Participants in Negotiated procedure with a call for competition New York,

Transcription

1 Participants in Negotiated procedure with a call for competition New York, Accompanying letter with the Negotiated procedure with a call for competition Digital Content Campaign German Cities & Culinary Germany (in accordance with UVgO = the procurement and tender process by the German Ministry for Economic Affairs and Energy) (to remain with the bidder) Appendix: - Expression of interest Application - Schedule of Appendixes - Forms To whom it may concern, The German National Tourist Office intends to outsource the services described under point Details of outsourced service 1.1. About the Client The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 32 agencies around the world to support its activities. More information can be found online at Background to this outsourcing The German National Tourist Office is looking for a creative proposal to position its themes Culinary Germany and German Cities in an engaging and sustainable way on a digital platform serving the (national) US market. Main focus should be interesting content to inspire and influence potential travelers to choose Destination Germany, and that can be shared across channels and devices. This can include editorials, sponsored content, images or videos to live on the chosen platform in perpetuity.

2 1.3. The award includes: Activities can include standard offerings like banners, e-newsletters or Social Media promotion. Creative ideas and offers in addition to standard activities are welcome, including cross media activities as long as those support the digital part of the campaign. Additional requirements: Start date Q Min. 3 months Targeted audience: affluent with min. $100,000 HHI, passport owners, international travelers, age: 35+. Please include targeting possibilities in your proposal Include media kit Include case studies Please also include measurable KPIs to ensure reporting upon campaign completion. Additional Marketing Ideas Additional marketing ideas amplifying the message are welcome 1.4. Location: New York 1.5. Completion deadline/service period Service commences: October 2018 Service terminates: earliest 31 December 2018; but minimum of 3 months running time preferred 1.6. Distribution into tranches The contract will be awarded to one bidder. 2. Notes on contract-award procedure 2.1. Type of award Negotiated procedure with a call for competition in accordance to UVgO GNTO reserves the right to negotiate with bidders Awards are granted by: German National Tourist Board Beethovenstr. 69 D Frankfurt Germany

3 2.3. Enquiries: Information is available from: German National Tourist Office Nicole Zeh Digital Marketing Manager 122 East 42nd Street, Suite 2000 New York, NY Tel.: ext Examination of bidders' suitability Bidders' suitability is investigated according to the criteria not only of financial & economic capabilities but also specialist & technical capabilities, with particular reference to the documents, declarations and certifications mentioned in clause Conditions of application 3.1. Form and content of Expression of interest Applications External presentation Hardcopy of proposal must be sent by mail to the address found in 3.8 by deadline stated in 3.8. No external presentation necessary Signature All documents together with forms (where envisaged) -- and any explanatory notes -- must be signed, and the signatory's name must be stated Documents to be attached The documents listed in clause 3.2.1, below, must be attached to the Expression of interest Application Completed, dated and signed "Expression of Interest application "Schedule of annexes to "Expression of Interest Application", completed, dated and signed; "Details of Bidder" Form 1, completed, dated and signed;

4 "Bidders' Association Declaration" (where applicable) Form 2, completed, dated and signed ; "Appointment of subcontractors for services to be outsourced" (where applicable) Form 3, completed, dated and signed; Completed, dated and signed Form 4 "References for the services of the bidder in the last three years ; Completed, dated and signed Form 5 "References for the responsible project manager(s) and their services in the last three years ; Documents for assessment of suitability The following documents must be submitted together with the Expression of interest Application, for purposes of assessment of the Bidder's suitability: Details of Bidder corresponding to Form 1 "Details of Bidder" together with all information requested therein (indicated separately for each member of Bidders Association, where applicable); Bidder's References corresponding to Form 4 "References for the responsible project manager(s) and their services within the last three years" References for employees of Bidder/subcontractor corresponding to Form 5 "References for the responsible project manager(s) and their services in the last three years" (where applicable: indicated separately for each member of Bidders Association). It is mandatory to present the above declarations; any Expression of interest Applications which do not comprise these declarations, or not in a complete form, will be the subject of a request for their submission, in line with the UVgO conditions, within a designated deadline. Furthermore, the information requested for presentation in the Forms must be presented integrally and in each of the envisaged boxes. If, for any objective reasons, there should be any information which it is not possible for a Bidder to enter in one or in several boxes, then this situation must be referred to in respect of the box or boxes affected, and also explained in the same place or elsewhere. In the event of the absence of any information which is still not submitted after a repeated request and without any objective reason being explained, DZT will have no alternative but to exclude the affected Expression of interest Application from the procedure without further notice Bidders Associations Industrial associations and other associated bidders are subject to joint & several liability for the fulfilment of the services offered, and all of the members of the Bidders association must be mentioned in the Expression of interest Appli-

5 cations; furthermore, one of their members must be designated as the authorised representative for the contract-award procedure, for the negotiation and for the execution of the contract Passing-out of services to subcontractors The Bidder must indicate the nature and extent of the services which it intends to transfer to subcontractors, and must indicate their names. The Bidder must prove that the necessary resources from these subcontractors are available. In the securing of offers from subcontractors, the Bidder is under obligation to involve smaller and medium-sized companies (to a reasonable extent) and to issue subcontracted orders to smaller and medium-sized companies to the extent consistent with contractually-compliant execution of the service, and to abide by the criteria of fair competition in its transfer of part-services and, furthermore, not to place the subcontractor subject to less favourable conditions with particular reference to the mode of payment and the deposit payments than those negotiated under the contract awarded to the Bidder itself. Only in well-justified exceptional cases will the Client's approval for the passing-out of services to subcontractors be withheld Reimbursement of expenditures The process of preparation of Expression of interest Applications is not reimbursed. No costs of duplication for the dispatch of these contract-award documents are reimbursed. Declaration Obligation After Bidders' Expression of interest applications have been opened, they may be requested to provide clarification and additional information in order to clear up any equivocal aspects concerning the Expression of interest applications or concerning the Bidders themselves. Anti-corruption Directive In line with the Federal Governmental Directive on the prevention of corruption as issued in the Federal Government on 30 July 2004, the Bidder declares its willingness to bind over its employees who will be collaborating in the provision of the services to fulfil the mandatory regulations governing the expert fulfilment of their obligations arising from the order. Issuance of Expression of interest Applications Expression of interest Applications must be received by mail by October 1st, 2018 noon, to: German National Tourist Office Nicole Zeh 122 East 42nd Street, Suite 2000 New York, NY

6 3.9. Date on which request for proposal of Bid is sent Expected October 04, 2018 Medium in which information is sent The request for presentation of a bid is issued electronically. Binding deadline The binding deadline ends on December 31, 2018 We look forward to receiving your Expression of interest Application, and remain Yours Faithfully German National Tourist Office