TOTAL AUDIENCE PROFILE

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1 REPORT TOTAL AUDIENCE PROFILE For Quarterly Period of January-March PROFILE OF MARKET SERVED Audience Profile for Quarterly Period: January - March Today targets highway/heavy construction and general building construction professionals interested in optimizing their ROI on construction equipment. Its audience encompasses contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/ stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials and supplies. Qualified Frequency Distribution Today Print Version (BPA audited) - November 2017 Issue 12 77,000 E-Newsletters Breaking Ground 2X Monthly 58, ,478 Construction Zone Marketing Marketing 86,045 Social Media Facebook Likes 6,189 Twitter Followers 29,300 Today, which celebrated its 50th year in 2015, is published monthly and provides independent, insightful content about equipment best practices including selection, application and maintenance and options to acquire and manage assets. Editorial includes the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite. Today is an excellent source of buyers of heavy and general construction equipment and tools, materials, and supplies. Breaking Ground 10/27/14 1:34 PM ForConstructionPros.com September 10, 2014 View this online. Earthmoving : Give Dozer Uptime a Push with Proper STATE OF FEATURED How to Avoid Trenching Troubles FEBRUARY How to safely operate your trencher attachment with ease. What Will Shift Infrastructure Ahead in? TRANSPORTATION INDUSTRY NEWS U.S. Pavement Services, Boston Red Sox honor Wounded Warriors Over 300 Wounded Warrior members and their families honored at Fenway Park AEM Report Shows How Construction Drives U.S. Economy Construction equipment industry s $57.1 billion economic footprint supports 370,000 jobs Peterbilt Showcases Autonomous Assist Driving Technology Company uses the ITS World Congress to demonstrate technologies capable of autonomous driving as a means to... Moody's: US Poised to Become Largest P3 Market in the World Given the sheer size of its infrastructure and growing urban population, the US has the potential of becoming Choose tires for the... ET0218_01_Cover_CB.indd 1 SPONSORED 2/7/18 9:31 AM WEBSITE METRICS Skid Steer Grader Blade SitePro offers the SSGB-8A Grader Blade for asphalt, landscaping, and concrete flatwork contractors features an 8 six-way hydraulically controlled moldboard with 25 rotation/tilt. A variety of other skid steer, compact equipment, utility tractor and front loader attachments are also available. Learn more ForConstructionPros.com Sessions Users Pageviews Average Session Duration January 274, , ,662 0:02:58 February 241, , ,544 0:02:50 March 289, , ,151 0:02:37 268, , ,786 0:02:48 Average Source: Google Analytics Sessions: number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site Average Session Duration: The average time a person spends on the website each visit. VIDEO NETWORK Video: Features of the Mustang Mid-Frame R Series Skid-steer Loaders The 1350R, 1500R and 1650R models provide the ultimate in comfort with a large operator s station mounted forward... Video: Caterpillar's Doug Oberhelman Addresses the Need for Longterm Infrastructure Funding Cat's Chairman and CEO Doug Oberhelman talks about the company's readiness to help build and improve the... Video: KOBELCO SK350 at Freedom Tower in NYC - Part 1 KOBELCO Construction Machinery's SK350 crawler excavator worked in downtown Manhattan, just in front of the Freedom... SPONSORED MSA Fas-Trac III Suspension Eliminates Head Protection Headaches MSA Fas-Trac III Suspension has a lower nape strap; three levels of adjustment; smooth rotation/secure hold ratchet; integral comfort pad; no metal parts; an optional sweat-wicking accessory; and more. Fas-Trac III improves comfort, retention and stability; available for all MSA Protective Helmets. Visit us.msasafety.com/fastrac FEATURED S Potain MR 418 Luffing Jib Cranes By Manitowoc Cranes Vermeer PTX44 Rideon Service Plow By Vermeer Page 1 of 2 1

