Transition Strategies

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1 Transition Strategies i

2 REGULATION THEORY: THE STATE OF ART (co-editor with Yves Saillard) JAPANESE CAPITALISM IN CRISIS (co-editor with T. Yamada) BETWEEN IMITATION AND INNOVATION. THE TRANSFER AND HYBRIDIZATION OF PRODUCTIVE MODELS IN THE INTERNATIONAL AUTOMOBILE INDUSTRY (co-editor with Elsie Charron, Ulrich Jürgens, Steven Tolliday) CONTEMPORARY CAPITALISM: THE EMBEDDEDNESS OF INSTITUTIONS (co-editor with R. Hollingsworth) AFTER FORDISM (with Jean-Pierre Durand) STATES AGAINST MARKETS: THE LIMITS OF GLOBALIZATION (co-editor with Daniel Drache) THE RETURN TO INCOMES POLICY (co-editor with Ronald Dore, Z. Mars) THE REGULATION SCHOOL. A CRITICAL INTRODUCTION THE SEARCH FOR LABOUR MARKET FLEXIBILITY ONE BEST WAY? TRAJECTORIES AND INDUSTRIAL MODELS OF THE WORLD S AUTOMOBILE PRODUCERS (co-editor with Andrew Mair, Koichi Shimizu, Giuseppe Volpato)

3 Transition Strategies Cases from the East German Industry Torsten Wulf Friedrich-Alexander-University, Erlangen-Nuremberg and Harald Hungenberg Friedrich-Alexander-University, Erlangen-Nuremberg

4 Torsten Wulf & Harald Hungenberg 2002 Softcover reprint of the hardcover 1st edition All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act First published 2002 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y Companies and representatives throughout the world PALGRAVE MACMILLAN is the new global academic imprint of the Palgrave Macmillan division of St. Martin s Press, LLC and of Palgrave Macmillan Ltd. Macmillan is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN ISBN (ebook) DOI / This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Wulf, Torsten, 1968 Transition Strategies : cases from the East German industry / by Torsten Wulf and Harald Hungenberg. p. cm. Includes bibliographical references and index. ISBN Industrial policy Germany (East) Case studies. 2. Privatization Germany (East) Case studies. I. Hungenberg, Harald II. Title. HD3616.G42 W '01 dc

5 Contents List of Tables List of Figures List of Abbreviations vii viii xi Part I The starting point 1 1 Introduction 3 2 Economic environment and starting conditions of East German companies in Part II The case studies 29 3 From collective combine to global player 31 4 From state-owned enterprise to sucessful medium-sized company 80 Part III Conclusions A characteristic adaptation pattern of East German companies Success factors in the adaptation process of East German companies Implications for companies in economies in transition 201 Notes 206 Bibliography 220 Index 229

6

7 List of Tables 3.1 Major acquisitions of Jenoptik AG, Major divestitures of Jenoptik AG, vii

8 List of Figures 1.1 Structure of the book 1.2 Process of building theory from case study research 1.3 Framework for the analysis of organizational development 1.4 Overview of the selected companies 2.1 Characteristic planning process in the economic system of the GDR 2.2 Characteristic organization of the economy of the GDR 2.3 Network of external relations of the collective combine VEB Lacke und Farben 2.4 Distribution of employees of VEB Werkzeugmaschinenfabrik Bad Düben in Deficits of state-owned enterprises under conditions of a market economy 2.6 Vicious circles of formerly state-owned industrial companies in East Germany 3.1 The demerger of the collective combine VEB Carl Zeiss Jena 3.2 Ownership structure before and after the demerger of Jenoptik Carl Zeiss Jena GmbH 3.3 Sources and appropriation of funds received by Jenoptik GmbH 3.4 Organizational structure of Jenoptik GmbH in January Organizational structure of Jenoptik GmbH in Organizational structure of Jenoptik AG in Jenoptik AG, consolidated balance sheet, Jenoptik AG, consolidated statement of income, Jenoptik AG, key figures by divisions, Structure of Deutsche Waggonbau AG in June Business areas, products and locations of Deutsche Waggonbau AG in Business areas and products of Deutsche Waggonbau AG in Organizational structure of Deutsche Waggonbau AG in Vehicles sold by Deutsche Waggonbau AG between 1990 and Deutsche Waggonbau AG, consolidated statement of income, Deutsche Waggonbau AG, consolidated balance sheet, viii

