1 FLEXcon Industrial Park, Spencer, MA , Telephone (508) FAX (508)

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1 Indoor Floor Advertising System For Full Coverage, Short- to Medium-Term Promotions Reverse Printable, High-Gloss Clear Vinyl Base/Double-Faced Adhesive Underlaminate In an effort to increase presence at the point-of-purchase, savvy marketers are creating branded zones/isles within the retail store with full-floor coverage graphics that have more depth and dimension and are more eye-catching to the consumer. Pressure-sensitive film solutions for floors must withstand abrasion from heavy foot traffic, floor buffers, chemicals, waxes and solvents. The adhesive must hold the graphic in place, and be removable after the promotion is over. Floor advertising is an effective way to increase your product s exposure and appeal and ultimately its lift rate. For more information on FLEXcon s pressure-sensitive film solutions for floor advertising, contact your local Sales Representative or Product Branding Business Team at (508) When the products are used in this system format, our system will meet the graphic and functional requirements of the application. Our system provides an exceptional bond to waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete, and linoleum with removability for up to 180 days. FLEXcon s Indoor Floor Advertising System for Full Coverage, Short- to Medium-Term Promotions is the ideal choice for your brand promotions.

2 Product: Indoor Floor Advertising System FLEXmark floor art 6605 (Reverse Printable, High-Gloss Clear Vinyl Base Film) Benefits: Designed for full floor coverage versus partial floor coverage decals Graphics have more depth and dimension, and are more eye-catching 2.8 mil high-gloss clear vinyl resists tearing and abrasion Vinyl is protected with a removable clear premask* Vinyl is designed for durability and removability for up to 180 days following installation Excellent printability via a wide range of ink systems, including UV screen and UV inkjet Top film can be topcoated for HP Indigo printing Graphics can be waxed (FLEXcon recommends using an ASTM D 2047 certified wax) *The premask provides protection for the topside of the film when the underside is subsurface-reverse printed. It also protects the film from dirt and abrasion during installation. In addition, it provides the structure with rigidity for installation purposes. Product: FLEXmark floor art 6600 (Double-Faced Adhesive Underlaminate) Benefits: 1.0 mil white double-faced polyester provides white opaque base for printed graphic Underlaminate s permanent adhesive bonds well to the reverse printed, high-gloss vinyl FLEXmark floor art 6605/6600 laminated graphic must be allowed to set up for 72 hours before being applied to the application surface The removable adhesive of the underlaminate is adhered to the floor and allows graphics to be removed at the end of the promotion The removable pressure-sensitive acrylic adhesive bonds well to waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete and linoleum Slip Resistance Information: This mark is to certify that representative samples of FLEXmark floor art 6605 and FLEXmark floor art 6600 have been investigated by Underwriters Laboratories, Inc., and when used as a system, are in accordance with UL 410, the Standard for Floor Surfaces, for Floor-Graphic Materials (FGM). Recommendations for Base Film & Underlaminate: Please refer to FLEXcon s FLEXmark floor art System Application Instructions for more information Please Note: The FLEXmark floor art system of products is designed to be used via the direct printing of printed graphics. The FLEXmark floor art system is not designed to be used with the lamination of any traditional silver halide photographic prints. (For more information see USPTO US , Bisker). Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above.

3 PRODUCT DATA VALUE TEST METHOD Physical Properties: FLEXmark floor art 6605 (Base Film) Thickness mils (microns) Film: 2.8 (71) +/- 10% ASTM D 3652 Premask: 5.0 (127) +/- 10% (modified for use with non-tape product) Dimensional Stability (%) MD: None Observed Applied Shrinkage: TD: None Observed 24 hour dwell time on aluminum panel then 24 hours at 160 F (71 C) Expected Exterior Life: Service Temperature Range: Minimum Application Temperature: Storage Stability: Indoor use only -40 F to 176 F (-40 C to 80 C) 50 F (10 C) One year when stored at 70 F (21 C) and 50% relative humidity ASTM D 3654 Method A a. 1 hr. dwell b. 1 sq. in. surface c. 4 lb. load Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above.

