çbevrlyrly Architectural Commission Report

Transcription

1 Permit çbevrlyrly City of Beverly Hills Planning Division 455 N. Rexford Drive Beverly Hills, CA 921 TEL. (31) FAX (31) Architectural Commission Report Meeting Date: Subject: Wednesday, January 18, NORTH CANON DRIVE (PLI 747) 338 North Canon Drive Request for approval of a sign program, which includes business identification signage and a sign accommodation to allow multiple building identification signs and to allow building identification signs to be located less than twenty-five feet above grade. The Commission will also consider adoption of a Categorical Exemption, pursuant to California Environmental Quality Act. Project Agent: Jeanine Wilson Services Recommendation: Conduct a public hearing to discuss project details and provide applicant with an approval, as conditioned. REPORT SUMMARY The applicant is requesting review and approval of a sign program, which includes business identification signage and a sign accommodation to allow multiple building identification signs and to allow building identification signs to be located less than twenty-five feet above grade for property located at 338 North Canon Drive. The business and building identification signs were installed without permits and proposed sign program seeks to legalize such signs. The applicant will also be required to obtain sign permits from City s Development Services Program in a manner consistent with sign program approved by Architectural Commission. The project includes following components: Business Identification Signaqe N. CANON DRIVE Location Size Quantity Illumination Material Storefront-adjacent (Hologram USA) 2.58 SF 1 Halo Aluminum face + returns TOTAL SIGN AREA: 2.58 SF (1 SIGN) Pursuant to Beverly Hills Municipal Code (BHMC) , maximum allowable sign area for business identification signage for a ground floor business with street frontage is two square feet (2 ) in area for each one foot (1 ) of ground floor street frontage, in no event to exceed 1 square feet. Based on a storefront tength of 22-4, maximum sign area for this tenant is approximately 44 square feet. As such, proposed business identification signage is within maximum standards set forth in BHMC. Additional business identification signage is shown on projecting canopy feature; however, specific details were not provided for this sign. Such signage is regulated separately than Attachment(s): A. Detailed Design Description and Materials (Applicant Prepared) B. Project Design Plans C. DRAFT Approval Resolution Report Author and Contact Information: Cindy Gordon, AICP, Associate Planner (31) cgordon@beverlyhills.org

2 Architectural Commission Report 338 N. Canon Drive (Sign Program) January 18, 217 standard business identification signage as canopy projects mote than 12 inches from face of building. As such, any future business identification signage will be subject to City s architectural review process. Non-Ground Floor Business Identification Signage Stairwell entryadjacent N. CANON DRIVE Location Size Quantity Illumination Material 1 SF 2 Non-illuminated Brass plaques TOTAL SIGN AREA: 2 SF (2 SIGNS) Pursuant to BHMC , A business located above or below ground floor of any building and not having its main entrance or address on or abutting a courtyard shall be permitted one business identification sign, or a portion reof, at each ground floor entrance to such building. The sign shall not exceed six (6) square feet in area. The sign shall be shared by all such businesses desiring signage. As such, proposed business identification signage is within maximum standards set forth in BHMC. Building Identification Signage N. CANON DRIVE Location Size Quantity Illumination Lower façade (Film On TV) 9.33 SF 1 Halo Mid-façade (Salon 921) 6.44 Halo TOTAL SIGN AREA: 33.2 SF (2 SIGNS) Material Aluminum face + returns Aluminum face + returns Pursuant to BHMC , Architectural Commission may grant a sign accommodation to allow a greater number of building identification signs or to allow such signs to be located in areas or than those orwise permitted (less than 25 -O above grade), provided that signs located on any one side of a building do not exceed two percent (2%) of vertical surface area of that side, excluding penthouse walls. Based on a vertical surface area of 2,2 square feet, maximum allowable area for building identification signage is 44 square feet. As such, proposed business identification signage is within maximum standards set forth in BHMC. The proposed sign program also includes standards for any future replacement of existing business and building identification signage. Any future signage will be reviewed and must be consistent with sign program approved by Architectural Commission. Note: Full details have not been provided for business identification sign located on projecting façade element. Any future tenant signage will be subject to City s architectural review process.

