Northeast Brabant, leading region in agrifood

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1 Northeast Brabant, leading region

2 Together we are creating a smarter, healthier and more sustainable world for tomorrow. We are the creators of the food of yesterday, today and tomorrow. From farm to fork Northeast Brabant lies at the heart of the top sector Agri&Food, one of the strongest sectors in the AgriFood Capital's mission is to enable Northeast Brabant to Netherlands. From farm to fork, nowhere else is the excel as Europe's top agrifood region, while drawing from agrifood complex so complete and of such high quality. Together with strong players from other what has always been one of Northeast Brabant s greatest sectors and regions, these food makers and changers strengths: developing, producing and marketing food. convert economic and societal challenges into new business opportunities, products and services. Economic and societal challenges Strong and focused In Northeast Brabant we face major economic and societal challenges in the areas of food, health and sustainability. A strong and focused collaboration is We address these challenges by tapping into the existing crucial for the future of Northeast Brabant, strength of our region: agrifood. AgriFood Capital is a both economically and socially. Stimulating, collaborative partnership of companies, public authorities strengthening and making the collaboration and knowledge institutes working together to achieve more sustainable that is the strength of further growth and innovation. AgriFood Capital. We do this by providing Facts & Figures Northeast Brabant AgriFood Capital Monitor jobs agrifood companies from farm to fork 26.2 billion 1 in 5 people work euros gross regional product access to knowledge, talent, network, Thanks to the unique agrifood ecosystem we are able to capital and a platform for open innovation. continuously transform ever-accelerating changes into new This is how we strengthen the unique opportunities, enabling us to achieve our ambition of being agrifood ecosystem. the leading agrifood region. 4,4 billion euros export 23.6 billion euros added value 2 38% of total regional export 3

3 Food companies such as Our goals and results Heineken, Mars Netherlands, Agrifirm and Friesland Campina along with the knowledge institutes Within AgriFood Capital we work on innovations that shape the associated with AgriFood future of Northeast Brabant: one of Europe's smartest and most Capital have collaboratively developed a dedicated sustainable agrifood regions, recognised for its future-proof training programme for food employment market, strong entrepreneurship, high-impact operators. This cooperation innovations, resilient environment and high quality of life. ensures that there will be no shortage of well-trained The Global Sustainable Development Goals form the starting point personnel in the coming for this work. years. Future-proof employment market High-impact innovations We are a founding partner of Northeast Brabant must offer sufficient employment now In Northeast Brabant, today s innovation determines Foodsquad, an open innovation and in the future while remaining attractive to young people tomorrow s future. We focus on high-impact innovations network for sustainable food production systems and healthy and those who want to continuously develop them- in the areas of food & nutrition, health and sustainability. food (incl. 2.4 million euros of European funding for living labs selves. This is the aim of our regional employment market To achieve this, we create the necessary physical and legal to support food companies). Foodsquad stimulates knowledge programme AgriFood Capital Works!. Under the motto space as well as innovation centres and living labs for entre- development innovation and entrepreneurship in the fields of Keep on learning, businesses, public authorities, knowledge preneurs. Within AgriFood Capital, companies, knowledge health and sustainability. institutes and social organisations are working to make the institutes and authorities share knowledge and facilities to best possible use of all the available talent and future-proof develop innovative food-related products, concepts and the employment market. technologies. We facilitate The Family Pig 4 As a partner in the initiative: development of Horizon2020 programme the first high-tech pig barn Working with IESE Business School and Wageningen University, ACTTiVAte, we support in which the pigs' natural we developed the AgriFood Executive Global Programme, a 50 crossover-innovations habitat is mimicked as closely world-class development programme for future world-class between agrifood, aerospace, as possible. The pilot starts business executives and leaders in the global agrifood industry health and IT. ACTTiVAte in 2018 in our region. The (starts in 2018). The aim of the programme is to generate new strengthens regional Family Pig contributes to business perspectives and strengthen economic innovative capacity and the transition to sustainable activity. economic activity in the agriculture and the goal agrifood sector. emission-free in

