Manufacturing Industry From a Viewpoint of Marketing

Transcription

1 第 43 回日本ニュージーランド経済人会議 Manufacturing Industry From a Viewpoint of Marketing DAIKEN NEW ZEALAND LIMITED MASAHIRO YAMAZAKI

2 Contents 1. Company Introduction 2. MDF Market 3. Problems & Solutions

3 Contents 1. Company Introduction 2. MDF Market 3. Problems & Solutions

4 Company Introduction DAIKEN NEW ZEALAND LIMITED (DNZ) is; Manufacturer of MDF (Medium Density Fiberboard) History; 1976 Start Operation 1994 Add New Line (L2) 2009 Daiken take over (Share 51%) 2015 Daiken share 100%

5 Company Introduction Outline of DNZ Number of Employees; 175 staffs Yearly Production Volume; 210,000m 3 Yearly Net Sales; NZ$100,000,000 NPI DNZ Dongwha

6 Company Introduction Main Manufacturing Process of MDF Wood Chip Fiber Making Mat Forming Hot Press Sanding Cut to size

7 Company Introduction Material Transition Fiber Wood Chip (Radiata Pine) Forming Mat

8 Company Introduction Main Usage of MDF Interior Door Face Material of Kitchen Storage Door Base Material of Flooring Frame Material Flush Panel

9 Company Introduction DAIKEN Corporation Creating New Lifestyle And Values in Three Main Core Business Areas Housing, Ecology and Engineering- Number of Employees: 3,060 (Consolidated) (as of March 2016) Business Result: (Unit : Million JPY) Net Operating Ordinary Net Sales Income Income Income Results for Fiscal Year ,141 5,586 5,281 3,988 Plan for Fiscal Year ,000 6,000 6,300 4,000

10 Company Introduction Engineering Business 13,978 (million yen) Other Business 11,561 (million yen) 8.3% 6.9% Interior Doors Insulation Board MDF Eco Business 33.5% 56,345 (million yen) Net Sales 168,141 (million yen) Housing Business 51.3% 86,256 (million yen) Staircases Dailite Dai-Lotone Flooring materials, storage

11 Company Introduction Circulatory use of timber resources Forests Lumbers, plywoods Products Residences LumberingMill Wood Chips MDF Ends Using Mill Ends Without Waste When Lumbering Insulation Boards Wood Chips Recycling Scrap Materials When Dismantling Dismantled Old efficient use of timber resources stabilize the CO2 for a long term Biomass Boilers (BiomassFuel) Biomass Boilers (BiomassFuel)

12 Company Introduction Manufacturing Location and Sales Office Manufacturing Locations (Above Line: Company Name, Plant Name) (Below Line: Name of Product Manufactured) Overseas Sales Offices Inami Plant Interior doors, fittings and fixtures, etc. Toyama Juki Co., Ltd. Storage fittings and fixtures, etc. Setouchi Kakoh Corporation Singapore Miri Shanghai Daiken Industries (Ningbo) Corporation (China) Interior doors; wooden flooring materials, etc. DAIKEN MIRI SDN.BHD. (Malaysia) MDF DAIKEN SARAWAK SDN.BHD. (Malaysia) MDF Wooden flooring materials Okayama Plant Tatami board, cured board Dai-Lotone (Ceiling Board), Dailite (Durable surface material), etc. Dai-tac Corporation Tatami surfaces Daifit Corporation Wooden flooring materials Aizu Daiken Kakoh Corporation Tatami surfaces Takahagi Plant Tatami board, cured board, etc. Indonesia (Jakarta) Mie Plant (Hisai) Wooden flooring materials PT.DAIKEN DHARMA INDONESIA. Interior doors; Door Flame DAIKEN NEW ZEALAND LIMITED (New Zealand) MDF Mie Plant (Kawage) Wooden flooring materials Dai-wood Corporation Wooden flooring materials

13 Contents 1. Company Introduction 2. MDF Market 3. Problems & Solutions

14 MDF Market MDF Demand in Japan Market 1,200,000 1,000,000 m 3 IMPORT DOMESTIC Averagely, 57% is imported Trade Statistics of Japan, Ministry of Finance 800, , , , , , , , , , , , , , , , , , , , , ,

15 MDF Market Countries who supply MDF to Japan Trade Statistics of Japan, Ministry of Finance 700, ,000 m 3 New Zealand Malaysia South Korea Others Averagely, 55% comes from NZ 500,000 15,467 21,334 25,268 26,052 19, , , ,221 12, ,879 6,554 6, ,145 11, , , , , , , , , , , , , , , , , ,

16 MDF Market MDF exported from New Zealand Statistics New Zealand 700, ,000 m 3 Japan China Indonesia Averagely, 55% goes to Japan Others 500, , ,000 51,585 42,170 54,249 48,711 46,844 60, , , , , ,

17 MDF Market MDF Demand in Japan vs Housing Starts Trade Statistics of Japan, Ministry of Finance 1,200,000 1,000,000 Construction Statistics, Ministry of Land, Infrastructure, Transport and Tourism IMPORT DOMESTIC Housing Starts MDF Supply (m 3 ) / No of Housing Starts 800, , , ,

18 MDF Market Global Yearly MDF Supply Europe 21.8Mm 3 North America 4.8Mm 3 South America 8.3Mm 3 Africa 0.3Mm 3 Asia & Oceania 54.9Mm 3 <Central Asia / Middle East> India 0.7Mm 3 Iran 0.8Mm 3 Pakistan 0.1Mm 3 Sri Lanka 0.2Mm 3 <East Asia> Japan 0.5Mm 3 South Korea 2.1Mm 3 China 42.1Mm 3 <Southeast Asia> Vietnam 0.6Mm 3 Thailand 3.3Mm 3 Malaysia 1.5Mm 3 Indonesia 1.3Mm 3 <Oceania> Australia 0.8Mm 3 New Zealand 0.7Mm 3 World Wood Based Panel

19 Contents 1. Company Introduction 2. MDF Market 3. Problems & Solutions

20 Problems & Solutions Improvement of Productivity in Japan Capital Investment Small Group Activity Site Operator takes Initiative Improvement Activities 5S Activities

21 Problems & Solutions DNZ Staffs service of Length years, More than years, years, years, years, years, 43

22 Problems & Solutions Improvement of Productivity in DNZ Review Work Instruction (Manual) One Point Advice (Well Known in Japan) A lot of Project Teams

23 Problems & Solutions

24 Thank You for Your Kind Attention. 24