3 Architectural Commission Report 338 N. Canon Drive (Sign Program) January 18, 217 URBAN DESIGN ANALYSIS The proposed sign program creates an unfocused sign aestic for traditionally-styled building façade. A revised, more regulated sign program could allow for strategically grouped signage for non-ground floor tenants in conjunction with ground-floor and anchor tenancies. Project-specific conditions have not been proposed as a result of this analysis; however, Commission may wish to consider such comments during course of its review. ZONING CODE COMPLIANCE Applications for design review are preliminarily evaluated for compliance with zoning code. Applicants are encouraged and have option of requesting a comprehensive review separate and apart from this application. Formal compliance review will occur when a building permit application is filed (plan check). The applicant has been advised that changes during plan check may require revisions and subsequent approval from Architectural Commission or staff, as appropriate. ENVIRONMENTAL ASSESSMENT The subject project is exempt from California Environmental Quality Act (CEQA Public Resources Code 21O 21178), pursuant to Section 1561(b)(3) of State CEQA Guidelines in that project includes review of building design, colors and materials to façade of building, front yard landscaping or minor low-scaled accessory structures, such as fences or walls. It can be seen with certainty that re is no possibility that subject activity could result in a significant effect on environment. The project has also been reviewed and found not be a historic resource. The existing improvements to be demolished or altered were not designed by an architect or builder identified on City s Master Architect list and site and improvements are not listed on City s historic resource inventory. PUBLIC OUTREACH AND NOTIFICATION Public outreach and notification was not required for this project.

4 Attachment A Detailed Design Description and Materials (applicant prepared) Architectural Commission Report 338 N. Canon Drive (Sign Program) January 18, 217

5 City of Beverly Hills Archittctural Review Application Page 3 of 12 SECTION 2 PROJECT DESCRIPTION A Indicate Requested Application / ZONING INFORMATION Staff Review Three (3) sets of plans required (all plan sets must be 11 x 17 in size). Architectural Commission Review Eight (8) sets of plans required (all plan sets must be 11 x 17 in size). Public Notice materials required for Sign Accommodations (see Section 5 for public notice requirements). B C Identify EJ scope of work (check all that apply): New construction Remodel: lnt. & Ext. floor area added Façade Remodel ONLY Remodel: Int. & Ext, floor area added Business Identification Sign(s) Awning(s): New EjRecovery Number of signs proposed: 7 Building Identification Sign(s) Open Air Dining: #Tables # Chairs Number of signs proposed: Sign Accommodation (explain reason for accommodation request below): Or: Describe scope of work proposed including materials and finishes: Q Number of signs proposed: Salon N. Canon Dr. 2nd Floor: Install one illuminated channel letter watt sign. 12 high tellers. 1-4 x 7 -O overall square feet. To read salon9o2lo. Red and black text. Install one 8 x 18 brass plaque with red & black text. FIlmon.TV 338 N. Canon Dr. 3rd Floor: Install one illuminated channel letter wall sign. 12 high letters. 1-7/8 x 6 -O overall size square feet. To read Filmon.W with logo as lowercase o. Polished aluminum and red text. Install one 8 x 18 brass plaque with red & black text. Hologram 342 N. Canon Dr.: Install one illuminated channel letter wall sign. 12 letters with 19 high logo. 1-7 x 13 -O overall size square feet. To read HOLOGRAM [logo] USA. The word Hologram is red, word USA is blue, logo is red and blue. D Identify Project Zoning (City Zoning Map: R-4 R-4X R-3 RMCP C-5 C-3M Or: fl Q J Q R-4 C-3 C-3T-2 t:i Q fl R-4-P C-3A C-3T-5 R-4X2 C-3B c-s E Lot is currently developed with (check all appty): General Office Building Multi-family Building Retail Building Vacant Medical Office Building Restaurant Q j Q Q Q Q that Q Or (specify below): F Has existing structure been designed by a notable architect or is it identified on any historic resource inventory, including City of Beverly Historic Resources Survey (Verify with Planning Division if property Is listed on Yesj No If yes, please list Architect s name: City s survey)?