2 Choose tires for FEBRUARY JANUARY- TOTAL AUDIENCE PROFILE / Today PRINT AUDIENCE BY BUSINESS AND TITLE Today November 2017 Print Issue (Note 1) (Note 2) (Note 3) (Note 4) (Note 5) (Note 6) Operator/ Staff (Note 7) 1. Contractors A. Highway and Heavy Construction: Grading & Excavating 21, % 16,943 1, Highway & Streets 9, % 5,109 2,033 1, Utility, Water, Sewer, Pipeline 6, % 4,450 1, B. General Building Construction: Commercial & Non-Residential 11, % 8,033 1,472 1, Residential & Tract 6, % 4, Concrete 3, % 2, Foundation % C. Engaged in Both: Contractors engaged in both categories described above 7, % 4,623 1, D. Other Contractors: Electrical, demolition, mechanical, masonry/ stonework 3, % 2, Subtotal Contractors 69, % 48,920 9,238 5,264 2,120 1, , Non-Contractors, Users of Construction & Products Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, % Utility/Power Co-op % Subtotal Construction Material Producers and Non-Contractor Users of Construction & Products 2, % 1, Users of Construction & Products 72, % 50,123 9,745 5,503 2,259 1, , Distributor/Dealer of Construction, Materials, and Supplies Distributor/Dealer of construction equipment, materials, and supplies 4, % 2,797 1, Qualified Circulation 77, % 52,920 11,055 5,783 2,533 1,908 1,009 1,792 Percent 100.0% 68.7% 14.4% 7.5% 3.3% 2.5% 1.3% 2.3% Note 1: titles include Owner, President, CEO, and related personnel. Note 2: titles include Manager, Scheduler, and related personnel. Note 3: titles include Site Supervisor/Manager, Supervisor, and related personnel. Note 4: titles include, Fleet or Supervisor, Shop & Mechanical Supervisor, Master Mechanic, and related personnel. Note 5: titles include Field Supervisor, Construction Field Engineers, and related personnel. Note 6: titles include Manager and related personnel. Note 7: Operator/Staff and related personnel. Source: December 2017 BPA Brand Report (Claimed - Audit Pending) Earthmoving : Give Dozer Uptime a Push with Proper STATE OF What Will Shift Infrastructure Ahead in? TRANSPORTATION 2

3 Choose tires for JANUARY- TOTAL AUDIENCE PROFILE / Today PRINT AUDIENCE BY SALES VOLUME Today November 2017 Print Issue Classification By Sales Volume 1. Contractors A. Highway and Heavy Construction: Less than $500,000 $500,000- $999,999 $1,000,000- $2,499,999 $2,500,000- $4,999,999 $5,000,000- $10,000,000 Over $10,000,000 Sales Volume Not Available Grading & Excavating 21, % 7,983 4,029 3,640 1,988 1,435 1, Highway & Streets 9, % 1,895 1,250 1,690 1,279 1,078 1, Utility, Water, Sewer, Pipeline 6, % 1,743 1,187 1, B. General Building Construction: Commercial & Non-Residential 11, % 2,105 1,913 2,501 1,618 1,263 1, Residential & Tract 6, % 2,662 1,330 1, Concrete 3, % Foundation % C. Engaged in Both: Contractors engaged in both categories described above 7, % 1,614 1,278 1, , D. Other Contractors Electrical, demolition, mechanical and masonry/stonework 3, % 1, Subtotal Contractors 69, % 20,043 12,255 13,287 8,083 5,931 7,650 2, Non-Contractors, Users of Construction & Products s Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, % Utility/Power Co-op % Subtotal Producers and Non-Contractors, Users of Construction & Products 2, % Users of Construction & Products 72, % 20,654 12,571 13,693 8,365 6,139 8,006 2, Distributor/Dealer of Construction, Materials, and Supplies Distributor/Dealer of construction equipment, materials and supplies 4, % , Qualified Circulation 77, % 21,576 13,268 14,517 8,915 6,671 9,152 2,901 Source: December 2017 BPA Brand Report (Claimed - Audit Pending) Percent 100.0% 28.0% 17.2% 18.9% 11.6% 8.7% 11.9% 3.8% Earthmoving : Give Dozer Uptime a Push with Proper STATE OF What Will Shift Infrastructure Ahead in? TRANSPORTATION FEBRUARY 3

