Decking & Railing. Product Knowledge Training

Transcription

1 Decking & Railing Product Knowledge Training 6/26/2017

2 Integrity Composites, LLC OUR VISION: Continue to be the easiest company, in the outdoor living space, to conduct business with. OUR MISSION: To earn our customer s loyalty and trust by fully understanding their needs and by providing consistent high quality products, with exceptional service and value.

3 Company History

4 100,000 Sq. Ft Manufacturing Facility

5 Why Should You Choose DuraLife? Offer your customers something different and better!

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7 The only manufacturer in the industry with 12 years of experience in producing co-extruded, capped composite decking products. Field Tested / In-House Laboratory Tested / Third Party Tested Siesta profile has been rated the top overall composite decking product by the most trusted consumer advocate publication in the U.S. Siesta profile is rated 20 inches on-center joist spacing (residential) and 16 inches at a 45 angle to the joist Polypropylene composite core and cap stock.

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9 DuraLife Siesta Profile DuraLife Siesta Profile A higher value means a stiffer board. (less flex between joists) The measure of a board s ultimate strength before rupture.

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11 Over-spray from sun tan lotion or bug spray may stain PVC decking

12 Reflected UV light (low-e glass) may fade or damage PVC decking

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19 Your Choice Program MVP Profile Value Starter Profile Function Siesta Profile Performance Introducing the DuraLife Your Choice Program Select Your Favorite Color at the Performance & Price Level You Need

20 Your Choice Program The Duralife Your Choice Program includes a full variety of variegated and non-variegated colors. Hardwoods Collection (variegated) Brazilian Cherry Garapa Gray Golden Teak Tropical Walnut All colors feature our standard 25 Year Performance, Stain & Fade Warranty Landscapes Collection (non-variegated) Coastal Grey Slate Pebble Mahogany

21 Your Choice Program The Duralife Your Choice Program includes three individual profiles to meet your specific requirement for performance and value Siesta MVP Starter Ultimate Performance Maximum Value Form & Function 20 on-center joist span 16 on-center joist span 20 on-center joist span 16 on-center for angled designs 12 on-center for angled decking Perimeter Board & Stair Treads Polypropylene Capped Composite Polypropylene Capped Composite Polypropylene Capped Composite Hidden Fastener System Hidden Fastener System Hidden Fastener & Face Screw 25 Year Stain & Fade Warranty 25 Year Stain & Fade Warranty 25 Year Stain & Fade Warranty 12, 16, & 20 ft. lengths 12, 16, & 20 ft. lengths 16 ft. length All Profiles are Now Available in any of DuraLife s 8 Standard Colors!

22 Your Choice Program Which Profile is Which?

23 Your Choice Program Only the Edge View Gives it Away!

24 Your Choice Program SKU Count: Your Choice Program A total of 8 colors 3 lengths for Siesta & MVP profiles 1 length for Starter profile For a total of 56 different decking SKUs (excluding fascia) DuraLife decking SKU count including fascia & riser profiles = 74 * 35 total SKUS if just stocking MVP & Starter profiles, riser & fascia profiles Our competitors*: Fiberon decking SKU count including fascia & riser profiles = 159 Trex decking SKU count including fascia & riser profiles = 147 Timbertech (excluding Azek) decking SKU count including fascia & riser profiles = 104 * Based upon manufacturer s published information

25 Embossed Wood Grain: Your Choice Program Wood Grain Follows Colour. The Hardscapes Collection colors have a straight grain pattern and Landscapes Collection colors have the traditional flat grain pattern Straight Grain Traditional Flat Grain

26 Your Choice Program

27 Railways Universal Railing 5x5 post sleeves simply slide over standard 4x4 wood posts. Eight standard colors to match or accent your deck. Uni-Ball connectors make installation a snap! Railways structural post mounts on top of decking surface.

28 Cable Railing Components Pre-drilled posts & balusters Pre-drilled intermediate posts and balusters for cable rail systems

29 Rockport Railing New for 2017 Aluminum Reinforced, Cellular PVC Railing

30 New for 2017 Deck Board End Caps

31 Dock & Boardwalk Planks No harmful chemicals to leach into the water Manufactured using recycled materials and eligible for LEED -based projects Patented protection on all four sides Deeply embossed wood grain that has excellent traction, even when wet Easy to install and very low maintenance Strong and rigid composite dock plank Available in Coastal Grey 139.7mm x 28.58mm 4.88m length 32 boards per lift Other colors & lengths are available (min. 4 lift qty.)

32 Marketing

33 Digital Marketing Social Media Web Ads Blog Posts

34 Name: WILLIAM MCNAIR Relationship to product: Contractor How did you hear about us?: Web search Company: WATERSIDE DEVELOPMENT Shipping address: 150 COUNTY ROAD 4232 Crane Hill, AL Phone: Starting project in: 1-4 weeks Samples requested: Hardwoods Collection - Siesta (Golden Teak) Hardwoods Collection - Siesta (Garapa Grey) Hardwoods Collection - Siesta (Tropical Walnut) SHIPPING INFORMATION: Tracking number: Sales Leads

35 Web Based Education Tools for Contractor & Homeowners

36 PR / Web Media Editorial Content Traditional Print Media

37 Point of Sale Merchandising

38 It s Your Choice! We just make it easier. Thank You