4 We support startups and The municipalities involved SMEs by providing coaching, in AgriFood Capital started facilities, loans and grants. Agro As de Peel, a 35-hectare In 2017 we also started a living lab for developing scale-up programme. Five innovative circular food entrepreneurs who were systems and bio-based supported by AgriFood production. The ambition Capital partners were is to grow Agro As de Peel listed in the top-100 of into the foremost testing most successful SMEs in ground for the transition to the Netherlands (2017). By sustainable agriculture. It supporting entrepreneurs will serve to show what is who are starting or possible, as a place where growing a business we are entrepreneurs, public strengthening the business authorities and knowledge In 2018 North Brabant climate in Northeast Brabant. institutes jointly test the is European Region of latest innovations. Gastronomy. Together with the Province of North Brabant we developed Strong entrepreneurship Resilient living environment Inspiring platform exciting programmes for From farmer to caterer, the Northeast Brabant agrifood Climate change, increasing urbanisation, the impact of food The companies, public authorities and knowledge institutes businesses as well as for chain is complete and of the highest quality. We strengthen production on resources and the environment, availability that have combined forces in AgriFood Capital are commit- visitors to the region. our agrifood ecosystem by encouraging entrepreneurs to of raw materials, and the high standards we set for space ted to developing Northeast Brabant into a leading region start and grow companies and attracting new companies to to live, work and play demand a resilient environment. An. We share our lessons learned and celebrate the region. Our vision is one of endless opportunities rather environment that is climate-resilient, energy-neutral, clean our successes. As such, we are a source of inspiration for than limiting factors. We invest in knowledge and human & healthy, easily accessible and sustainably organised, for each other and many others. We demonstrate what we are capital, develop breeding grounds for innovation and residents, entrepreneurs and visitors. At AgriFood Capital we doing and invite others to join us. By providing an inspiring We are one of the founding encourage collaboration with businesses in other sectors. are working on a region with prime locations where all the platform we are making agrifood a true experience. fathers of Dutch Agri Food basic facilities are in place to work, study and live well. Week, which started in Join us With 50,000 visitors and 150 A top-class region can only be achieved when events in we combine strengths. Therefore we are always looking for We are involved in several food waste reduction programmes and business communities at THREE-SIXTY, the centre for circular economy in Northeast Brabant. These initiatives contribute to sustainable food production with care for people, animals and the environment. 6 AgriFood Capital = triple-helix collaboration 2.0: entrepreneurs and knowledge institutes, in collaboration with public authorities, create the top region in agrifood. inspiring people, companies and organisations with strong ambitions and a passion for food. People who bring new energy, insights and experiences to our inspiring world of agrifood. Looking for a collaboration partner? Welcome to Proud partner of the AgriFood Capital! European Regions of Gastronomy Platform 7

5 Meet Connect Inspire Collaborate Innovate Experience Grow E info@agrifoodcapital.nl T AgriFood Capital is a not for profit public-private partnership, consisting of municipalities, water boards, businesses and knowledge institutes in Northeast Brabant. AgriFood Capital develops and implements the regional policies pertaining to economy & innovation, the labour market, sustainable agriculture and resilient environment. Office address Agri&Food Plaza Onderwijsboulevard DE s-hertogenbosch The Netherlands Postal address P.O. Box AH s-hertogenbosch The Netherlands EUROPEAN CLUSTER EXCELLENCE INITIATIVE AgriFood Capital was awarded the BRONZE label of European Cluster Management Excellence on 19 May AgriFood Capital, February 2018 Graphic design: Studio Panjer, Photography: Jan Zandee, Marco Vermeulen, Koning Willem I College and Pixabay Printing: Puntscherp, Eindhoven Nothing in this publication may be reproduced and/or made public by means of print, photocopy, microfilm or any other means without previous written consent by the publisher.