DuPont Market Advisory Panel Environmental Benefits Survey, Wave 2 September 29, 2011 Cheryl Brooke

Transcription

1 DuPont Market Advisory Panel Environmental Benefits Survey, Wave 2 September 29, 2011 Cheryl Brooke

2 Short term or Long term Trend? Overwhelming, our customers feels that environmental benefits in products are going to be a long term need. Latin America does appear to have less commitment towards this being a long-term need, but the sample size is small compared to other regions, and this difference is not significant (95% C.I.). Generally other research shows, Latin America is more advanced in meeting environmental goals, so perhaps this reflects difference reflects their more advance progress relative to other regions. 100% 90% 89% 89% 89% 90% 90% 89% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total North America Europe, Middle BASE: 832/ /409 East, Africa 172/217 93% 94% 73% Apr-2010 Aug % Asia Pacific Latin America* 85/81 33/28 *Small BASE size Overall, would you say that products with environmental benefits are a short-term trend or long-term need?

3 Customer Value for Products with Environmental Benefit: Over the next decade customers believe that the value for products with environmental benefits will go up, further proof of the long-term need for environmental benefits in products. (Percentage indicating High or Moderate Value) 18 months ago, we saw similar trend, but magnitude is even higher now. Percentage indicating High or Moderate Value 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 57% 57% 73% 76% 82% Currently April, 2010: BASE = 843, 663, Years +10 Years August, 2011: BASE = 738, 732, 705 How much value do YOUR CUSTOMERS currently have for products with an environmental benefit? Would you say they have: How much value do you think YOUR CUSTOMERS will have for products with an environmental benefit in the future? 86% Apr-2010 Aug-2011

4 Environmental Benefits Most Valued Down Value Chain Inherently safer materials TOP priorities are same as 2010: Reduced air/water pollution Apr-10 Reduced energy req in final products Reduced impact on water quality in manuf or thourgh product life Aug-11 Reduced waste in manuf process Within specific industries and regions where other benefits also rise to the top: Reduction in Green House Gas emissions Energy/Utilities, Construction/ Architecture Asia/Pacific Recyclability/Biodegradability in end product: Energy/Utilities, Ag/Food Reduced impact on eco-systems, land-use, Energy/Utilities, Ag/Food Cradle to grave footprint reduction Energy/Utilities Use of recycled raw (or intermediate) materials in manufacturing Construction/Architecture Asia/Pacific Full life-cycle analysis of product Energy/Utilities, Asia/Pacific Use of renewable raw (or intermediate) materials in manufacturing BASE = 738 Statistical significance is +/- 5% at 95% C.L.

5 Environmental Benefit Drivers for Our Company Customer requests or requirements TOP priorities are same as 2010: Compliance with govt regs or standards Apr-10 Recognition of your company as innovation leader Increased market share Aug-11 Decreased production costs Within specific industries other benefits also rise to the top: Increased Production Volume Energy/Utilities, Plastics/Packaging Life cycle cost reduction Energy/Utilities Ability of customer to charge a higher price Ag/Food Ability for company to charge a higher price to customers Ag/Food BASE = 738 Statistical significance is +/- 5% at 95% C.L.

6 Long-Term Trend Leading to Job Creation? More of our customers indicate that environmental benefits in products have lead to job creation in past year (28% over 21%). Two-thirds believe that environmental benefits in products will continue to have positive impact on job creation in next 5 years. 70% 60% 62% 66% 50% 40% 30% 21% 28% 20% 10% Apr-10 Aug-11 0% April 2010: BASE = 685, 684 August 2011: BASE = 738, 738 Work force increased in past year? Likelihood of job increases over next 5 years Has the demand for environmental benefits in your products led to any work force increases in the past year? YES/NO If environmental benefits in products are a long-term trend, how likely is it that YOUR INDUSTRY will need to increase jobs in the next 5 years? Very, Somewhat, Not at all likely, Don t know

7 Methodology Overview DuPont has recruited over 3500 customers globally to participate in a Market Advisory Panel. An online survey was mailed to these customers in order to gauge the value they have for environmental benefits in products understand the drivers for using more environmentally friendly products and assess the longevity of this need and possible contribution to formation of green jobs Survey fielded August 2011 with 890 people responding to access the survey. 738 customers fully completed the survey. Regional Participation: BASE = 730 EMEA 30% Asia Pacific 11% Latin America 4% North America 55%

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