AGENDA COMMITTEE-OF-THE-WHOLE MEETING OF COUNCIL CITY HALL COUNCIL CHAMBER MONDAY, JUNE 17,2013 7:00P.M.

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1 THE CORPORATION OF THE CITY OF ROSSLAND AGENDA COMMITTEE-OF-THE-WHOLE MEETING OF COUNCIL CITY HALL COUNCIL CHAMBER MONDAY, JUNE 17,2013 7:00P.M. (1) CALL TO ORDER (2) ADOPTION OF AGENDA (3) UNFINISHED BUSINESS Rossland Wide Branding Project (a) Rossland Wide Branding Project- Planning Assistant THAT the City approves one of the options as the City's new word mark and implement the change on all related City ofrossland materials (e.g. Website, letterhead, signatures and truck stickers) and on business cards as stock is depleted. (4) BUSINESS Communications Policy (a) Council and Staff Electronic Communications Policy- Deputy CAO/Corporate Officer Recommendation to adopt policy (as amended) (5) CLOSE OF MEETING RESOLVED THAT the June 17, 2013 Committee-of-the-Whole Meeting be adjourned. June 13, 2013 Committee-of-the-Whole Meeting 1 of 12

2 DATE May 6, 2013 TOPIC PROPOSED BY: THE CITY OF ROSSLAND REQUEST FOR COUNCIL DECISION Rossland Wide Branding Project Stacey Lightbourne ============================================================================= SUMMARY: At its meeting on April 22, 2013, Rossland City Council resolved: THAT COUNCIL BE PRESENTED WITH ALTERNATIVES TO THE WORD MARK DESIGN PRESENTED. The designer has come forward with 4 designs described below for Council's approval (see attachments). STAFF RECOMMENDATIONS: THAT the City approve one of the options as the City's new wordmark and implement the change on all related City of Rossland materials (eg. website, letterhead, signatures, and truck stickers) and on business cards as stock is depleted. OPTIONS AND ALTERNATIVES: 1. THAT the City approve one of the options as the City's new word mark and implement the change on all related City of Rossland materials (eg. website, letterhead, signatures, and truck stickers) and on business cards as stock is depleted. BENEFITS DISADVANTAGES AND NEGATIVE IMPACTS: Option 1: Choosing one of the options presented ensures the City follows the same design approach as the other stakeholders. Implementing the change on all materials presents a consistent communication approach. COSTS AND BUDGET IMPACT- REVENUE GENERATION: Truck Decals: $18.50 each (22 x = $407.00) Total "'$ LEGISLATIVE IMPACTS, PRECEDENTS, POLICIES: N/A ~ Planning Assistant Reviewed by City Manager 2 of 12

3 THE CORPORATION OF THE CITY OF ROSSLAND MEMORANDUM TO: Mayor and Council FILE: /2013 FROM: Stacey Lightbourne DATE: May 6, 2013 SUBJECT: Rossland Wide Branding Project BACKGROUND At its meeting on July 16, 2012 Rossland City Council resolved: THAT Council support in principal the concept of a community wide branding project proposed by Tourism Ross/and. Tourism Rossland received a grant from Kootenay Rockies Tourism Community Opportunities Fund for the Ross land wide branding project. The board of Tourism Rossi and approved use of the grant towards the costs of the City's (Chamber' s and Library's) individual branding work. REPORT At its meeting on April 22, 2013, Rossland City Council resolved: THAT COUNCIL BE PRESENTED WITH ALTERNATIVES TO THE WORD MARK DESIGN PRESENTED. The designer has come forward with 4 designs described below for Council's approval (see attachment). The overall font and colour choice is based on the Rossland Signage Manual as requested in the RFP for the branding project. This signage manual was previously adopted by Council and has been used in all recent signage. It was felt by the designer that it was important that key stakeholders in Rossland use the same typeface and colours as all the approved signage to achieve a consistent and professional image. The other organizations in the word mark project (Library, Chamber and Tourism Rossland) have each adopted their word mark. They are all based around the same design of the word "Rossland" with each organization featuring different graphics/words around the word Rossland. The designer did three versions of each -one simple one, one with British Columbia, Canada, and one with a tagline (which doesn't necessarily have to be those words). The last ones show what it would look like in black and white for use in newspaper advertising and other single-colour uses. 3 of 12

4 Option #1 This is the wordmark recommended by the designer. It has an ore cart signifying Rossland's history, with a tree growing out of it signifying sustainability, the environment and the nature that surrounds us. Option #2 Option 2 shows outlines of some of the significant buildings in Rossland with the sun rising over the mountain profile seen from downtown. Option#3 Option 3 is similar to Option 2 showing a scenic representation of Rossland with a ski trail down the mountain, and mountain bike trail or highway in the foreground. Option #4 This option features the City Crest and was originally presented to Council as the option because previous Council discussion on the word mark indicated a desire to retain the crest. This option is not the preferred option presented by the designer because her research found that no other municipality in BC still uses their crest in their logo. Her research found that the wordmark is the most commonly used visual element and is used on outdoor signs, vehicles, advertising and printed materials, uniforms and souvenirs. The main purpose ofthe wordmark is to identify the programs, services and facilities provided through municipal tax dollars and present a unified image to the public. This includes and is not limited to the following: stationery, forms, publications, newspaper advertisements, facility and other asset signs, staff identification/uniforms, souvenirs, vehicles and electronic usages. In contrast, the Coat of Arms is a distinguished and official symbol with an elevated status that is set apart from the wordmark and other marketing and communication tools. It is intended for ceremonial purposes only and its use is restricted to: the Mayor's ceremonial stationery; Mayor's chain of office; selected proclamations; seals; certificates and invitations; selected souvenirs; and, executive gifts. BUDGET Most of the changes are digital and will be easy to implement with very little staff time (eg. website, letterhead, signatures). Truck Decals: $18.50 each (22 x = $407.00) Total"" $ RECOMMENDATION THAT the City choose one of the options as the City's new word mark and implement the change on all related City of Rossland materials (eg. website, letterhead, signatures, and truck stickers) and business cards as stock is depleted. 4 of 12

