Master Academy for. Civic Public Affairs. Build Networks Build Expertise Build Capacity. July 24-27, 2017 Green Bay, WI.

Transcription

1 & Master Academy for Civic Public Affairs Build Networks Build Expertise Build Capacity July 24-27, 2017 Green Bay, WI

2 & Master Academy for Civic Public Affairs Revitalize Your Perspective in Green Bay Discover comprehensive professional learning and networking opportunities taken to the next level at the Master Academy for Civic and Public Affairs. Whether you are new to local government or a seasoned professional, you will build your expertise and increase your value to your organization through intensive, participatory workshops. Join your colleagues in gaining new insights in current trends and challenges facing local government. Monday, July 24 9 a.m.-12 p.m. Cyber Security: Protecting Your Networks and Preparing for a Cyber Incident Learn about State of Wisconsin resources that are available to help local governments in the event of a cyber incident. State and local cyber security officials will provide information on best practices for local governments to secure their networks and data. You will learn simple steps that governments can take to safeguard their systems and prepare for a cyber incident. Preparing for a Power Outage Everything in our lives is dependent upon reliable power, including critical services like emergency response, water, wastewater and communications. Whether a power outage is caused by a malevolent cyber attack, a weather event or a natural disaster, a longterm power outage will create major problems throughout a community. Emergency management officials will provide information on steps that local governments should be taking to prepare for a loss of power and what to expect from local utilities, the state and the federal government in the event of a catastrophic power outage. Tuesday, July 25 8:30 a.m.-12 p.m. Effective Management of the Workforce Including Evaluations, Programs of Improvement, Discipline and Severance So just what do I have to do to get fired from this job? Correcting deficiencies, disciplining and terminating employees are often not on the list of what we sign up for as managers. This workshop is designed to help managers work through these difficult situations legally, fairly and with dignity for all involved. James Macy, J.D., is an attorney at the law firm of von Briesen & Roper, s.c. He represents employers in labor negotiations, discrimination defenses, disability and ADA issues, wrongful discharges, non-competition issues and other difficult personnel transactions.

3 8:30 a.m.-12 p.m. Project Management Tools for the Non-Project Manager Have you ever been handed a project and did not know where to start? Have you started work on a project and all of a sudden it seemed out of control? Well, this session is for you! We will discuss the basic steps involved in beginning and managing a project, regardless of the size. You will be given tools for creating a project plan and timeline that will help you successfully manage, gain support for and complete projects. Participants will leave with hard copies of the tools utilized in this session. Jane Long, Ph.D., is the Director of Professional Development for the International Institute of Municipal Clerks, and formerly served as the Assistant Director of Distance and Online Learning for the University of La Verne in California. Transforming Municipalities Towards a Data-Driven Culture: Lessons Learned from Madison A What Works City In 2016, the City of Madison was named a What Works City. The focus of Madison s What Works City engagement emphasized open data and performance management. In this workshop, you will learn firsthand the practical steps Madison took on their journey towards a data-driven culture and how your municipality can get started on this path. Karalyn Kratowicz is the Data Projects Coordinator in the Finance Department for the City of Madison. Her position was created to bring a concentrated focus to the way the city uses data while upholding the value of racial equity in budgets, policies and procedures. Work Planning for Continual Improvement Take your customer service and community engagement to the next level through values-based work planning. Learn how this process can strengthen election administration for your municipality. Members of the Madison City Clerk s Office will share the work planning process and equity lens they have used to clarify their office values, transform their mission statement and improve their relationship with the community. Maribeth Witzel-Behl, WCPC, is the City Clerk for the City of Madison. Thomas Lund, WCMC, is a Municipal Clerk II for the City of Madison. Wednesday, July 26 8:30 a.m.-4 p.m. Women in Leadership Quick name an important leader from history. Did you think of a man or a woman? For many people, their first thought will be of a man in a leadership role. Does this mean that men are better leaders than women? Does this mean that men are more likely to be leaders than women? Do men and women have similar or different leadership styles? We will explore these and other questions during our review and discussion of women in leadership. Participants will leave with an enhanced understanding of how gender affects our expectations, perceptions and experience of both leadership and followership. Lucy Arendt, Ph.D., is a Professor of Management in the Schneider School of Business Economics at St. Norbert College. Previously, she served as a Professor of Management, Associate Dean of the College of Professional Studies and Director of the Austin E. Cofrin School of Business at UW-Green Bay. 8:30 a.m.-12 p.m. Psst! Planning and Public Participation are NOT Dirty Words! What is your vision for your community? How would others in your community answer this question? Through community planning, local governments can work collaboratively with individuals and groups to articulate how they want their communities to look, feel and function in the future. In this session, we will explore formal and informal methods of engaging communities to build trust and capacity to address local issues. Using a series of discussions and interactive exercises, you will walk away with a roadmap to help you explain the purpose of your next community engagement process, who to involve and how to get started. Rebecca Roberts is a Land Use Specialist with the Center for Land Use Education at UW-Stevens Point. She provides training for locally elected and appointed officials related to community planning, public participation and land use decision making.

4 1-3:30 p.m. Ethics and Open Meetings Law in Relationship with Land Use Projects Land use planning bodies are subject to Wisconsin s ethics and open meetings laws. It is vital that the persons involved are familiar with these laws to help preserve the integrity of their decision-making processes, as well as avoid any adverse effects of violating the law. Philip Freeburg, J.D., is a Local Government Law Educator for UW-Extension Local Government Center in Madison. Thursday, July 27 8:30-11:30 a.m. Public Relations Boot Camp How do we tell our story? How do we leverage media and get buy-in? How do we handle crisis communication? Positive community and media relations are critical to success, but sometimes the calls are tough to make. This course offers insights and strategies to help you build key relationships with stakeholders, regardless of the news you are sharing. Danielle Bina is a Senior Lecturer in Communication at UW-Green Bay. Her career path began in broadcast journalism as a news anchor/reporter. Danielle has worked for television stations in Minnesota and Wisconsin, including WLUK-TV in Green Bay, where she was the 6 p.m. and 10 p.m. co-anchor. Danielle has also held the position of News Director for Midwest Communications, Inc. She has extensive consulting experience in public relations, vocal coaching and media relations. Program Fees $399 Municipal Package Eight half-day sessions divided among multiple employees. (Lunches not included) $349 Four-Day Package Monday Thursday First-Time Attendee $50 Discount on Four-Day Package $299 Three-Day Package Monday Wednesday $275 Two-and-a-Half-Day Package Tuesday Thursday $229 Two-Day Package Select two: Monday, Tuesday or Wednesday $129 One-Day Package Monday, Tuesday or Wednesday lunch and breaks) Accommodations Radisson Hotel & Conference Center 2040 Airport Drive Green Bay, WI (920) Reserve your room online: The rate is $89 per night including a full breakfast. Reserve your room by July 10, Cancellations and Refunds Registration refunds will be given minus a $35 processing fee on or before July 5, No refunds will be made after July 5, Register online at Contact Information Kassie VanRemortel, Director Government and Economic Development, UW-Green Bay Continuing Education and Community Engagement (920) vanremok@uwgb.edu

5 Master Academy for Civic and Public Affairs 2017 Registration Form Registrant Information: Name: Name on Badge: Position: City of: Village of: Town of: County of: Population: Years in Position: Address: City: State: ZIP: Work Phone: ( ) Home Phone: ( ) Fax: ( ) The following demographic information is optional. (Please check all that apply.) Gender: Male Female Age: Heritage: African-American American Indian or Alaskan Native Asian or Pacific Islander Caucasian Hispanic Program Information Enroll Me In: Make one selection for each time slot within each day that you are attending: Monday, July 24, 2017 All Day Cyber Security/Preparing for a Power Outage Tuesday, July 25, 2017 Effective Management of the Workforce Project Management for the Non-Project Manager Afternoon Transforming Municipalities Towards a Data-Driven Culture Work Planning for Continual Improvement Wednesday, July 26, 2017 All Day Women in Leadership Psst! Planning and Public Participation are NOT Dirty Words! Afternoon Ethics and Open Meetings Law Thursday, July 27, 2017 Public Relations Boot Camp Payment Information: Municipal Package (We will you course options.)...$399 Four-Day Package (Monday Thursday)...$349 First-Time Attendee ($50 Discount on Four-Day Package)... $299 Three-Day Package (Monday Wednesday)... $299 Two-and-a-Half-Day Package (Tuesday Thursday )... $275 Two-Day Package... $229 Select two: Monday Tuesday Wednesday One-Day Package... $129 Select one: Monday Tuesday Wednesday Total Fees: $ List any special dietary needs, allergies or other accommodations: Check payable to UW-Green Bay Continuing Ed. enclosed Send to: Continuing Ed. Government UW-Green Bay 2420 Nicolet Dr. Green Bay, WI Charge my: Visa MasterCard Card No.: Exp.: (mm/yy) 3-Digit (CVV) Code: Cardholder Name: Signature: Registration Information: Choose one of the following ways to register: ONLINE Visit Credit card registrations only. BY MAIL Complete the registration form. Pay by credit card or check. Make your check payable to UW-Green Bay Continuing Ed. Send to: Continuing Ed. Government UW-Green Bay 2420 Nicolet Dr. Green Bay, WI BY FAX Send to (920) Credit card registrations only. Faxed forms without credit card information will not be processed. Phone registrations will not be accepted. Registration Deadline: Friday, July 7, 2017 No registrations will be taken after this date. JULY 10 7