PUBLISHER S AUDIENCE STATEMENT December 2017

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1 INSIDE: CONCRETE SURFACES November/December 2017 An Offi cial Magazine of World of Concrete PUBLISHER S AUDIENCE STATEMENT December 2017 Mission Statement INSIDE: CONCRETE SURFACES September-October 2017 CONCRETE CONSTRUCTION s more than 60 years of deep industry engagement and active participation across all sectors is the source of its unique, technical, informative, and intelligent content focused on construction means and methods, which reaches key decision makers in the industry. FIELD SERVED CONCRETE CONSTRUCTION serves general building contractors, including those engaged in commercial, industrial and institutional building; residential construction including rehab/repair contractors; concrete contractors and specialty contractors associated with concrete including decorative contractors and residential construction contractors; highway and heavy construction contractors; demolition contractors; architectural/design/engineering firms; construction management; manufacturers of products used in construction; producers of construction products, including ready mix. precast, prestressed; and distributors of equipment, concrete accessories and tools, and related products used in concrete construction. Also qualified are testing labs, trade associations, government agencies, including federal, state, county, local; DOT s, public works/highway department, educational institutions, libraries and others allied to the field. Tilt-up Innovation Setting panels in mid-air pg 22 Give your salesman a chance pg 18 Perfect polished slabs through collaboration pg 31 An Official Magazine of World of Concrete DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are titled and non-titled personnel, including company copies in the above field served. Established: Issues per year: 6 870,184 TOTAL ENGAGEMENTS Placing a Slab Soil Support System pg 21 Winter concreting: when to say no pg 29 Testing humidity isn t so relative pg 35 MAGAZINE WEBSITE NEWSLETTERS SOCIAL 50,000 Qualified Print and Digital Subscribers 1 50,253 Non-qualified Digital Recipients 1 1 Publisher s Statement (Dec 2017) 189,006 Monthly Unique Users 322,219 Monthly Page Views 218,602 Monthly Sessions Google Analytics (6 month average) 100,835 concrete construction Newsletter Recipients Per Issue (48 Issues per year) 403,340 Monthly Engagements Publisher s Own Data (Dec 2017) 13,920 LinkedIn Members 17,900 Twitter Followers 12,522 Facebook Likes (Dec 2017) Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: qualified print subscribers, qualified digital-only subscribers, non-qualified digital subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

2 BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION BUSINESS TOTAL QUALIFIED PERCENT OF TOTAL PRINT DIGITAL QUALIFIED PAID QUALIFIED NON-PAID General building contractor, including those engaged in commercial, industrial, institutional building; residential construction including rehab/repair contractors Concrete contractors and specialty contractors associated with concrete including decorative contractors and residential construction contractors Highway and heavy construction contractors; demolition contractors; contractors engaged in both highway/heavy and general building construction; including government including federal, state, county, local; DOTs, public works/highway departments 21, % 17,054 4, ,962 22, % 17,812 4, ,895 6, % 4,406 1, ,971 SUB-TOTAL CONTRACTORS 49, % 39,272 10, ,828 Architectural/design/engineering firms % Construction Management, including commercial, industrial and institutional project owners with in-house construction departments; construction management firms Producers of construction products, including ready mix, precast, prestressed; other materials used in construction Testing labs, educational institutions, trade associations, and libraries Distributors of equipment, concrete accessories and tools, and related products used in concrete construction Manufacturers of products used in concrete construction, including equipment, trucks and related products, concrete accessories and tools, maintenance products % % % % % Others Allied to the Field % Other Paid Circulation % TOTAL QUALIFIED CIRCULATION 50, % 40,000 10,000 1,172 48,828 TITLE ANALYSIS MANAGEMENT Corporate Executive 7,825 Owner 23,918 Partner 1,452 Vice President 2,554 General Manager 4,005 Purchasing Agent 591 ARCHITECTS/DESIGNERS/ENGINEERS Architects 345 Engineer 1,102 Designers 252 Spec Writer 28 Other 1,175 SUPERVISORY FIELD AND OPERATING STAFF Superintendent 1,495 Project and Construction Manager 2,830 Field Personnel including estimators, supervisors, engineers, equipment staff etc. 2,011 Facilities Manager 113 Project Supervisor 304 TITLES TOTAL: 50,000

