Strategic Planning & Implementation

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1 The Midwest Urban District Forum BIDs & SSAs

2 What Is a Business Improvement District? A BID is a financing mechanism used to provide revenue for a variety of local improvements and services that enhance, not replace, existing municipal services. A BID is self-imposed and self-governed and must be supported by private sector businesses and property owners. A BID works in the same way as a common area maintenance (CAM) provision found in suburban shopping malls and office parks. BIDs make a business district more competitive by providing a managed, maintained and marketed environment.

3 Common BID Services Enhanced Maintenance Public Safety Marketing and Image Enhancement Special Events Parking Management and Transportation Economic Development Planning and Design Capital Improvements Communications and Advocacy

4 Enhanced Maintenance

5 Public Safety

6 Marketing and Image Enhancement

7 Special Events

8 Parking Management and Transportation

9 Economic Development

10 Planning and Design

11 Capital Improvements

12 Communications/Advocacy

13 BIDs: A Track Record of Success More than 1,000 BIDs exist throughout North America Multiple service options Reliable revenue Leverages other downtown improvement resources Costs relate to benefits inherently fair Governed by those that pay Encourages private sector management Requires stakeholder support Renewal rate is 99+%

14 Messages that have been resonating in recent BID formation efforts Strengthen downtown fundamentals Local control and accountability Investment, not a contribution Prepare for economic recovery, sharpen our competitive edge Pragmatic pricing, with flexibility for the future Stay focused on top priorities and set reasonable expectations

15 Is Your Community Ready for a BID? Private sector leadership Supportive local government Staff and financial resources Public/private partnership

16 Review State and Local Legislation Process for establishing the BID Service plan options Assessment options Governance Treatment of non-commercial properties Sunset provisions

17 Framework for Creating a BID Step 1: Feasibility Step 2: Plan Development Step 3: Campaign

18 Step 1: Feasibility Establish the organizational infrastructure Create a timetable Form a BID steering committee Create a local government support team Secure financing for the BID formation process Establish a study area boundary Create the database Initiate Base Level of Service and government participation agreements Initial outreach with stakeholders

19 Step 2: Plan Development Comply with requirements of enabling legislation and be user-friendly to communicate the services, costs and benefits associated with the BID. Rationale BID Boundaries Narrative work program and detailed budgets Assessment methodology Governance structure Government participation

20 Step 2: Plan Development Create a fair assessment methodology. Distribute the costs and benefits of BID services equitably to properties and businesses. The nature of proposed services and improvements will influence the design of the methodology. Assessed value Building and/or lot square footage Street frontage Benefit zones Treatment of residential and tax-exempts

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22 Step 2: Plan Development A consensus-based BID business plan. Resolve governance issues Prepare the draft BID business plan document Legal counsel review of plan Plan review workshops to test the plan Do we move on from here? Time to count votes Complete the final BID business plan

23 Step 3: Campaign Mobilize support to create the BID Train steering committee to sell the BID Identify support inclinations of stakeholders Create marketing materials to explain the BID BID Business Plan Newsletter summary Talking points Launch panel or forum Media relations strategy

24 Step 3: Campaign Mobilize support: Prepare local officials Launch petition campaign Frequent meetings with committee Committee incentives Coach steering committee through council approval

25 BID Renewal Current Status of Downtown Office, Housing, Art, Landscaping, Crime, Cleanliness, Investment

26 BID Renewal New BID Goals Lighting Art Galleries Activation Safety

27 BID Renewal Past BID Accomplishments Clean and Safe Advocacy & Public Policy Parking & Transportation Housing Economic Development Marketing

28 BID Renewal BID Survey 2010 Overall perception of downtown Pittsburgh Rate the services of PDP Overall grade for the Pittsburgh Downtown Partnership

29 BID Renewal

30 BID Renewal