The professional magazine for structural engineering, building and road construction. Media Kit 2019

Transcription

1 The professional magazine for structural engineering, building and road construction Media Kit 2019

2 copies per issue Up front. At the market. All over Germany. Britta Brinkmeier Production editor Hendrik Stellmach Editor Rudi Grimm Editor in chief Phone Phone Phone Others talk. We act! We provide guidance and orientation to medium-sized construction businesses at the heart of europe. Our mission: feeling the industry s heartbeat. Our trademark: expertise. Publisher A large part of our readers receives the B_I baumagazin in a subscriptioncombination with either the B_I ausschreibungsblatt, a daily newspaper publishing public tender information or a subscription for B_I MEDIEN s tender web-database (B_I ausschreibungsdatenbank). A unique combination in Germany s specialized press. Benno Stahn Editor b.stahn@bi-medien.de Phone Lasse Lommel Editor l.lommel@bi-medien.de Phone Faluner Weg 33, Kiel POB 3407, Kiel Phone Fax anzeigen@bi-medien.de Our target audience decides Partners Decision makers and managers (managing directors and company owners) in medium-sized building construction companies, underground construction firms and road construction businesses. Media partner of the construction industry Lower Sachsony-Bremen Road construction and traffic route engineers association Schleswig-Holstein e.v. Member of Arbeitsgemeinschaft Leseranalyse Bau

3 Distribution Distribution of B_I baumagazin s readership across Germany Print run: 21,100 copies per issue (from the 1 st quarter of 2018) Print run audit by the German Audit Bureau of Circulation (IVW) Leading B2B medium in Germany s construction industry Reach: More than 83,000 readers per issue* Available as e-paper in Axel Springer s ikiosk at On-line edition available at * based on a survey among readers in July-August Bremen 1.0% Northrhine-Westphalia 23.3% Rhineland Palatinate 5.8% Saarland 2.2% Schleswig-Holstein 5.8% Mecklenburg Western Pomerania 4.7% Hamburg 1.6% Hesse 8.2% Baden-Württemberg 11.2% Lower Saxony 11.6% Saxony-Anhalt 2.0% Thuringia 1.7% Bavaria 12.4% Berlin 2.7% Brandenburg 3.1% Saxony 2.7% Share of circulated print run Copies Nielsen I 4,165 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony Nielsen II 4,843 Northrhine-Westphalia Nielsen IIIa 3,376 Hesse, Rhineland Palatinate, Saarland Nielsen IIIb 2,326 Baden-Württemberg Nielsen IV 2,602 Bavaria Nielsen V 556 Berlin Nielsen VI 2,027 Mecklenburg Western Pomerania, Brandenburg, Saxony-Anhalt Nielsen VII 915 Thuringia, Saxony Circulated print run 20,810 Archive 290 Total print run 21,100

4 Readers 71% of readers are decision makers (investment and purchasing)** 71% decision makers 38% 33% Share of circulated print run Others (Construction equipment dealers and manufacturers) Road construction 14.2 % 7.8 % Building construction (incl. finishing) 35.3 % 24% 5% Thanks to its unparalleled market penetration of 21,100 copies per issue, the B_I baumagazin is a major guide for decision makers (managing directors and business owners) in medium-sized construction companies in Germany. Building and vivil construction, engineering construction, demolition and recycling Underground construction 24.9 % 17.8 % I decide alone I participate in decision making I make suggestions I am not involved in decision making Reach of a single B_I baumagazin: 4 readers per copy** 31% Construction companies Copies % Building construction (incl. finishing) 7, % 19% one additional reader two additional readers 3 5 additional readers 12% 6 10 additional readers ** based on a reader survey conducted in % more than ten 12% nobody except myself 88% of the B_I baumagazin s copies are read by more than one person and each copy is read by four readers on average**. Each issue of the B_I baumagazin thus reaches 83,200 readers. Building and vivil construction, engineering construction, demolition and recycling 3, Underground construction 5, Road construction 2, Others (Construction equipment dealers and manufacturers) 1, ,

5 Issue Date of publication Closing date Construction equipment Building materials and construction methods Business Events DP: Jan 7, 2017 CD: Dec 14, 2018 DP: February 27 CD: February 12 Construction vehicles Power tools, Laser Telescope lifts for high-building Road construction Special heavy construction, sheeting Special: Sand Grit Stone Concrete Preview 1 Concrete pumps and mixers Excavators, wheel loaders, dumpers Preview 2 Crushing, screening, conveying Building construction: formwork + scaffolding Diamond tools Trade fair issue Sealing materials Industrial floors Special heavy construction Bridge building and rehabilitation Concrete refurbishment Marketing BAU, Munich January 14 19, DP: March 29 CD: March 12 Trade fair issue Civil Engineering: mobile and tower cranes Builder s hoists, telescope lifts Building site equipment Road construction and excavation: wheel excavators, attachments Container systems Engines and components Improvement of accommodation Waterproofing Working clothes Infrastructure investments Controlling bauma, Munich April 8 14 * With supplement B_I baufahrzeuge (construction vehicles) DP: Date of Publication CD: Closing Date *The supplement B_I baufahrzeuge is published at a print run of 49,000 copies which are added to the professional magazines B_I baumagazin, B_I galabau (landscaping and horticulture), B_I umweltbau (trenchless and underground infrastructure construction)