5 CITY OF ~~- CITY OF British Columbia Canada 5 of 12

6 British Columbia Canada 6 of 12

7 =--- ROSSLAND CITY OF CITY OF =---- British Columbia Canada 7 of 12

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9 THE CORPORATION OF THE CITY OF MEMORANDUM TO: Mayor and Council FILE: /2013 FROM: Stacey Lightbourne DATE: May 22, 2013 SUBJECT: Rossland Wide Branding Project At its meeting on May 13, 2013 Rossland City Council resolved : THAT THE DISCUSSION REGARDING THE ROSSLAND WIDE BRANDING PROJECT BE DEFERRED UNTIL THE JUNE 10 REGULAR MEETING. The designer has since come back with a new design for Option 3 for Council to consider. The changes are subtle- the mountain and some of the buildings were changed to grey so it wouldn't look like industrial haze. The mountain is also taller and the road/trail area on the bottom smaller. One of the buildings was also replaced with the courthouse which is more identifiable as Rossland. Option #1 (the ore cart) is still the designer's preferred option as mentioned in the previous report. These options will be presented to Council again at the meeting on June 10, of 12

10 CITY OF CITY OF British Columbia Canada 10 of 12

11 Corporate Policy Manual Policy Title: Section: Council and Staff Electronic Communication Policy COMMUNICATIONS Policy#: Initially Approved: Last Reviewed: Scheduled to be Reviewed; XXXX,2013 POLICY: Communication is the foundation of City business'atlis now comrno{llpractice to send and receive formal and informal communication qy eipctronic means. Elect,d~f c communication is a useful tool for business communication, espec'ia.\{y for colleagues in other. bcations. However, it should not take the place of 'old fashioned' face-lo,-fuce co~tfil!vication. Elepttonic communication may be available under the ~reedorri oftlnforrpaiion legislation~'d therefore 1 content should always be factual anti pr~~tls~onal. ' PURPOSE: ''Ill. II illlll. II'. ; Due to the increased use of ele~tronic comlhunicati~lb~ween illuttncil and staff and various outside interests, ther~ -is a -~~~d to establish;a protocol $:qllhd the use of electronic comm~ication re~a,t9in% the Ci1iY:.QfRo~slanp ' bu~iq_ass. ~1sqU~sjons regarding City busines~, not subject to s.ectwn -90 9fthe Comqmmty Ch!pi~r (meet~ngs that may?e clos~d to the pubhc), should be held m an open ~d transparent forum at Comm1ttee or Council meetmgs that are generally o~r,rtlt~lth 1 e public., 1. url!'1 " 1 fl,, Ill. 'II ~~ I 'II 'J I., lh'l Forth~,?se o~the pqt~gr."eft~c~~mic ~omm'u:qt~ation" sh~l be defined as: "any comm >~tj.on v1a electrol)~~~eari~"~!:\t mvolves a text or prmtable message." l,,,h. 'I ;I PROCEDU:Ri!;.:)th..... '' 1. All elect~ob.ic communi~atlf n of an informational nature, from one Council member to another, ar~ tt> be_ cc'd to tt\ of Council; and do not need to be shared with administration unless agreed UPRp\Yit~er by the sender of the majority of Council. Electronic communic~libn from any member of Council to staff is to be sent to the CAO for distribution and cc'd to all of Council, unless the Deputy CAO is acting in place of the CAO in which case both the CAO and the Deputy CAO will be included in the circulation. Electronic Communication from any member of staff to any member of Council is to be cc'd to all ofcouncil and the CAO of 12

12 Corporate Policy Manual Council and Staff Electronic Communication # An exception to 2) and 3) can occur when a request is made or a response is required from only certain members of Council, on items such as agendas, availability for meetings, or conference bookings and the like. In those circumstances, any cc as required by 2) or 3) above is not necessary. Electronic Communication to any, or any potential, City consultant(s) or contractor(s), is to be sent by, or at the direction of, the CAO. Any external electronic communication to or from any member of Council must be cc'd to all of Council and to the CAO for record-keeping purposes. Any communication that is sensitive in nature should be avoided when using electronic communication. Use clear and concise language. If clarification or a lengthier conversation is necessary, use of the phone or a face to face meeting is required. Uppercase or bold text should only be used occasionally for emphasis, as it may imply an imperative tone or shouting and may be considered rude. 0:\POLICIES\POLICY MANUAL 2012\01. COMMUNCATIONS\ Council and Staff Electronic Communication.doc of 12