Alcoa Architectural Products

Transcription

1 Building Identity. Alcoa Architectural Products

2 03 02 ALCOA Alcoa Architectural Products in Merxheim/France is a business unit of Alcoa, the aluminium world leader. Nearly 130,000 employees in 43 countries produce and distribute products ranging from composite panels to household foils. Alcoa offers its customers the security of a global group, combined with the personal care of a typical regional mid-sized company, on an international scale! Customers working in most European languages are currently serviced from the Merxheim location, because at Alcoa, being close to the customer inherently means knowing how to speak their language. Dedicated to your Success

3 05 04 Building Identity. Alcoa Architectural Products... P Identity... P Character... P Freedom... P Image... P Personality... P And for you?... P It s more than just a logo on the roof. It stands for the design of the entire building, refl ecting the identity of the company. Perpetually uniform rendering of that identity in the same quality and colouring, within a set budget and in many cases around the globe that is the challenge. A challenge that we re glad to meet, and have been doing so successfully for years now. Living up to our motto: Dedicated to your Success

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7 13 12 These are the small things that produce the whole character.

8 15 14 Material with character, perfect down to the last detail. The public face and hence the character of a company is strongly impacted by the materials used to create its identity. When designing properties within corporate chains, investors primarily select solutions that are long-term, affordable and ecological. Coil coated aluminium meets all of these requirements perfectly, through its durability and its weather resistance, without requiring special treatments. Aluminium material also underlines a company s premium quality and in terms of processing options, it possesses many advantages. Reynobond Reynobond is a composite panel consisting of two coil-coated aluminium sheets permanently bonded to an extruded thermoplastic compound core material. It is notable for its very low expansion coeffi cient and simple processing characteristics; it also offers high shock resistance. A Reynobond panel weighs 3.4 times less than steel and 1.6 times less than pure aluminium, whilst retaining the characteristically high levels of rigidity of these materials. Reynobond also provides a superior level of fl atness, which is particularly important for largesurface applications. Reynolux This has led to an increasing implementation of aluminium or aluminium composite panels. Aluminium has won hearts and minds not just through its low cost. Its low weight, simple processing and easy care are only a few of the many benefi ts it offers. Reynolux is a coil-coated aluminium sheet achieved through continuous coil coating process allowing the application of one or more paint layers. The easy processing of this material allows the creation of novel shapes with brilliant colours. The outstanding physical and chemical characteristics of the paints also lend Reynolux an extraordinary protection against UV rays and weathering. The optimal adherence by paints allows the coil-coated material to be shaped in a variety of ways. Depending on the specifi c design and budget requirements, Reynobond and Reynolux can be combined without problem.

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10 19 18 Freedom also has its unmistakable face.

11 21 20 Colour defi nes a company s public face. It is probably the expressive qualities (primarily of color but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in color) engages the actively organizing mind. 1 High quality coatings Reynobond and Reynolux can fundamentally be acquired with myriad potential coatings. One particularly effective answer is our special solution, DURAGLOSS Colour selection and its implementation are anything but trivial. This is why corporate design puts such a particular emphasis on consistent colour fi delity over space and time. Wherever a brand is on display, the colours must match perfectly. Colour increases a brand s recognition factor by 80 percent. 2 It supports the visual processing and moves beyond the rational mind to address feelings as well. Colour transmits information and draws attention to itself. It speaks to our primal need for sensory stimulation. DURAGLOSS 3000 It is a new high-tech coating that optimally combines attractive appearance and particularly long life. As always, your needs come fi rst: with DURAGLOSS 3000 we can offer you a solution in all colours and gloss levels, as well as with many effects and special coatings. 1) Arnheim, Rudolf, Art and Visual Perception, University of California Press, Berkeley, 1974, p ) Study of the Loyola University, Maryland, USA

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13 25 24 A company s public face is its initial business card.

14 27 26 A uniform public face, everywhere in the world. A brand must present itself uniformly over space and time. That means: brand signalisation must be consistent everywhere in the world and retain that harmony. When selecting colours and materials, it is therefore particularly important to avoid degradation of colours through weathering factors. Fading and colour streaks lead either to increased replacement costs or to a distortion of the brand image. Stripe Coating The stripe coating processes used by Alcoa Architectural Products allow for two or more colours to be directly coil-coated. This minimises working time and material costs by eliminating expensive films and expensive post-processing of materials. The coil-coated colours are also much more weather resistant. Depending on the specific composition of the project in terms of materials, environment conditions, etc, we guarantee our products for up 10 years. Coil-coated aluminium meets all of these requirements. It needs no touching-up and requires only minimal care occasional cleaning is sufficient. An immense cost benefit over other materials that will be particularly noticeable in the long run. 3 The entire project is ideally suited for stripe coating, even if it was realised in a different way.

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16 31 30 Quality is the best expression of personality.

17 33 32 Quality need not be a question of cost. Use of synergies through the combination of Reynobond and Reynolux. The decision regarding a Corporate Identity is always a decision on the investment tied to it. A perfect Corporate Identity demonstrates a perfect cost/use/benefit ratio. This should account for not only the direct acquisition costs, but also the expenses involved with processing, installation and follow-on care. That is the only way to achieve a realistic understanding of the actual investment in the Total Cost of Ownership (TCO). The combination of aluminium composite panels and aluminium sheets has proved itself as a highly attractive and economic solution. Reynobond composite panels and Reynolux aluminium sheets supplement each other perfectly and offer maximum design flexibility. Benefits include the perfect matching of colours, since the aluminium sheets for both products are produced from the same coil coating line. This provides significant cost savings and a uniform consistency for all applications. In this regard as well, aluminium composite panels combined with aluminium sheets have proven themselves excellent alternatives that are superior to other materials in many ways.

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19 Owing to our partners: Mill Nailloux France Axel Letellier bp USA Harley- Davidson USA IKEA Pernilla Woelfer Inter IKEA Systems AB ING Belgium Patrick De Rybel Jaguar Aldrils Ambrasas McDonald s Philippe Avanzi Photographer: André Lapalus Texaco USA Toyota United Kingdom Space Projects All statements here are current and correct at the time of publication. All rights to modifications and amendments reserved. This information may be subject to potential technical change and errors that may occur during reproduction. Alcoa Architectural Products 1, rue du Ballon Merxheim, France Tel. +33 (0) Fax +33 (0) Reynobond.Service@alcoa.com Reynolux.Service@alcoa.com