6 Issue Date of publication Closing date Construction equipment Building materials and construction methods Business Events 5 DP: May 31 CD: May 13 Demolition: excavators + attachments (hammers, grabs, pulverizers etc.) Crushing, screening, conveying Earth moving: excavators, wheel loaders, dumpers Machine control Fleet Special heavy construction, sheeting Equipment for road construction Review Refurbishment and monument conservation Infrastructure investments Roofing materials Timber construction Costing demopark Eisenach June CEBIT Hannover June S1 Steel & metal construction DP: June 18 CD: June 4 Special issue: steel construction metal construction print run: 9,000 copies Target audience: steel and metal construction firms, building authorities, architecture and engineering offices Topics: perspectives of the steel construction industry; designing and building with steel, metals, aluminum; corrosion protection, hot-dip galvanization 6+7 DP: July 12 CD: June 29 Container systems Concrete pumps / mixers Construction vehicles Formwork scaffolding Underground construction and sewer construction Soil compaction Compressors Paver laying equipment Building with concrete Paths and surfaces Dewatering Working clothes Site and logistics DP: Date of Publication CD: Closing Date *The supplement B_I baufahrzeuge is published at a print run of 49,000 copies which are added to the professional magazines B_I baumagazin, B_I galabau (landscaping and horticulture), B_I umweltbau (trenchless and underground infrastructure construction)

7 Issue Date of publication Closing date Construction equipment Building materials and construction methods Business Events 8+9 DP: September 2 CD: August 16 Trade fair issue Excavators, wheel loaders, attachments Components: engines, gears, hydraulics Crushing, screening, conveying Power tools, diamond tools Building materials for roofs and walls Recycling of building materials Civil engineering and traffic route engineering Work safety Controlling Tiefbau Live Karlsruhe September 5 7 NordBau Neumünster, September Building site equipment Machines and equipment for road construction Cranes, hoisting technology * With Supplement B_I baufahrzeuge (construction vehicles) 10 DP: October 7 CD: September 17 Earth moving: excavators, wheel loaders, dumpers Machine control Fleet Road construction: cutting, paving, compaction Wear parts, maintenance Formwork scaffolding Waterproofing Working clothes, work safety Customer attraction and retention A+A Düsseldorf November 5 8 DP: Date of Publication CD: Closing Date *The supplement B_I baufahrzeuge is published at a print run of 49,000 copies which are added to the professional magazines B_I baumagazin, B_I galabau (landscaping and horticulture), B_I umweltbau (trenchless and underground infrastructure construction)

8 Issue Date of publication Closing date Construction equipment Building materials and construction methods Business Events S2 Steel & metal construction DP: October 14 CD: September 27 Special issue: steel construction metal construction print run: 9,000 copies Target audience: steel and metal construction firms, building authorities, architecture and engineering offices Topics: perspectives of the steel construction industry; designing and building with steel, metals, aluminum; corrosion protection, hot-dip galvanization DP: November 28 CD: November 8 Mobile and tower cranes, telescope lifts Construction tools Demolition & recycling: Crushing, screening, conveying Construction vehicles, deck cranes Power tools, diamond tools Building materials for shell and facade Plastering Human resource DP: January 31, 2020 CD: January 14 Power tools, lasers Road construction Formwork and scaffolding Engines + components Mini and midi excavators Special heavy construction, sheeting Building materials for shell and facade Building materials for roofs Insulation Water construction DP: Date of Publication CD: Closing Date

9 Overview of topics B_I baumagazin issues 2019 Construction equipment / Building materials and methods BF1 5 S BF2 S Building construction: cranes, builder s hoists and hoisting technology bauma edition: Preview and Review Concrete works: drilling + cutting Construction vehicles, trucks, low loaders, mounted gear Container systems Crushing, screening, conveying Demolition, treatment and recycling Dewatering, paving, outdoor facilities (horticulture) Earth moving: excavators, wheel loaders, dumpers Engines, hydraulics and components Formwork Building with concrete Plastering, timber and building materials for roofing + walls Power tools Road construction: cutters, pavers, compaction equipment Special heavy construction, sheeting equipment Waterproofing, construction chemistry Working clothes, work safety