CONCESSIONS CONSTRUCTION OUTREACH Concessions Standards DENVER INTERNATIONAL AIRPORT 31 JANUARY 2013

Transcription

1 CONCESSIONS CONSTRUCTION OUTREACH Concessions Standards DENVER INTERNATIONAL AIRPORT 31 JANUARY 2013

2 CONCESSIONS CONSTRUCTION OUTREACH Sense of place Storefronts Additional signage Demising wall and cap Lighting Digital media Retail guidelines Service guidelines Locations Storefront signage Design control zone Materials & finishes Security Base building conditions Food & beverage guidelines Design review process

3 SENSE OF PLACE Critical for DIA identity Diversity of storefront designs and brand identities Contemporary aesthetic All designs subject to review & approval by DIA & the Airport s Retail Architect.

4 LOCATIONS Center core and Subcore

5 LOCATIONS A&C. Center Core and Subcores West & East Subcore Center Core Subcore Subcore

6 LOCATIONS B. Center Core & Outboard & Inboard Subcores Center Core Outboard S ubcore Inboard S ubcore

7 STOREFRONTS Critical for identity Transparency: 70% minimum, open or glazed Entry heights: Center Core minimum 8 Subcore minimum 7-6 Entry widths: minimum 6 Storefront elements: 1 max projection beyond front

8 STOREFRONT Depict: Name, Logo or both SIGNAGE Center core Subcore Suspended Subcore Portal Sign Shelf or Direct Fascia mount letters Parallel Suspended sign or Direct Fascia mount letters Signage lighting to avoid glare, scallops, shadows

9 ADDITIONAL SIGNAGE Blade signs & Hours of Operation Perpendicular Blade signs Hours of operation 3 below ceiling 2-6 w x 1-3 h x 3 d - max 7-6 above floor to btm Material per tenant 5 aff to center line 6 w x 6 h x 1/4 acrylic

10 ADDITIONAL SIGNAGE Hours of Operation Store Name Hours of operation DIA space number Gen Mgr Phone no www. Flydenver Advertising or Promotional: within lease line 5.3 Text information outlined with sizes.

11 DESIGN CONTROL ZONE Entry Everything visible by the public and within the lease line is subject to review Clean, organized entry window Dynamic entry zone window

12 DESIGN CONTROL ZONE Display & Point of sale Everything visible by the public and within the lease line is subject to review Display Encourage: Built- in Well- lit Highly transparent Point of sale: Well maintained Free of clutter Queue space

13 DEMISING WALL AND CAPS Demising walls M ust extend to structure Demising caps Steel C Channel, Tenemec paint Briquet color, semi- gloss 4.5 x.25 tempered glass, white with opalex finish.

14 MATERIAL & FINISHES Durability Walls, Floors, Base Natural stone Metals/ SS Backlit glass/stone Porcelain tiles Hardwoods Resin panels

15 MATERIAL & FINISHES Ceiling systems & Sustainability Ceilings: Varied heights Deflection with suspension systems Sustainability: DIA encourages these strategies: Energy efficient lighting, occupancy sensors, Recycled materials, low VOC paints, etc.

16 LIGHTING Ambient & Directional Ambient: 30 fc in servery and circulation zones 50 fc in food preparation areas LED luminaires encouraged for longer life Directional: 100 fc acceptable, No glare Exhibit creativity LED sources encouraged

17 SECURITY Security enclosure systems Every tenant venue required Concealed when not in use Coiling or Rolling Security Grilles Sliding Security Doors Swinging Security doors

18 DIGITAL MEDIA Visual and Audio Video permitted behind 5ft entry zone Audio 60 db and below F/A and E mergency voice paging- connect to DIA Video displays are not permitted within the storefront entry zone

19 BASE BUILDING Columns & Windows CONDITIONS Columns: Base building columns in front of the storefront maybe used but are subject to guidelines and approval. Windows: Maintain views to exterior windows when possible May not attach to exterior window framing

20 RETAIL GUIDELINES Operational plans for Trash, Storage and Deliveries 13.0 Read carefully: Remember the 3 aisles

21 FOOD AND BEVERAGE Guidelines Clearances, Storefronts, Display, Menu B oards, Flooring, Trash, Storage and Deliveries 14.0 Read carefully: 3 aisles, low walls where serving alcohol Patio areas subject to review

22 SERVICE Queuing CONCESSIONAIRE Must be contained with the leased space GUIDELINES Submit queuing plans for review

23 DESIGN REVIEW PROCESS Submittal Package SUBMITTAL High quality Rendering Floor plan and RCP Material board

24 DESIGN REVIEW PROCESS Submittal Process SUBMITTAL Step 1 Step 2&3 Step 4-10 Initial DIA Retail Architect R eview Modify per comments estimated weeks to close out High quality rendering F loor plan and RCP M aterial board

25 DESIGN REVIEW PROCESS Submittal Checklist SUBMITTAL Boards: Plan, Renderings, Materials + Optional High quality rendering F loor plan and RCP M aterial board

26 Thank you QUESTIONS

27 CONCESSIONS CONSTRUCTION OUTREACH Concessions Standards DENVER INTERNATIONAL AIRPORT 31 JANUARY 2013