POST SHOW REPORT 2016

Transcription

1 Under the patronage of Dr. Hani Mohammad Aburas, Jeddah Municipality Mayor 1437 ﺟﻤﺎدي ا ﺧﺮ 1 ﺟﻤﺎدي ا ول March 2016 Jeddah Centre for Forums & Events POST SHOW REPORT 2016 Platinum Sponsor: Platinum Sponsor: Exclusive Radio Station: Exclusive Press Partner: Knowledge Partner: Exclusive Radio Station: Exclusive Press Partner: Official Carrier: Supported by: Organised by: Host Venue: Co-organised by: Organised by: Host Venue: Co-organised by: Supported by:

2 THE MOST INTERNATIONAL CONSTRUCTION EVENT IN THE KINGDOM SHOW AT A GLANCE 10,493 EXHIBITION STAND SPACE 547 EXHIBITING COMPANIES 34 EXHIBITING COUNTRIES 14,985 TOTAL VISITORS * includes revisits of trade visitors only 21,138 TOTAL PARTICIPANTS * includes revists and exhibiting personnel

3 DOING BUSINESS WITH THE REST OF THE WORLD GEOGRAPHICAL BREAKDOWN OF VISITORS REGION TOTAL VISITORS SAUDI ARABIA 12,926 GCC (EXCL. SAUDI ARABIA) 681 MENA (EXCL. GCC) 328 TOTAL MIDDLE EAST 13,935 ASIA 432 EUROPE 526 OTHER 92 TOTAL UNIQUE VISITORS 14,985 VISITORS BY CITY WITHIN SAUDI ARABIA CITY TOTAL VISITORS JEDDAH 9,892 MAKKAH 756 RIYADH 703 MEDINA 244 DAMMAM 235 AL KHOBAR 197 OTHER 899 VISITORS BY JOB FUNCTION ARCHITECT CONSULTANT DESIGN CIVIL GOVERNMENT ELECTRICAL STRUCTURAL MECHANICAL (OTHER) GENERAL MANAGEMENT FINANCE MARKETING OPERATIONS & LOGISTICS PURCHASING SALES / BUSINESS DEVELOPMENT COMPANY BUSINESS ACTIVITY OF OUR VISITORS ARCHITECTURAL FIRM CONCRETE CONTRACTOR GOVERNMENT / MUNICIPALITY ENGINEERING CONTRACTOR MEDIA PROJECT MANAGEMENT TRANSPORT & SUPPLY CHAIN REPAIR CONTRACTOR SUB- CONTRACTOR TRADE ASSOCIATION AGENT/ DISTRIBUTOR/ SUPPLIER BUILDING CONSULTANCY EDUCATION & TRAINING FACILITIES MANAGEMENT LEGAL SERVICES MANUFACTURER MEP CONTRACTOR PROPERTY DEVELOPER IT & SOFTWARE SURVEYING Statistics are compiled from visitor questionnaires and visitor registration forms

4 14,985 VISITORS FROM ACROSS THE REGION VISITOR FAST FACTS 96% FOUND THE SHOW IMPORTANT TO THEIR BUSINESS 88% WILL RETURN TO VISIT THE SHOW NEXT YEAR 83% HAVE EITHER JOINT OR SOLE RESPONSIBILITY FOR PURCHASING PRODUCTS REASONS FOR VISITING 83% To discover new international products 58% To source new innovative products 55% To attend an educational event 38% To find environmentally friendly products 61% To see new regional (KSA) products 34% To network amongst the industry 38% To find a local distributor (KSA) 18% To assess the event with a view to exhibit VISITOR TESTIMONIALS It s a great opportunity for leaders in the industry to network and communicate. I have seen new products and materials that will be of great benefit to my company. Sameh Kamel, Purchasing Manager, Bin Dabis Company We were looking for sponsors for our final projects and found them at this event. It is the perfect place to find all the information related to the industry. Ibrahim El Eter, Senior Engineer, Fluor

