Forest Certification and the European Pulp and Paper Industry. Ulrich Leberle, CEPI Raw Materials Manager

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1 Forest Certification and the European Pulp and Paper Industry Ulrich Leberle, CEPI Raw Materials Manager

2 History of certification: building on missed opportunities Rio Summit 92: Non-legally binding authoritative statement of principles for a global consensus on the management, conservation and sustainable development of all types of forests At UN level: IPF ( ) IFF ( ) UNFF (2000- ) 1993: FSC 1999: PEFC

3 Definition «Certification is a market-based, non-regulatory forest conservation tool designed to recognize and promote environmentally-responsible forestry and sustainability of forest resources. The certification process involves an evaluation of management planning and forestry practices by a third-party according to an agreed-upon set of standards. Certification standards address social and economic welfare as well as environmental protection.» Pinchot Institute for Conservation

4 The chain of custody Material flow accountancy rules (physical separation, % in-out, volume credit) Ensures the full traceability Helps ensuring legal and sustainable sourcing Indispensible to downstream labelling and claims

5 Certification in Europe Two systems: FSC (1983) PEFC (1999) Certified surfaces PEFC total: ha PEFC (CEPI-19): ha FSC total: ha FSC (CEPI-19): ha Number of CoC certificates PEFC total: 7970 PEFC (CEPI-19): 6434 FSC total: FSC (CEPI-19): 8705

6 CEPI Wood Consumption Origin in 2010 Nearly 90% of the wood sourced domestically (EU) Committed to legality Committed to SFM Forest certification increasing CEPI area 80.0% Other 20.0% Other EU Countries 9.2% Russia 5.0% Belarus 1.5% Uruguay 1.2% Ukraine 1.1% Croatia 0.7% Congo 0.3% North America 0.2% Rest of World 0.9% Source: Eurostat

7 CEPI Pulp Consumption Origin in 2010 CEPI area 82.7% Other 17.3% Brazil 7.5% USA 3.6% Chile 1.6% Canada 1.5% South Africa 0.3% Russia 0.6% Other EU countries 0.3% Indonesia 0.3% Rest of the world 1.7% Total CEPI Pulp Consumption: 46.3 Million Tonnes Source: CEPI, Eurostat

8 Certification in the European paper industries in 2010 Input 99,9% of company owned/leased forests are certified (2008: 82%) 92,2% of company managed forests are certified (2008: n.a.) 61,6% of wood, chips and sawmilling byproducts are certified (2008: 56%) 71,1% of pulp delivered to European paper mills are certified (2008: 69%)

9 Certification in the European paper industries in 2010 Pulp Output 96,3% of market pulp production capacity covered by chain of custody certification. (2008: 90%) 70,6% of market pulp production is forest management certified and could be chain of custody certified. (2008: n.a.) 60,9% of market pulp is actually sold with chain of custody certificate enabling further labelling (2008; 53%)

10 Certification in the European paper industries in 2010 Paper Output 69,5% of total paper, tissue and board production capacity is chain of custody certified. (2008: 76%) 55,3% of total paper tissue and board produced is chain of custody certified. (2008: n.a.) 25,6% of total paper tissue and board is sold with a chain of custody certificate enabling further labelling. (2008: 13%)

11 Why is certification important for the industry? to overcome the perception that the industry is «killing trees» to overcome the perception that the industry acts illegally to backup the statement «wood is part of the solution» to safely deliver all the benefits of wood to society (carbon storage, renewable energy, etc.) to keep/increase its market share, when consumers are increasingly «greening» their consumption behaviour to avoid negative campaigns by activists

12 CEPI position on certification Committed to Sustainable Forest Management Supports the Helsinki Process Welcomes certification as a mechanism for providing assurance of well-managed forest practices Recognises that certification systems have been building on different contexts, values and strategies in order to respond to specific economic, social and environmental needs and conditions Notices that certification has been mostly developing in temperate and boreal forests of the Northern hemisphere Supports both FSC and PEFC Encourages fruitful coexistence between certification schemes Wishes no monopoly Opposes any discriminatory use of certification Expects certification to promote the use of wood rather than deter

13 Thanks for listening! 250 Avenue Louise, Box 80 B-1050 Brussels Tel: Fax: mail@cepi.org

14 Food for thoughts Do we want all Europe s forests to be certified or favour the competitive advantage of «happy fews»? Is it still about Sustainable forest management or «feel good» branding and marketing? Is the «expensive» competition healthy or should we have common core components? Should certification focus on forest management or focus on forest products? Should it be kept market driven or become mandatory (Governments involvement)?