6 PROJECT City of Beverly Hills Architectural Review Application Page 4 of 12 SECTION 3 A Indicate In DETAILS AND MATERIALS (COfltiflUiTh Ofl flt XI pc]gc) chart below all applicable signage details: Type of SIgn Qupnjftv Dimensions S4uare Ft Maximum Area Permitted by Code 1 Business ID Sign(s) 2 Business ID Sign(s) 3 Business ID Sign(s) 4 BusinessiDsign(s) 5 Window Sign(s) 1.4xT x x Tx13XV x B Lis specific materials and finishes for all of (List N/A, applicable, for do not features that not architectural apply.): features proposed in project FACADE (List all material for all portions visible from Street) Stucco Texture /Finish: Color! Transparency: WINDOWS/DOORS (Include frame, trim, glass, metal, etc.) Texture /Finish: Color/ Transparency: ROOF Texture /Finlsh: Color! Transparency: COLUMNS Texture/Finish: Color/ Transparency: BALCONIES & RAILINGS Texture/Finish: Color! Transparency: OUTDOOR DINING ELEMENTS (List all material for all outdoor dining elements.) Texture /Finish: Color! Transparency:

7 City of Beverly Hills Architurat Review Application Page 5 of 12 SECTION 3 PROJECT DETAILS AND MATERIALS (continued from previous pigc) AWNINGS, CANOPIES Texture /Finish: Color! Transparency: DOWNSPOUTS Texture /Finish: / GUTTERS Color! Transparency: BUSINESS ID SIGN(S) Texture/Finish: Color/Transparency: Aluminum Brushed aluminum and semi-gloss paint. Clear atuminum, red, blue, gray BUILDING ID SIGN(S) Texture /Finish: Color/ Transparency: EXTERIOR UGHTING Texture/Finish: Color! Transparency: PAVED SURFACES Texture/Finish: Color! Transparency: FREESTANDING WALLS AND FENCES Texture /Flnish: Color! Transparency: OTHER DESIGN ELEMENTS Texture/Finish: Color! Transparency: C Describe proposed landscape if applicable. Explain how complements proposed style of architecture: me, proposed landscaping

8 design and, in general, contributes to image of Beverly Hills as a place of beauty, 1. Describe how proposed building or structure is in conformity with good taste and good Review Commission: A Clearly Identify how your project adheres to each of required findings of Architectural SECTION 4 DESIGN ANALYSIS AND FINDINGS (for Commission level ipplications only) deviations or anything that would deviate from spirit of municipal code. All proposed signage conforms to all guidelines for signage in municipal code. There are no technicai structures are involved. code and or applicable laws insofar as location and appearance of buildings and 5. DescrIbe how proposed development Is in conformity with standards of municipal appearance of both, fit nearby area and entire city. Since proposed signage fits storefront well and is relatively smaller than neighboring signs, overajl precise plans adopted pursuant to general plan. developments on land In general area, with general plan for Beverly Hltts, and with any 4. Describe how proposed building or structure is in harmony with proposed fading or cracking. The sign material is designed to last for many years. All signage is constiucted with only high quality modem materials to avoid appearance of wearing, depreciate in appearance and value. of Inferior quality such as to cause nature of local environment to materially 3. Describe how proposed building or structure is not, in Its exterior design and appearance, impact such as buzzing, vibration or or noises inside or outside building. The proposed signage is constructed with LED illumination rar than neon, refore re ll be no negative may tend to make environment less desirable. reasonably protected against external and internal noise, vibrations, and or factors which 2. DescrIbe how proposed building or structure indicates manner In which structure is limited colors and types. The proposed signage conforms to building and area, as colors, sizes and lighting are modest with spaciousness, baiance, taste, fitness, broad vistas and high quality. Page 6 of 12 City of Beverly Hills Architectural Review Application

9 Attachment B Project Design Plans Architectural Commission Report 338 N. Canon Drive (Sign Program) January 18, 217

10 Canon Drive m33 O 1, U) kz-1-33 mf ) C I U) D z U) D :3 CD CD 3 CD. cc Z - a CD CD C CD -1 m D 7 1z -I CU SO PROPERRTY FRONTAGE AND BUILDING FRONTAGE CD < = ZD Z Cr\) U) :3 E;.CD 3 -D CD CD m 33 :3:3 U) COO U) :3 :3 CJ)O U)U) :3:3 CD CD C,3 =U). CD :3 CC U) 3 C.).3 z U) :3 :3 C z m C,) C,) C) 3 2 -n :3 -n 3, :3 D :3 I I

11 Front Elevation EL. +28 THIRD FLOOR LEVEL FUTURE WALL SIGN MUST BE CENTERED VERTICALLYAND HORIZONTALLY WiTHIN THIS SIGNBAND AREA. SIGN MUST CONFORM TO ALL GUIDELINES AS SHOWN ON WALL SIGN CRITERIA WiTHIN THIS EXHIBIT. EL. +16 SECOND FLOOR LEVEL EL. FRONT ELEVATION A 5 PROPERTY FRONTAGE& BUILDING FRONTAGE O SCALE 3/16 = 1