4 Choose tires for JANUARY- TOTAL AUDIENCE PROFILE / Today PRINT AUDIENCE BY REPLACEMENT VALUE Today November 2017 Print Issue 1. Contractors A. Highway and Heavy Construction: Classification By Firm s Fleet Replacement Value Of Construction & Trucks Owned and/or Leased for Company s Use $500,000 or Less $500,001- $1,000,000 $1,000,001- $5,000,000 $5,000,001 and over Replacement Value Not Available Grading & Excavating 21, % 6,465 3,838 3,948 2,097 4,808 Highway & Streets 9, % 1,947 1,532 2,163 1,729 2,267 Utility, Water, Sewer, Pipeline 6, % 2,265 1,272 1, B. General Building Construction: Commercial & Non-Residential 11, % 4,640 2,064 1, ,051 Residential & Tract 6, % 4, Concrete 3, % 1, Foundation % C. Engaged in Both: Contractors engaged in both categories described above 7, % 2,357 1,500 1,641 1, D. Other Contractors Electrical, demolition, mechanical and masonry/stonework 3, % 1, Subtotal Contractors 69, % 24,899 12,458 12,438 7,396 12, Non-Contractors, Users of Construction & Products s Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, % Utility/Power Co-op % Subtotal Producers and Non-Contractor Users of Construction & Products 2, % Users of Construction & Products 72, % 25,653 12,820 12,925 7,783 12, Distributor/Dealer of Construction, Materials, and Supplies Distributor/Dealer of construction equipment, materials and supplies 4, % 1, , Qualified Circulation 77, % 27,307 13,535 13,682 8,865 13,611 Percent 100.0% 35.5% 17.6% 17.8% 11.5% 17.7% Source: December 2017 BPA Brand Report (Claimed - Audit Pending) Earthmoving : Give Dozer Uptime a Push with Proper STATE OF What Will Shift Infrastructure Ahead in? TRANSPORTATION FEBRUARY 4

5 JANUARY- TOTAL AUDIENCE PROFILE / Today E-NEWSLETTER DISTRIBUTION Today Breaking Ground E-Newsletter Operator/ Staff Grading & Excavating 10, % 8, Highways & Streets 5, % 3,370 1, Other Titled & Non- Titled Copies Utility, Water, Sewer, Pipeline 3, % 2, Non-Contractor - Utility/ Power Co-Op % Commercial & Non- Residential 7, % 5, Both Heavy & General Building Construction 4, % 2, Concrete 3, % 2, Foundation % Demolition % Electrical % Mechanical % Masonry/Stonework % Producer 1, % Distributor/Dealer Construction 3, % 1, Residential & Tract 3, % 2, Subtotal 46, % 31,427 6,402 3,515 1,469 1, ,056 1,643 Others Allied to the Field 11, % ,996 Circulation 58, % 31,830 6,460 3,550 1,505 1, ,072 12,639 Percent 100.0% 54.4% 11.0% 6.1% 2.6% 1.8% 0.7% 1.8% 21.6% 5

6 JANUARY- TOTAL AUDIENCE PROFILE / Today E-NEWSLETTER DISTRIBUTION Today Construction Zone E-Newsletter Operator/ Staff Other Titled & Non-Titled Copies Grading & Excavating 6, % 5, Highways & Streets 4, % 2, Utility, Water, Sewer, Pipeline 2, % 1, Non-Contractor - Utility/Power Co-Op % Commercial & Non-Residential 5, % 3, Both Heavy & General Building Construction 3, % 2, Concrete 3, % 3, Foundation % Demolition % Electrical % Mechanical % Masonry/Stonework % Producer % Distributor/Dealer Construction 6, % 3,147 2, Residential & Tract 2, % 2, General Rental Center 6, % 3,810 2, Retail Firm With Rental Department 1, % Manufacturers Representative % Subtotal 48, % 30,863 9,784 2,986 1,444 1, Others Allied to the Field 0 0.0% Circulation 48, % 30,863 9,784 2,986 1,444 1, Percent 100.0% 63.7% 20.2% 6.2% 3.0% 2.8% 0.8% 1.8% 1.7% 6

7 JANUARY- TOTAL AUDIENCE PROFILE / Today MARKETING Today Marketing Operator/ Staff Other Titled & Non-Titled Copies Grading & Excavating 16, % 12,871 1, Highways & Streets 9, % 5,376 1, Utility, Water, Sewer, Pipeline 6, % 4, Non-Contractor - Utility/Power Co-Op % Commercial & Non-Residential 11, % 8,102 1,329 1, Both Heavy & General Building Construction 7, % 4,204 1, Concrete 5, % 4, Foundation % Demolition 1, % Electrical % Mechanical % Masonry/Stonework 1, % 1, Producer 1, % Distributor/Dealer Construction 6, % 3,146 1, Residential & Tract 6, % 4, Subtotal 75, % 51,970 10,395 5,558 2,217 1, ,786 1,626 Others Allied to the Field 10, % ,282 Circulation 86, % 52,619 10,479 5,601 2,258 1, ,804 10,908 Percent 100.0% 61.2% 12.2% 6.5% 2.6% 2.0% 0.7% 2.1% 12.7% The data reflected within this report is provided in good faith as an accurate representation of the audience served for Today. Sean Dunphy, Group Publisher Audience Profile report provided by AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI ACBusinessMedia.com Copyright AC Business Media, Inc. All rights reserved. 7