The Pikes Peak Rural Transportation Authority

Transcription

1 The Pikes Peak Rural Transportation Authority Presented By: Robert MacDonald, Executive Director The Pikes Peak Area Council of Governments October 14, 2005

2 Briefing Agenda Election Results Timeline for Success The Phases of the Coalition Stakeholders and Fundraising Implementation 2

3 Election Results 339,640 Registered Voters 208,586 Registered Votes 114,561 (54.92%) Voted YES 94,025 (45.08%) Voted NO Landslide by Conservative El Paso County Standards 3

4 Pikes Peak RTA Timeline 1. Exploratory Phase 2. Chamber Phase 3. Coalition Phase 4.Campaign July CTAB ID s Projects December HAC ID s Projects April Coalition Survey F M A M J J A S O N D March United Way Survey Aug 26 IGA Signing & Final Ballot Q J F M A M J J A S O N D 11, 2002 ounty nistrator ests Idea August United Way Leadership Summit Jan 14 and Mar 15 Community Summits Sept 7 Kickoff Campaign January 9 Joint City and County Meeting 4

5 The Phases and Faces of a Coalition 1. Exploratory Phase Launching of the idea 2. Greater Colorado Springs Chamber of Commerce Transportation Committee Running with the idea 3. Pikes Peak Transportation Coalition: Education Phase Steering Committee Members 4. Go with 1A: Campaign Phase Issues Committee Members 5

6 1. Exploratory Phase December 2002 through August 2003 Originally posed by County Administrator City Considered Question for November 2003 Election Business Community pushes for regional approach 6

7 2. Chamber Transportation Committee February 2003 to February 2004 Began public dialogue Urging a regional approach Membership includes EDC and various business and community leaders Research City Budget analysis to confirm need Comparative tax information Ballot initiatives nationwide Past County/City efforts Local Transportation stats (needs, costs, operations) 7

8 2. Chamber Transportation Committee (Continued) Coalition Building Pikes Peak United Way Leadership Summit Chamber Transportation Committee Meetings Conducted Community Summit Sought out Sponsors and Endorsements Coordination with City and County Elected officials Staff Citizen Advisory Committees 8

9 Factors Influencing Voting Results of Local Transportation Funding Initiatives! Traffic Congestion crisis! Sponsorship by business community! Sponsorship by key elected X Fundraising over $1 M! Recent initiative experience! Support from environmental groups! Multiple transit modes! Highway funding! Benefits distributed! Sunset provision of 10yrs! Extensive stakeholder participation in development of solution! General Election! Consultant with initiative campaign experience! Use of direct mail and TV ads! Lack of effective opposition 9

10 Pikes Peak Transportation Coalition Participants Pikes Peak United Way Colorado Springs Chamber Manitou Springs Chamber Tri Lakes Chamber Black Chamber Hispanic Chamber Korean Chamber C.S. Downtown Partnership The Voter s Network C.S Apartment Association Council of Neighbors and Organizations Interagency Transition Teams Committee Economic Development Corp. Pikes Peak Association of Realtors Housing and Building Association University of Colorado C.S. Pikes Peak Community College Falcon Professional Dev. League Community Intersections Forum for Civic Advancement Pikes Peak Chapter of the Colorado Mobility Coalition Surface Transportation Advisory Coalition 10

11 3. Pikes Peak Transportation Coalition March to August 2004 Leadership Steering Committee established for functional roles Community/Public Relations, Gov t Coordination, Fundraising, Coalition Building Hired administrative assistant Public Education Conducted 2 nd Community Summit Develop Mission Statement and establish branding Speakers Bureau presentations Website, Handouts, flyers, posters, mailings Coalition Building Expanding Coalition beyond Government and Business Invite your friends and associates Engage Professional Societies and Organizations New Endorsements: Republicans and Democ Developers and Sierra C 11

12 3. Pikes Peak Transportation Coalition (Continued) Researched Campaign and Fundraising Approach ID Benefits and Stakeholders - Began Education Fundraising Interviewed Campaign Consultants Establish workplan and budgets (fundraising targets) Polling of registered voters Crafted IGA and Ballot Language Collaboration with City and County Elected Officials Staff and PR Citizen Advisory Committees Other Communities considering joining the Coalition Monitored Opposition 12