12 Watt Sign Criteria Watt Sign Construction TYPICAL LETTER/LOGO CONSTRUCTION FOR ALL EXISTING AND FUTURE WALL SIGNS 1. All signage to conform to Beverly Hills Municipal Code. No sign of any type may be installed without written permission of Property Owner. Any signs installed without written Property Owner permission and a City permit is subject to removal at Tenants expense. 2. Channel letter wall signs 1/4 X 3 a) Size Maximum individual Letter height is 12. ii. Maximum logo height is 19. iii. Maximum overalt height of an entire sign is 19. iv. Maximum letter depth is 5 v. Back of letters and logo must stand oft walt 1 1/2. b) Type i. Must be aluminum reverse channel letters and Logo. c) Letter and logo colors i. Color options are white, black, Pantone 2C red, Pantone 2945C blue, Pantone 3415C green, mirror silver, mirror gold, Brushed silver and brushed gold. ii. Stand-oft pegs must be painted to match background wall color. d) Illumination i. Must be halo illuminated. ii. Must be illuminated with LEO. iii. Must halo illuminate. iv. LED illumination color may be white, red, green or blue. v. Alt iltumination must be installed on a dimmer. vi. Electrical conduits, transformers, etc must be concealed from public view. 3. Solid brass plaques a) Size 8 x18 b) Quantity Two, as shown within this exhibit. c) Location i. Plaques may only be installed in location shown within this exhibit. 3/16 Spacer (To be painted Box for LED power supply - Secondary wires to LEO - Oisconnecf switch - LEO power supply ii. Text may only be recessed. d) Color. Due to small letter size, tenant may utilize following variety of colors. Bronze, silver, gold, copper, black, white, gray, red, green, blue, yellow, orange, brown. Purple and pink may be utilized only when colors is part of corporate color scheme. OA LETTER/LOGO SECTION SCALE3 =l ii. Letter finish must be matte.

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17 Attachment C DRAFT Approval Resolution Architectural Commission Report 338 N. Canon Drive (Sign Program) January 18, 217

18 Public RESOLUTION NO. AC XX-17 RESOLUTION OF THE ARCHITECTURAL COMMISSION OF THE CITY OF BEVERLY HILLS CONDITIONALLY APPROVING AN ARCHITECTURAL REVIEW PERMIT OF A SIGN PROGRAM. WHICFI INCLUDES BUSINESS IDENTIFICATION SIGNAGE AND A SIGN ACCOMMODATION TO ALLOW MULTIPLE BUILDING IDENTIFICATION SIGNS AND TO PERMIT BUILDING IDENTIFICATION SIGNS TO BE LOCATED LESS THAN TWENTY-FIVE FEET ABOVE GRADE FOR THE PROPERTY LOCATED AT 33$ NORTH CANON DRIVE (PL1747). as follows: The Architectural Commission of City of Beverly Hills hereby finds, resolves and determines Section 1. Jeanine Wilson, Permit Services, agent, on behalf of property owner, Albert Ahohirn, (Collectively Applicant ), has applied for architectural approval of a sign program, which includes business identification signage and a sign accommodation to allow multiple building identification signs and to allow building identification signs to be located less than twenty-five feet above grade for property located at 33$ North Canon Drive. Section 2. Beverly Hills Municipal Code Article 3, Chapter 3 of Title 1, authorizes Architectural Commission authority to approve, approve with conditions, or deny design-related aspects of projects located in city s commercial and multi-family districts, subject to findings set forth in Beverly Hills Municipal Code Section Section 3. Consistent with Beverly Hills Municipal Code Section , this resolution documents official action of Architectural Commission with respect to project. Section 4. The subject project has been reviewed pursuant to provisions set forth in California Environmental Qtiality Act (CEQA Resource Code Sections 21, et seq.), State CEQA Guidelines (California Code of Regulations, Title 14, Sections 15 et seq.), and city s local CEQA Guidelines. The subject project is exempt from California Environmental Quality Act (CEQA Pagelof5 ACXX-17

