 Minimum of 30 feet wide and 3 feet deep for building walls facing a street. 4 Windows should be constructed starting between 0- / feet above finished floor level Bartow Main Street

41 Sidewalk Area Sidewalks should be recognized to have three zones and adhere to the following requirements. 3 Shy zone, is a minimum of foot and should not have any unnecessary obstructions, and should be a free flowing area with the exception of any required utilities. Pedestrian Zone should be a minimum of 5 feet of clear walking area. Furnishing Zone, shall be a minimum of 3 feet and include hardscape elements (benches, chairs, street trees, planters) and allow for sandwich boards. Miscellaneous Items Additional items that are not design guidelines but should be discussed in future implementation efforts are: Recommendations for maintenance of buildings, pressure washing, window cleaning, and landscaping. - Have a general fund for flowering annuals to liven up the storefronts. - Continue to offer Façade grants as incentives. - Create a new business in downtown Bartow sandwich board for CRA. - Accessibility issues (ADA) for nd story in historic buildings. - Provide directional signage for side streets. Design Guideline Framework 4

42 Sandwich Board Signs Sandwich Board Signs: One () sign may be permitted within the furnishing zone of a public right of way or on private property provided the following requirements are met: not exceeding two () feet in width and three and one half (3 ½) feet in height -The sign is located in front of, and within twelve () feet of the main entrance to the establishment it advertises; -The sign must be free-standing and shall not be affixed, chained, anchored, or otherwise secured to the ground or to any pole, parking meter, tree, tree grate, fire hydrant, railing, or other structure; - The sign must be internally weighted so that it is stable and windproof; -The sign is placed within the furnishing zone only during the hours of the establishment s operation; -The design of the sign (which includes the color, lettering style, symbols and material) shall complement and be compatible with the design of the establishment s primary sign(s) 4 Bartow Main Street

43 Miscellaneous Items Additional items that are not design guidelines but should be discussed in future implementation efforts are: - Recommendations for maintenance of buildings, pressure washing, window cleaning, and landscaping. - Have a general fund for flowering annuals to liven up the storefronts. - Continue to offer Façade grants as incentives. - Create a new business in downtown Bartow sandwich board for CRA. - Accessibility issues (ADA) for nd story in historic buildings. - Provide directional signage for side streets. Example from Community Image, SIgnage, and Linkage Plan January, 004 Design Guideline Framework 43