13 4. Go with 1A Campaign September to November 2004 Election Hired Local Campaign Consultant Established Issues Committee Accounting and reporting Bank Account P.O. Box BRE s Data and document management (thank you letters, contact lists, materials) Fundraising Weekly updating of workplan and balance sheet One point of contact for budgets, accounting, check writing Obtain other s ask lists Send ask letters from recognized industry leaders Engage largest beneficiaries with appropriate asker Held industry fundraising events: (Engineering/Construction, Real estate/banks, Major Employers) Campaign Methods Print media and Letters to the Editor Targeted mailings Walking neighborhoods Honk-n-waves Yard signs Bumper Magnets (NOT stickers) Lapel Buttons Billboards Polling Conducted brushfire pole 2-weeks prior t election to confirm/modify messaging 13

14 4. Go with 1A Campaign (Continued) Community Outreach and Persuasion Established logo Amp-up the Speakers Bureau and continuously update/customize presentation Engage key stakeholders with personalized message Partner with Elected Officials Mobilize QCG (Chamber, EDC, HBA, PPAR) Coalition Building Weekly Steering Committee Meetings / Twice a month Coalition Meetings Clarify roles/responsibilities Stay on message Continue expanding the Coalition Opposition Management Counter negative ads, letters, media with letters to the editor Media Endorsements: Gazette and Independe 14

15 Results and Conclusions Good Issue Personalized issue to citizens and stakeholders Something for everyone Good Strategy Lead Time (2 years) Built a broad coalition (unprecedented) Fundraising Crafting of IGA and Ballot (1% admin, Sunset, Citizens oversight, Audit) One question! Good Timing Public surveys and polls (TTI) 15

16 Fundraising Fundraising Challenges Presidential and Senate Races Competition with Denver s FasTracks (similar industries) Tax-averse voting population = skeptical contributors Linking Benefits to Stakeholders 16

17 Fundraising Comparisons Pikes Peak RTA ck# Checks SECTOR Donations 2 BANKS $ 4,000 1% 60 CITIZENS $ 12,586 4% 3 CHAMBER/EDC/ORGS $ 1,125 0% 19 DEVELOPERS $ 83,720 24% 49 ENGINEERING/CONSTRUCTION/SUPPLIERS $ 212,950 60% 13 INDUSTRY $ 8,520 2% 3 LEGAL PROFESSION $ 1,700 0% 2 LANDSCAPE/ARCHITECTS $ 500 0% 11 REALTORS $ 27,850 8% 162 TOTAL $ 352, % FasTracks ks # Checks Donations 3% 21 Banks $ 79,750 2% 9% 377 Citizens $ 277,292 9% 2% 14 Chamber/EDC $ 646,610 20% 5% 37 Developers $ 257,664 8% 6% 122 Engr/Constr/Suppliers $ 913,441 29% 7% 131 Industry $ 647,674 20% 2% 14 Legal Profession $ 33,025 1% 6% 46 Realtors $ 341,793 11% 0% 762 $ 3,197, % INDUSTRY 2% ENGINEERING/CONS TRUCTION/SUPPLIE RS 61% Realtors 11% REALTORS 8% Legal Profession 1% Industry 20% Engr/Constr/S uppliers 29% CITIZENS 4% Banks 2% Citizens 9% 17 DEVELOPERS 24% Chamber/EDC 20% Developers 8% BANKS CITIZENS CHAMBER/EDC/ORG DEVELOPERS ENGINEERING/CONS UPPLIERS INDUSTRY LEGAL PROFESSION LANDSCAPE/ARCHIT REALTORS Banks Citizens Chamber/ED Developers Engr/Constr/S Industry Legal Profess Realtors

18 Fundraising was a Hair-raising Endeavor $400,000 $350,000 $300,000 $250,000 Target $200,000 $150,000 Actual Series1 $100,000 $50,000 $- 1/1/2004 1/15/2004 1/29/2004 2/12/2004 2/26/2004 3/11/2004 3/25/2004 4/8/2004 4/22/2004 5/6/2004 5/20/2004 6/3/2004 6/17/2004 7/1/2004 7/15/2004 7/29/2004 8/12/2004 8/26/2004 9/9/2004 9/23/ /7/ /21/ /4/

19 Unintended Consequences Improved City and County Staff Moral Improved City/County Cooperation and Trust Improved Governmental/Industry Cooperation and Trust 2 to 5 times increase in funding Standardized mix design Efficiencies in design, construction, inspection 19

20 Implementation New Government in 5 months $65 million first year budget Four Governments/Three Programs/One Regional RTA No Staff PPACG Contracted for Administrative Services October 2005 $23.7 million in the bank $55 million of contracts approved First Projects under construction Everyone still breathing 20