2 process > How the Public Art Master Plan was developed

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1 2 process > How the Public Art Master Plan was developed 2.1 media relations/communications plan 2 The consultation process used in developing the Public Art Master Plan was multi-faceted and included collaboration with: > The Steering Team that represented a broad spectrum of stakeholder interests from Staff within the City and the local arts community; > The Mayor and City Council; > Key internal and external stakeholder contacts from across the city; > The public, via an online survey on the City s website; and, > The public, via six community workshop forums that focused on individual communities throughout the six geographic areas of the city. The intent of the consultation process was to provide a variety of opportunities to participate through individual conversations, focused meetings, webbased tools and community workshops. From the outset, the Public Art Master Planning process focused on maximizing community participation, relying on several means to engage and inform the community. Communication with, and coverage by the media has been key in ensuring this result. Advertisements were placed in local daily and community newspapers and weekly entertainment papers. Press releases were sent to 2.2 The Steering Team was convened in March, 2007 with an initial project kick-off meeting and follow up meetings to discuss project progress, review preliminary work done by the Consulting Team and finalize the site selection. The Steering Team was comprised of City Staff representing the Culture Division, Community Services Department; Downtown Renewal Division, Planning and Economic Development Department; Strategic Services Division, Community Services Department; Capital Planning & Implementation Division, Public Works Department; Economic Development & Real Estate Division, Planning and Economic 2.3 the steering team the mayor and city council As part of the project s launch, the Consulting Team held a luncheon with the Mayor and Council. The Consulting Team and Steering Team each made presentations providing an overview of the City s Art in Public Places Policy and the all local media outlets. Media coverage included stories before and after the public workshops and the Open House. In addition to the City of Hamilton website updates and posters in key community facilities and galleries, notification about the project was also sent to City Council members and key stakeholder organizations. Development Department; and Tourism Hamilton, Planning and Economic Development Department. The Steering Team also included key community stakeholders representing The City of Hamilton Arts Advisory Commission, The Art Gallery of Hamilton and Hamilton Artists Inc. Over the course of the project, the Steering Team has been key in providing direction to the consulting team, highlighting issues and generating ideas for public art opportunities and priorities. Public Art Master Planning purpose and process, aimed at familiarizing Council with the Public Art Master Plan and to encourage their participation throughout the planning process. PUBLIC ART MASTER PLAN 11 City of Hamilton

2 2 12 Workshop Public Art Theme/Site Prioritization Activity

3 2 2.4 key internal and external stakeholder contacts As an initial task in the planning process, the Consulting Team interviewed key stakeholders representing City Council, various City departments, local Business Improvement Areas, arts and cultural organizations, as well as other economic development interests. In addition to interviews with key stakeholders, the Consulting Team also facilitated a half-day workshop with City Staff and external stakeholders to identify potential sites for public art, review the 2.5 community workshops In an effort to maximize public input, a total of six workshops were held one in each of the six geographic areas of Hamilton as identified in the request for proposal. The purpose of the workshops was twofold. In addition to gaining local input and insights into site selection, public art themes and general ideas on potential projects, the workshops also functioned as an important communication tool, providing information to the public on the City s Art in Public Places Policy, the importance of Public Art and the Public Art Master Planning process. City s working definition of Public Art, discuss the City s current Public Art process and to define site selection criteria to be included in the Public Art Master Plan. The key stakeholder input was an invaluable resource in shaping the Master Plan; specifically in defining public art opportunities and priorities, identifying potential sites as well as ideas for specific projects. Hamilton Public Art Master Plan Workshops: Hamilton Lower City Tuesday, June 5, 2007 The Coach House at Dundurn Castle Stoney Creek Wednesday, June 6, 2007 The Stoney Creek Lions Fruitland Community Centre Dundas Thursday, June 7, 2007 The Dundas Lions Memorial Community Centre Flamborough/Waterdown Saturday, June 9, 2007 The Waterdown Memorial Hall Ancaster Monday, June 11, 2007 The Ancaster Old Town Hall Hamilton [Mountain] & Glanbrook Tuesday, June 12, 2007 Glanford / Mount Hope Community Hall A final Public Open House was held on November 13, 2007 at the Parks Canada Discovery Centre to present the final Public Art Master Plan priority sites and recomendations for type, scale and cost. PUBLIC ART MASTER PLAN City of Hamilton 13

4 2.6 on-line survey 2 Providing an opportunity for wider public participation, for those who could not attend the public workshops or for those that wanted to provide additional input, the Steering Team, together with the Consulting Team, developed an on-line survey. The survey included a range of questions on people s perceptions of public art and specific ideas for locations and types of public art in their communities and the city atlarge. Together with the public workshops, literally hundreds of potential sites and ideas for projects were generated. This input helped form the basis of the Public Art Master Plan s site selection and final recommendations. 14 Images from Public Art Community Workshops

5 2.7 what was heard The input from the consultation process was valuable in identifying sites, opportunities for public art and recommendations for site selection criteria and projects. In total, 210 different sites throughout the City of Hamilton were identified as potential locations for public art (see complete list of identified City-owned sites in Appendix A). The following is a selection of some of the comments heard through the consultation process (for a complete summary, see Appendices): PUBLIC ART IS A SLAM DUNK - EVERYONE WANTS IT. THE CITY IS A BLANK CANVAS. ART IS A METAPHOR FOR THE CITY. PUBLIC ART IS NOT ROCKET SCIENCE - GET MOVING ON IT. THE POTENTIAL IS HUGE - WHY DON T WE HAVE MORE? PUBLIC ART EXPRESSES THE TANGIBLE REALITY OF THE CHARACTER AND HISTORY OF THE PLACE. PUBLIC ART CANNOT BE AN ADD ON. GO BIG OR GO HOME. THERE SHOULD BE PUBLIC ART ON EVERY CORNER. PUBLIC ART MASTER PLAN 15 City of Hamilton

6 public art sites LEGEND Potential Public Art site Existing site of Art in Public Places 16 2