FORUM 2016 WOOD FLOORING INTERNATIONAL FLOORING SUMMIT Radisson Blu Hotel Pudong Century Park, Shanghai. Supported by: Organized by:

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1 WOOD FLOORING FORUM 2016 INTERNATIONAL FLOORING SUMMIT Radisson Blu Hotel Pudong Century Park, Shanghai Concurrent Event DOMOTEX asia/chinafloor 2016 Shanghai Supported by: Chinese Forestry Industry Association Organized by: China National Forest Products Industry Association (CNFPIA) Chinese Academy of Forestry (CAF) Managed by: Flooring Committee of CNFPIA Research Institute of Wood Industry, CAF VNU Exhibitions Asia Ltd. Co-organized by: Flooring Industry Association of Chinese Provinces and Municipalities

2 ABOUT WOOD FLOORING FORUM 2016 The report released by China National Forest Products Industry Association (NFPIA) really shed the light on status quo of China wood flooring market. The report showed that compare with end of last century, the Chinese average expenditure in home decoration increased for 5 times, but its spending in wood flooring product increased for 1.5 times only. Meanwhile, production and sales of wood flooring in 2015 barely reached 4 hundred million square meters which is far less than 7.4 billion square meters made by ceramic tile. The dramatic decrease in price and quantity reflect adverse circumstance which China wood flooring industry has been suffering with. In contrast to that China s raising middle and upper classes are already buying more AUDI than anywhere in the world. Their growing taste for interior home décor is expected to create a similar, new demand for wood flooring as well. Forest resource was seen as another strategic resource beside oil and mineral due to its rarity and almost non renewability. How to reflect the true value of wood flooring product, regain lost market and obtain new customers are the key issues that industrial players must deal with. With this backdrop, CNFPIA associated with VNU asia will host Wood Flooring Forum, International Flooring Summit In March 21st, 2016, many specialists and representatives of authoritative flooring organization will gather in Shanghai to foresee the future development trend of flooring industry.

3 Agenda of World Flooring Forum 2016 Keynote Speech 13:30-13:55 Report on 2015 China s wood flooring industry Total consumption of wood flooring products in 2015, proportion of each categories and how does customers know and purchase products? Kelin YE Director Research Institute of Wood Industry, China Academy of Forestry 13:55 14:20 The challenges and opportunities of wood flooring business between USA and China Cindy SQUIRES Executive Director International Wood Products Association 14:20 14:45 The challenges and opportunities of wood flooring business between EU and China Peter MEYER Managing Director European Producers of Laminate Flooring Association Multilayer Modular Flooring Association 14:45-15:00 Tea Break

4 Product Upgrading 15:00-15:25 How does convergence of supply-side reform and internet plus totally change China s wood flooring industry? Supply side reform with internet plus were highlighted by China s President Jinping XI to the central leading group on economic affairs in 2015, November and is likely to be a therapy to development stagnation of China s traditional manufacturing industry and wood flooring is one of it. The topic will explain what supply-side reform all about and get rid of people s panic and confusion between traditional internet business and brand new internet plus and aim to make people understand something they are not ready to understand. Quansheng CHEN Economist, Senator of Congress of People Republic of China 15:25-16:05 What marketing and policy environment are required by attractive quality product? Product value is made up of two components that are essential for satisfying customers. The first is "must-have quality," attributes that are essential for any product and that provide customers with assurance. The second and also highest standard is "attractive quality," attributes that are not essential but that, when provided, perfectly match customer needs and exceed their expectations. To create product value that satisfies customers, especially in adverse circumstances, we should seek to satisfy these two components on the highest level. This topic will gather together the leaders of leading China s and overseas flooring brands and associations to discuss how and what make wood flooring an attractive quality product.

5 Industry Upgrading 16:05-16:45 Second Pioneering Work of China s wood flooring industry - Transition from traditional manufacturing industry to Culture Industry. Production of tailor made product on a large scale might become possible by introducing most cutting edge cyber technologies such as big date, cloud computing, artificial Intelligence and artificial reality into traditional manufacturing industry, meanwhile the production cost might dramatically decrease along with maturity of manufacturing facilities and processes. Does this picture shed light on development trend of China s flooring industry? Although the cyber technologies mentioned are during early stages of its development, but plausibility discussion has been started within flooring industry. This topic will gather together the leaders of leading China s and overseas flooring brands, cyber companies and manufacturing facility producers to discuss if this is the future of flooring industry. International Market 16:45-17:10 Future European requirements on wood, laminate and bamboo floorings Dr.-Ing. Rico EMMLER Member of the Management IHD 18:30-20:00 Reception Dinner