9 3.17 Deutsche Waggonbau AG, regional distribution of revenues, Employee distribution of VEB Werkzeugmaschinenfabrik Bad Düben in Product range of Bad Düben Profilwalzmaschinen GmbH in Product range of Bad Düben Profilwalzmaschinen GmbH in Bad Düben Profilwalzmaschinen GmbH, revenue development, Bad Düben Profilwalzmaschinen GmbH, development of gross profits, Bad Düben Profilwalzmaschinen GmbH, employee and productivity development, Bad Düben Profilwalzmaschinen GmbH, investments in new machinery, equipment and process improvement, Bad Düben Profilwalzmaschinen GmbH, development of sales costs and R&D costs, Revenues and revenue distribution of FAM Förderanlagen Magdeburg GmbH, Development of the employee distribution of FAM Förderanlagen Magdeburg GmbH, Employee and productivity development of FAM Förderanlagen Magdeburg GmbH, Phases in the adaptation process of FAM Förderanlagen Magdeburg GmbH 4.13 Florena Cosmetic GmbH, revenue development, Florena Cosmetic GmbH, development of net income, Florena Cosmetic GmbH, employee and productivity development, Florena Cosmetic GmbH, revenue development per product group, Florena Cosmetic GmbH, revenue development domestic and abroad, Revenues and revenue development of Kathi Rainer Thiele GmbH, Development of the product range of Kathi Rainer Thiele GmbH, Employee and productivity development of Kathi Rainer Thiele GmbH, ix

10 4.21 Phases in the adaptation process of Kathi Rainer Thiele GmbH 4.22 Trabant P Organizational structure of the Sachsenring Group in Organizational structure of the Sachsenring Group in Organizational structure of the Sachsenring Group in Sachsenring Automobiltechnik AG, consolidated balance sheet, Sachsenring Automobiltechnik AG, consolidated statement of income, Sachsenring Automobiltechnik AG, key figures by divisions/ groups, Overview of the phase of orientation in all seven cases 5.2 Overview of the phase of strategic realignment in all seven cases 5.3 Qualitative overview of the adaptation processes of the selected companies 5.4 Development of revenues and profits of the selected companies 5.5 Characteristic adaptation phases of privatized industrial companies in East Germany 6.1 Description of the clusters of East German companies found by Laschke 6.2 Progress of 'winners', 'rising stars', 'latecomers' and 'losers' on the characteristic adaptation path of East German companies 6.3 Success factors in the adaptation process of East German companies x

11 List of Abbreviations AG Aktiengesellschaft (Public limited company) BvS Bundesanstalt für vereinigungsbedingte Sonderaufgaben (Successor organization of Treuhandanstalt) Cf. Confer CIS Commonwealth of Independent States COMECON Council for Mutual Economic Assistence DAX Deutscher Aktienindex (German Stock Index) DDR Deutsche Demokratische Republik (German Democratic Republic) DDRV Verfassung der Deutschen Demokratischen Republik (Constitution of the German Democratic Republic) DIW Deutsches Institut für Wirtschaftsforschung (Berlin-based economic research institute) DM Deutsche Mark EBIT Earnings before interest and taxes EU European Union GDR German Democratic Republic GmbH Gesellschaft mit beschränkter Haftung (Company with limited liabilities) GNP Gross National Product ICE Intercity Express IfW Institut für Weltwirtschaft (Kiel-based economic research institute) IPO Initial Public Offering ISO International Standards Organization IWH Institut für Wirtschaftsforschung Halle (Halle-based economic research institute) NATO North Atlantic Treaty Organization OHG Offene Handelsgesellschaft (General partnership) VDA Verband der Automobilindustrie (Industry association of the German automobile industry) VDMA Verband Deutscher Maschinen- und Anlagenbauer e.v. (Industry association of the German plant engineering and construction industry) xi

12 VDW VEB VVB Verein Deutscher Werkzeugmaschinenfabriken e.v. (Industry association of the German machine tool industry) Volkseigener Betrieb (State-owned enterprise) Vereinigung Volkseigener Betriebe (Association of state-owned enterprises) xii

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