5 547 EXHIBITORS FROM 34 COUNTRIES EXHIBITOR FAST FACTS! 98% 80% 79% RATED THE SHOW AS IMPORTANT TO THEIR BUSINESS RATED THE RETURN ON THEIR INVESTMENT AS GOOD TO EXCELLENT MET THEIR OBJECTIVES AT THE EVENT EXHIBITORS BY COUNTRY EUROPE 29% ASIA & SOUTH EAST ASIA 12% AMERICAS 1% MIDDLE EAST & INDIA AFRICA 57% 1% MIDDLE EAST & INDIA MIDDLE EAST & INDIA EUROPE EUROPE AFRICA Bahrain Saudi Arabia Greece Turkey Egypt India UAE Hungary UK South Africa Italy Ukraine Jordan Kuwait EUROPE Belgium Malta Lebanon Czech Republic Netherlands China Oman Denmark Portugal Malaysia Palestine France Spain South Korea Germany Switzerland Taiwan Qatar ASIA & SOUTH EAST ASIA AMERICAS Canada USA WHAT OUR EXHIBITORS HAD TO SAY Participating in The Big 5 Saudi puts us in direct contact with decision makers and customers to whom we showcase our newest developments. The Big 5 Saudi is a great platform to meet the Saudi consumers and clients. Naser Al Zamil, Vice President, Government Sector, Zamil Industrial Mahmood Ibrahim, Purchasing Manager, Qatar Aluminum The Big 5 Saudi is one of the largest exhibitions that we make sure we attend. The construction, building material and finishing industry in Saudi Arabia is booming and this exhibition is proof of that. Fahad Hossaini, Executive Director, Al Omran

6 3,000+ PRODUCTS SHOWCASED THIS YEAR BUILDING MATERIALS & FINISHING PRODUCTS Bathrooms & kitchens Building interiors Coatings, adhesives & sealants Construction tools Electrical systems Elevators & escalators Façades, windows & doors Facilities management products & services Fire detection & protection General building materials HVAC Outdoor design & landscaping Prefabricated buildings Safety & security Software & IT Solar energy Stairs & staircases Steel Water technology CONCRETE & PMV PRODUCTS Accessories, wear parts & components Aggregates & aggregate processing Batching equipment Block paver & tile production equipment Cement & cementitious products Construction chemicals & admixtures Construction machinery Construction & commercial vehicles Cranes & access equipment Crushing / screening & recycling equipment Cutting / sawing & coring equipment Decorative concrete Earthmoving equipment Exterior improvements / repair & retro fitting Finishing tools & equipment Formwork / formwork accessories & scaffolding Lifting appliances & conveying systems Material processing & handling Piling & drilling equipment Placing equipment Power generation Precast production & equipment Pumping equipment & accessories Raw materials extraction equipment Ready mixed concrete Rebar & rebar processing Site cleaning / demolition & relocation Site installation equipment Steel fabrication machinery (metal /steel / aluminum) Surface preparation Transmission engineering / fluid technology & filtration Truck mixers

7 33 EDUCATIONAL WORKSHOPS & SEMINAR SESSIONS DURING 4 DAYS TOP 10 MOST POPULAR WORKSHOPS Quality management in construction contracts Direction in safety management and Osha standards International BIM implementation Effective project management part II Introduction to FIDIC conditions of contract Effective project management part I Sustainable building envelope design Introduction to BIM Arbitration and dispute resolution in construction claims LEED lab for architects DELEGATES

8 MARKETING CHANNELS USED S WEBSITE 49 English & Arabic s were sent to a targeted database of 50,000 industry contacts Both the English & Arabic websites attracted 147,540 unique visitors and 407,302 page views SOCIAL MEDIA Social media was a very big contributor to this years campaign: MEDIUM IMPRESSIONS CLICKS Facebook 566,406 12,545 LinkedIn 916, Twitter 261, Google Remarketing 225,668 2,400 Google Search 16,178 2,100 Total 1,986,011 18,414 All social mediums were targeted towards the Saudi Arabian market VISITOR INVITATION A visitor invitation was mailed to 15,000 Saudi based construction professionals PARTNERSHIPS The show had a total of 39 media partners including Okaz and MBC FM. The event was featured in 45 adverts and 34 editorial pieces. ASSOCIATIONS The Big 5 Saudi works with 8 trusted associations to help promote and benefit their members to attend the event

9 NEXT SHOW DATES March 2017 Jeddah Centre for Forums & Events FOR ENQUIRIES OR TO BOOK YOUR STAND COMPANIES BASED OUTSIDE SAUDI ARABIA Firas Abou Ltaif Project Manager +971 (0) (0) COMPANIES BASED IN SAUDI ARABIA Jason Rizk Project Manager jason@micearabia.net +966 (0) Ext: (0) Organised by Co-organised by OTHER EVENTS IN THE CONSTRUCTION PORTFOLIO