19 Public 21178), Resources Code 21 pursuant to Section 1561(b)(3) of State CEQA Guidelines in that project includes review of building design, colors and materials to façade of building, front yard landscaping or minor low-scaled accessory structures, such as fences or walls. It can be seen with certainty that re is no possibility that subject activity could result in a significant effect on environment. Section 5. The Architectural Commission conducted a ditly noticed public hearing on January 18, 217 at which time oral and doctimentary evidence was received concerning application. Section 6. Based upon evidence presented at hearings, including staff report(s), oral and written testimony, Architectural Commission hereby makes following findings: A. The plan for proposed building or structure is in conformity with good taste and good design and, in general, contributes to image of Beverly Hills as a place of beauty, spaciousness, balance, taste, fitness, broad vistas, and high quality. Specifically, project incorporates an appropriate balance of color, high quality materials and appropriate architectural design principles to reinforce city s urban form and promote image of Beverly Hills. B. The plan for proposed building or structure indicates manner in which structure is reasonably protected against external and internal noise, vibrations, and or factors which may tend to make environmental less desirable. The proposed project is proposed to be constructed using contemporary building materials and practices, and, as conditioned, compliant with all applicable building codes, including standards that protect against unwanted noise and vibrations. C. Proposed building or structure is not, in its exterior design and appearance, of inferior quality such as to cause nature of local environment to materially depreciate in appearance and value. Specifically, commission has reviewed design and construction materials proposed for project, which incorporates contemporary building material of known quality and durability. Moreover, Page2of5 ACXX-17

20 project design is appropriate to building and surrounding improvements and is well matched to selected materials. D. As conditioned, proposed building or structure is in harmony with proposed developments on land in general area, with general plan for Beverly Hills, and with any precise plans adopted pursuant to general plan. The proposed project complies with applicable goals and policies set forth in general plan, and, as conditioned, designed in a manner that complies with local ordinances. The overall design is consistent with and appropriate to or improvements in general vicinity. E. The proposed development is in conformity with standards of this code and or applicable laws insofar as location and appearance of buildings and structures are involved. As conditioned, project will be designed in compliance with all applicable regulations. F. The proposed development is designed in a manner that protects and preserves those exterior elements of building which Planning Commission found contributed to determination of project as a character contributing building in accordance with section of this title. The proposed project does not include a request and has not been determined by Planning Commission to be a project that qualifies as a character contributing building under section Therefore, this finding is not applicable to subject project. Section 7. Based on foregoing, Architectural Commission hereby grants request defined in this resolution subject to following conditions: Project-Specific Conditions No project-specific conditions are proposed. Standard Conditions Page3of5 ACXX-17

21 1. Revised Plan Submittal. For all projects that are approved with project-specific conditions, a revised plan set that has fully incorporated all such conditions shall be submitted to project planner, both in hard copy format and in electronic format, prior to submitting for building permit plan check process. 2. Architectural Approval. Project approval is for design-related aspects of project only. No approval is implied or granted with regard to applicable city zoning or technical codes, which may require review and approval from or city commissions or officials. 3. Compliance with Municipal Code. Prior to issuance of a building permit, applicant shatl demonstrate compliance with all applicable provisions of city s municipal code and applicable conditions imposed by any discretionary review approval. 4. Compliance with Special Conditions. Any special conditions that require approval by Director of Community Development, or designee, shall be submitted to staff liaison to commission within fourteen (14) days of approval or prior to submittal of plan check review application, whichever is greater. 5. Project Rendering. Prior to issuance of a building permit, applicant shall incorporate into building permit set of plans, an updated color rendering of all building facades. The quality and detail of rendering shall be subject to approval from Director of Community Development, or designee, and shall include sufficient design information to evaluate project compliance during construction. 6. Approval Resolution. A copy of signed resolution of approval shall be scanned onto cover sheet(s) of building permit set of plans. 7. Substantial Compliance with Approved Plans. The Director of Community Development, or designee, shall determine if changes to approved project are in substantial compliance with Page 4 of 5 AC XX17

22 commission s action. This determination shall be subject to applicable fees and charges. A substantial modification to approved project requires approval from Architectural Commission. 8. Validity of Permits. The rights granted by this approval shall remain valid for three (3) years from date of approval, unless extended pursuant to Beverly Hills Municipal Code Section Section 8. The Secretary of Architectural Commission shall certifsr to passage, approval, and adoption of this resolution, and shall cause this resolution and its certification to be entered in administrative record maintained by Community Development Department. Section 9. Decisions of Architectural Commission may be appealed to City Council within fourteen (14) days of final action by filling a written appeal and paying appropriate fees with City of Beverly Hills City Clerk. Approved as to form and Content: Adopted: January 18, 217 Mark Odell, Urban Designer Community Development Department Gidas Peteris, Chair Architectctral Commission Page 5 of 5 AC XX-17