3 GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION STATE TOTAL QUALIFIED PERCENT STATE TOTAL QUALIFIED PERCENT Maine 271 Kentucky 667 New Hampshire 295 Tennessee 809 Vermont 137 Alabama 575 Massachusetts 945 Mississippi 262 Rhode Island 199 East So. Central 2, % Connecticut 653 Arkansas 365 New England 2, % Louisiana 501 New York 2,671 Oklahoma 488 New Jersey 1,185 Texas 2,845 Pennsylvania 2,221 West So. Central 4, % Middle Atlantic 6, % Montana 348 Ohio 2,219 Idaho 399 Indiana 1,082 Wyoming 180 Illinois 2,171 Colorado 1,041 Michigan 1,581 New Mexico 363 Wisconsin 1,295 Arizona 868 East No. Central 8, % Utah 651 Minnesota 1,281 Nevada 505 Iowa 1,059 Mountain 4, % Missouri 1,156 Alaska 234 North Dakota 290 Washington 1,193 South Dakota 310 Oregon 695 Nebraska 586 California 5,450 Kansas 758 Hawaii 387 West No. Central 5, % Pacific 7, % Delaware 116 US Territories 85 Maryland 953 United States 49, % Washington, DC 84 Canada 104 Virginia 1,226 Mexico 4 West Virginia 205 Other International 60 North Carolina 1,514 APO/FPO - South Carolina 638 Georgia 1,258 Florida 2,562 South Atlantic 8, % TOTAL QUALIFIED CIRCULATION 50, % Source: CONCRETE CONSTRUCTION Nov/Dec 2017 analyzed issue

4 FIRM DEMOGRAPHIC PROFILE WHICH OF THESE SERVICES DOES YOUR FIRM PROVIDE? ON PROJECTS, WHAT PERCENT OF THE TIME DOES YOUR FIRM DO ITS OWN SITE PREP WORK?

5 FIRM DEMOGRAPHIC PROFILE IN WHICH OF THESE TYPES OF CONCRETE WORK IS YOUR FIRM INVOLVED? WHICH OF THESE TYPES OF STRUCTURES IS YOUR FIRM INVOLVED WITH BUILDING, REPAIRING, OR DESIGNING?

6 FIRM DEMOGRAPHIC PROFILE WHICH OF THESE SPECIFIC ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING, REPAIRING, OR DESIGNING? (COMMERCIAL/INDUSTRIAL/INSTITUTIONAL) WHICH OF THESE SPECIFIC STRUCTURAL ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING, REPAIRING, OR DESIGNING? (RESIDENTIAL)

7 CONCRETE PROJECTS REGARDING CONCRETE PROJECTS, IN GENERAL, WHICH OF THE FOLLOWING DO YOU OR YOUR FIRM EVER DO IN RELATION TO THE PROJECT SPECIFICATIONS (INCLUDING ANY ASPECT - MATERIALS, ANCHORS, ETC.)? HOW MUCH DO YOU AGREE OR DISAGREE WITH THESE STATEMENTS?

8 JOB SITE TOOLS AVERAGE NUMBER OF TOOLS OWNED/LEASED* JOB SITE EQUIPMENT AVERAGE NUMBER OF EQUIPMENT OWNED/LEASED*

9 INVOLVEMENT WHAT SOURCES DO YOU RELY ON FOR INFORMATION TO EVALUATE CONCRETE-RELATED EQUIPMENT, TOOLS OR MATERIALS? IF YOU HAVE AN IMMEDIATE NEED FOR A PRODUCT THAT YOU VE SEEN IN A MAGAZINE ARTICLE OR AD, AND INTEND TO PURCHASE, WHAT IS YOUR USUAL COURSE OF ACTION?

10 INVOLVEMENT WHEN EDUCATING YOURSELF ABOUT A SPECIFIC BRAND S TOOL, PIECE OF EQUIPMENT OR MATERIAL, WHAT IS THE MOST VALUABLE TYPE OF CONTENT (ASIDE FROM STANDARD PRODUCT DATA SHEETS) THAT WOULD MOTIVATE YOUR INTENT TO BUY? OTHER INFORMATION SOURCES WORLD OF CONCRETE IS TYPICALLY HELD IN LAS VEGAS IN JANUARY. HOW MANY OF THE LAST FIVE WORLD OF CONCRETE SHOWS HAVE YOU ATTENDED?

11 OTHER INFORMATION SOURCES MEDIA BRANDS RECEIVED IN PRINT MOST USEFUL MEDIA BRANDS Hanley Wood Media Inc. One Thomas Circle Suite 600 Washington, DC T: F: Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE CONSTRUCTION, and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and included respondents from CONCRETE CONSTRUCTION print subscribers with addresses, subscribers of the monthly CONCRETE CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website.