4 PRODUCT DATA VALUE TEST METHOD Physical Properties: FLEXmark floor art 6600 (Underlaminate) Thickness mils (microns) Film: 1.0 (25) +/- 10% ASTM D 3652 Removable Adhesive: (25-28) +/- 0.1 (3) (modified for use with non-tape Liner: 6.9 (175) +/- 10% product) Permanent Adhesive: (20-23) +/- 0.1 (3) Liner: 1.0 (25) +/- 5% Dimensional Stability (%) MD: None Observed Applied Shrinkage: TD: None Observed 24 hour dwell time on aluminum panel then 24 hours at 160 F (71 C) Adhesion Properties: Ultimate Peel from Average Removable Adhesive ASTM D 903 Oz/in (N/m) (Modified for 72 hour dwell Ceramic Tile 8 (88) time on listed surface) Non-waxed PVC Tile 16 (176) Sealed Concrete 6 (66) Sealed Linoleum 4 (44) Waxed PVC Tile 18 (198) Expected Shear: Room Temp (hours) 100+ ASTM D 3654 Method A a. 1 hr. dwell b. 1 sq. in. surface c. 4 lb. load Tack (gm/sq cm): 340 ASTM D 2979 Expected Exterior Life: Service Temperature Range: Minimum Application Temperature: Storage Stability: Indoor use only -40 F to 176 F (-40 C to 80 C) 50 F (10 C) Two years when stored at 70 F (21 C) and 50% relative humidity Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above. Last Modified On: 04/16/12

5 FLEXmark floor art System Application Instructions FLEXcon s System for Graphic Advertising for Floors is designed to be applied to smooth surfaces including waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete, and linoleum. FLOOR CONDITION: Floor surface must be free from all dust or small particles prior to application of graphics. Traditional floor cleaning methods can be used to prepare the surface. Insure that the floor surface is adequately dry before application of graphics. WET APPLICATION METHOD: 1. Spray Windex * or soapy H2O solution over the floor surface. Lightly wipe off with a paper towel leaving some solution on the floor. 2. Peel the backing paper (release liner) 1" down from the top. Fold, and crease the backing paper. 3. Align and apply the graphic starting at the top with firm strokes using a plastic squeegee. Continue removing the backing paper and smooth out with the squeegee. Re-squeegee the edges of the graphic using firm strokes to insure edge adhesion. 4. Remove premask 5. Wipe surface and the edges 6. We recommend waxing/sealing the graphics with the use of an ASTM D 2047 certified wax. ROUTINE MAINTENANCE: 1. When selecting a floor wax, insure it meets or exceeds ASTM D 2047 standards for appropriate static coefficient of friction (.5 min). 2. Avoid damaging graphics by heavy equipment traffic (fork trucks, pallets, or other heavy equipment). 3. Traditional floor cleaning methods can be used for routine maintenance. NOTE: To avoid risk of injury, immediately remove graphics if any edge of the graphic lifts, and replace with a new graphic. REMOVAL INSTRUCTIONS: Lift one edge of the graphic and pull, using short quick strokes. Pull at an angle less than 45 degrees for best results. *Windex is a registered trademark of S.C. Johnson & Son, Inc. 04/03/09 1 FLEXcon Industrial Park, Spencer, MA USA Tel +1 (508)

6 IN THE SHOP: Details for FLEXcon s FLEXmark floor art Advertising System for Indoor Floors (Full Coverage, Short- to Medium-Term) Step 1. Reverse Print Premask High-Gloss Clear Vinyl (FLEXmark floor art 6605 or FLEXmark floor art 6280DG) Step 2. Laminate Premask/ Clear Gloss Vinyl To Double-Faced Polyester Premask High-Gloss Clear Vinyl (FLEXmark floor art 6605 or FLEXmark floor art 6280DG) Print Permanent Adhesive FLEXmark floor art Double-Faced White (6600), Clear (6615), Silver (6625) or Brushed Silver (6630) Polyester Removable Adhesive Release Liner ON THE FLOOR : Step 1: Premask Step 2: Remove release Remove premask liner and adhere High-Gloss Clear Vinyl (FLEXmark floor art 6605 or to floor FLEXmark floor art 6280DG) Print Permanent Adhesive FLEXmark floor art Double-Faced White (6600), Clear (6615), Silver (6625) or Brushed Silver (6630) Polyester Removable Adhesive Release Liner FLOOR 09/28/ FLEXcon Industrial Park, Spencer, MA USA Tel +1 (508)