Rachel Gray. Waste Prevention Toolkit. ISWA Beacon Conference on Waste Prevention and Recycling, May 20-21, Leeuwarden, the Netherlands WRAP

Transcription

1 Rachel Gray WRAP Waste Prevention Toolkit ISWA Beacon Conference on Waste Prevention and Recycling, May 20-21, Leeuwarden, the Netherlands

2 Household Waste Prevention Toolkit Rachel Gray Specialist Adviser Waste Prevention Local Government Services, WRAP

3 Presentation Background to WRAP (Waste & Resources Action Programme) Background to the toolkit How to use the toolkit Case studies

4 ABOUT WRAP WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change. Established as a not-for-profit-company and is funded by the governments of England, Scotland, Wales & Northern Ireland.

5 Communicating WRAP s work through the resource efficiency loop

6 WRAP support to local councils Strategic & operational advice on waste collection, recycling and waste prevention Designing & delivering local communications & behaviour change campaigns Training and skills development Support priorities: Improving recycling performance Improving efficiency of collections Waste prevention Priority materials plastic and food All support is fully funded

7 Avoidance Reduction Definition of household waste prevention Reuse Waste Prevention Recycling Incineration Waste Minimisation Definitions and Elements of the Waste Hierarchy (OECD) European Environment Agency (2002) Case studies on waste minimisation practices in Europe.

8 Focus and Sharing Consumers will only accept a few actions at a time so target combination of biggest tonnes and easier behavioural change Successful behaviour change needs excellent research playing hunches wastes money so share costs by joint action and knowledge exchange

9 Communicating Waste Prevention It is not the same as communicating recycling actions. Invisible Unseen and private. Performed mainly in the privacy of our own home. Personal Misunderstood and driven by deeply held beliefs and attitudes rather than social norms. Habits The more ingrained a certain habit is the harder it is to change. You will have to break down the old habit and introduce a new one.

10 Household Waste Composition, England Non-packaging paper Bulky Textiles/s hoes Food Packaging Garden

11 Household Food & Drink Waste Household Food and Drink Waste in the UK report - published November mt a year thrown away by households.. when most of this food could have been eaten (5.3mt) Environmental impact of this food waste is equivalent to 20mt of CO2 or the same as taking 25% of cars off UK roads With a cost to consumers of 12bn or 50 a month for families with children

12 Household Food & Drink Waste 84% of people believe they throw none or hardly any food away!

13 Courtauld Commitment The signatories commit to supporting WRAP in the achievement of its objectives: To design out packaging waste growth by 2008 To deliver absolute reductions in packaging waste by 2010 Reduce the amount of food wasted in UK homes by 155,000 t by March 2010 Courtauld 2 reduce the carbon impact of grocery packaging by 10% to reduce UK household food and drink waste by 4% to reduce traditional grocery product and packaging waste in the grocery supply chain by 5% - including both solid and liquid wastes

14 Waste Prevention Toolkit A web based interactive tool to help local authorities plan for waste prevention The first stage is to determine the drivers for waste prevention in a local area Users are asked to consider: Landfill diversion targets Waste growth trends Key performance indicators waste and non waste Local Waste Strategy targets Future disposal costs Public opinion

15 The Toolkit Step 2 This section provides: Information about selecting waste reduction activities in terms of tonnes diverted from landfill. Likely diversion rates based on available data: - Home composting - 150kg/hh/pa - Committed Food Waste reducer - 78kg/hh/pa - Reuse of Bulky waste (e.g. furniture, appliances) - 30% by weight - Real Nappies nappy calculator

16 The Toolkit Step 3 The next step is to understand the behaviours you want to change. For example, for garden waste you will need to consider: - One off behaviour of buying a bin - Repetitive behaviour using the bin/community site - Getting those who do it to compost all available materials

17 People need to know what the benefits are - they need fairness & recognition What incentives will you provide? What feedback will you provide? People need help to make responsible choices, i.e. facilities, services, support, information What information and support do you need to offer? Encourage (Give the right Signals) Enable (Make it easier) Catalyse Exemplify (Lead by example) Engage (Get people involved) People need to know that you and everyone else is involved too What internal policies do you need in place? What do you need to do differently? People need to be involved What social networks will you use? Who will you partner with? How will you communicate?

18 The Toolkit Step 4 Once users have decided which materials and behaviours to target information is provided on activities These sections provide: - Information on how you can improve the performance of existing schemes - Information on introducing new ones - A scoring system to allow you to prioritise activities

19 Activities Composting Food waste Love Food Hate Waste Donation Unwanted Mail Real (washable) Nappies Small changes in the home Sharing resources and time Waste Aware Shopping

20 The Toolkit Step 5 This section provides advice on measuring the impact of any plan including metrics for individual activities Question bank for questionnaire surveys (of residents) also included

21 The Toolkit Step 6 As users work through the toolkit they will have been asked to answer certain questions and score activities. The answers to the questions will be saved to produce your own outline waste prevention plan. Users can use this outline plan to develop a more detailed Waste Prevention plan and then marketing and communications plans.

22 Case studies There are a range of local case studies covering: Unwanted mail Donation/Reuse Community composting Master composter programme Community engagement Local Love Food Hate Waste campaign

23 Essex reducing unwanted mail

24 Oxfordshire - Community Action Groups

25 Master Composters

26 Love Food Hate Waste Campaign

27 Contact details Toolkit is available at Case study template is in the activities section Rachel Gray

28 Thank You