HELP BARK FOR LIFE IN THE FIGHT AGAINST CANCER

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1 HELP BARK FOR LIFE IN THE FIGHT AGAINST CANCER American Cancer Society Relay For Life is a global phenomenon of organized community walks that have raised much-needed funds and awareness to save lives from cancer. Started nearly 30 years ago, Relay For Life is the largest nonprofit fundraising activity in the world today. But we need to save more lives, faster, by involving as many people as we possibly can. That s why Bark For Life is so important. It gives American Cancer Society the chance to reach an entirely new audience: dog lovers. Bark For Life is a celebration of dogs as caregivers in the fight against cancer, and a unique opportunity for your business to reach this exclusive audience of dog lovers who will associate your brand with the important, lifesaving work of the American Cancer Society.

2 To find a Bark For Life near you, please visit EACH BARK FOR LIFE EVENT IS A FUN-FILLED DAY WITH A WIDE VARIETY OF SPONSORSHIP TOUCHPOINTS FOR YOUR BUSINESS: Track signage on walk route Event banners, programs & flyers Verbal recognition Food & music Working-dog demonstrations (therapy/police/rescue) Games and contests Doggy bags for participants Vendor booths and tables Bark For Life Web site & T-shirts We hope you can take part in honoring the lifelong contributions of our canine caregivers and empowering those affected by cancer by contributing to one of these very special events. For more information about Bark For Life or for cancer information 24 hours a day, please call

3 BARK FOR LIFE CAN HELP YOUR BRAND REACH A WHOLE NEW AUDIENCE Bark For Life is a celebration of dogs as caregivers in the fight against cancer, and a unique opportunity for your business to reach an exclusive audience of dog lovers who will associate your brand with the important, lifesaving work of the American Cancer Society. Why is supporting Bark For Life a valuable opportunity for your brand? 1. Consumers are socially conscious in their purchasing decisions 80% consider a company s commitment to social issues when deciding what to buy and where to buy it 73% would switch to a different brand if it supported a good cause 85% have a more positive image of a company that supports a good cause 72% would recommend a brand that supports a good cause 2. Bark For Life is an event of the American Cancer Society (ACS) ACS is worth $1.3 billion in terms of brand image and revenue ACS has 97% brand recognition among major health-related charities 3. A large number of dog owners have substantial purchasing power 42% make over $85,000 annually Pet owners spend $51 billion annually on their pets When you support Bark For Life, dog lovers take note, and that s good news for your business and the cancer-fighting business. To get involved with an event near you, please visit

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5 BARK FOR LIFE CORPORATE SPONSORSHIP OPPORTUNITIES Doggy Bag Product placement in doggy bags given to all Bark For Life participants Dog Run Product placement in doggy bags given to all Bark For Life participants Bark Product placement in doggy bags given to all Bark For Life participants Big Woof Up to 2 products placed in doggy bags given to all Bark For Life participants Company name/logo on basic collateral, including event program and flyers Verbal recognition day-of Bark For Life Top Dog Up to 3 products placed in doggy bags given to all Bark For Life participants Company name/logo on basic collateral, including event program and flyers Verbal recognition day-of Bark For Life Company name/logo represented on Bark For Life Web site and t-shirts Best In Show Unlimited products placed in doggy bags given to all Bark For Life participants Company name/logo on basic collateral, including event program and flyers Verbal recognition day-of Bark For Life Company name/logo represented on Bark For Life Web site and t-shirts Presenting sponsor recognition at entertainment event of your choice the day-of Bark For Life (Best Costume, Agility Contest, etc.) Company name/logo on all Bark For Life event banners

6 BARK FOR LIFE CORPORATE SPONSORSHIP OPPORTUNITIES Bark For Life of Nassau Bark For Life of Suffolk Bark For Life of Westchester Bark For Life of Brooklyn Bark For Life of Staten Island Bark For Life of Queens 1 Event 2 Events 3 Events 4 Events 5 Events Doggy Bag (per item) $100 $200 $300 $375 $450 Dog Run $250 $500 $750 $875 $950 Bark $500 $1,000 $1,500 $1,750 $1,900 Big Woof $1,000 $2,000 $3,000 $3,750 $4,250 Top Dog $2,500 $5,000 $7,500 $9,000 $10,000 Best In Show $5,000 $10,000 $15,000 $19,500 $22,500 Bark For Life of Manhattan Multi-site corporate sponsorship opportunities including Bark For Life of Manhattan should be adjusted accordingly. Doggy Bag (per item) Dog Run Bark Big Woof Top Dog Best In Show $150 $500 $1,000 $1,500 $4,000 $6,000 Doggy Bag (per item) Bark For Life of Metro NY - All seven Bark For Life events Dog Run Bark Big Woof Top Dog Best In Show $500 $1000 $2,000 $ 5,000 $15,000 $25,000 Name: BARK FOR LIFE CORPORATE SPONSORSHIP ENROLLMENT Company: Address: City: State: Zip: ship Level: Phone: Amount: o Enclosed check made to: American Cancer Society o Please charge my credit card: o VISA o MC o AMEX o DISCOVER Credit Card #: EXP: