Corporate Social Responsibility Fresenius Medical Care. <name of presenter>

Transcription

1 Corporate Social Responsibility Fresenius Medical Care <name of presenter> Title, Subject, Author (c) Copyright 10/01/2018

2 Fresenius Launched The Kidney Kid Initiative Across Asia Pacific Fresenius Medical Care THE RENAL COMPANY Page 2

3 Executive Summary Purpose To help lay the foundations of lifelong healthy habits, Fresenius Medical Care has created an engaging superhero cartoon character, The Kidney Kid. The initiative is a comprehensive edutainment (education and entertainment) program that informs children and their carers about their kidneys and how to keep them healthy in a fun and interactive way. Approach A centralised CSR initiative has allowed Fresenius Medical Care to communicate a clear and consistent message about kidney health, while also considering the needs and cultural sensitivities of each country in the Asia Pacific region. In multiple events at and around World Kidney Day on 9th of March The Kidney Kid was launched across Asia Pacific. Main activities included: screening of The Kidney Kid animated video, interacting with children via an awareness presentation and digital kidney health quiz and distributing activity booklets as well as superhero masks and other campaign materials. Targeted Locations Schools, paediatric hospitals, shopping malls and orphanages were the main activity locations. Fresenius Medical Care THE RENAL COMPANY Page 3

4 Media Clippings International Fresenius Medical Care THE RENAL COMPANY Page 4

5 The Kidney Kid Campaign Fresenius Medical Care THE RENAL COMPANY Page 5

6 India Outcome The Kidney Kid was launched across 7 states and 10 schools from Delhi, Uttar Pradesh, West Bengal, Maharashtra, Telangana and Karnataka to Tamil Nadu. At every location students were engaged with the awareness presentation, followed by The Kidney Kid video, interactive quiz, and the distribution of masks, booklets and stickers. Healthy eating was a major theme throughout the events. Fresenius Medical Care THE RENAL COMPANY Page 6

7 Upcoming initiatives

8 1. Education of Underprivileged Children Collaboration with a national level development organization for Education of underprivileged children o Educational support to 200 children for a period of 12 months. o The proposed support will ensure education for underprivileged children from marginalized communities in Gurugram o This support will be extended through Mission Education center/s. o The initiative will help to create a process to embrace these children into mainstream in a sustained manner Expected Outcomes o Improvement in the learning outcomes of children o Regular attendance and retention in the Education Programme o Holistic development of the student beneficiaries through curricular & co-curricular activities o Improvement in health seeking behavior o Teachers connecting to each and every child and relating to them as capable o Improvement in skills of teachers and partners o Mainstreaming of the students enrolled in non formal or bridge course o Sensitization of the community on issues related to Mission Education centre for their children Fresenius Medical Care THE RENAL COMPANY Page 8

9 2. Girl Child and Women Empowerment Collaboration with a national level development organization for Girl Child and Women Empowerment o Scholarship for the underprivileged meritorious girls to nurture their talents o To provide financial support for the opportunity of higher education to underprivileged students o To empower the beneficiaries through life skills & personality development sessions o To improve the self esteem and confidence level of the beneficiaries through Smile s interventions Expected Outcomes o 80% of scholarship beneficiaries will be promoted to next class o Over 50% of scholarship beneficiaries will show improvements in academic performance o Abled to face challenges in their future roles o Increased self esteem & confidence o Improved living standards o Understand the importance of personal hygiene o Prepared for self defence and safety o Become role model for their communities Fresenius Medical Care THE RENAL COMPANY Page 9

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