A sales and profit building idea from Quest Specialty Corporation

Transcription

1 A sales and profit building idea from Quest Specialty Corporation

2 Over $2 billion dollars a year is spent on melting ice.* Jan-San distributors average $50,000 in ice melt sales annually.* Ice melt product sales are 3-5% of Jan-San distributors annual revenues.* *Statistics provided by

3 Most popular ice melt products*: Calcium Chloride (44%) Potassium Chloride (22%) Sodium Chloride (16%) Magnesium Chloride (11%) Other (7%) *Statistics provided by

4 Where are they selling all of this product?* 38% Midwest 30% East Coast 21% South 11% West Coast *Statistics provided by

5 Market Analysis 1. Schools and Educational Facilities (35%) 2. Office Buildings (16%) 3. Industrial Buildings (15%) 4. Retail/Apartments/Condos (11%) 5. Government Buildings (10%) 6. Hospitals (8%) 7. Restaurants (5%)

6 Five Most Important Factors Considered By Customers Who Buy Ice Melt. 1. Quality (49%) 2. Price (35%) 3. Availability (15%) 4. Environmental Impact (2%) 5. Brand Name Loyalty (2%)

7 What factors appeal to the Buyer 1. Advertising 2. Competitive Pricing 3. Special Packaging With Other Products

8 Old Dogs, New Tricks Old way of maintaining steps, sidewalks and stairs: 1.Snow falls 2.Shovel 3.Throw out ice melt. 4.More snow falls. 5.Shovel, ice melt gets thrown in a pile. Eventually killing grass and vegetation.) 6.Throw out more ice melt. (Adding more chloride content to environment. 7.Repeat

9 Old Dogs, New Tricks New way of maintaining steps, sidewalks and stairs: 1.Apply Liquefire Pre-Storm 2.Snow Falls 3.Shovel (Liquefire stays in PLACE) 4.More Snow Falls 5.Shovel (Liquefire residual effect) 6.Enjoy safe steps, sidewalks and stairs

10 The National Floor Safety Institute estimates the average slip and fall incident to cost businesses $50,000 per occurrence. This amount doubles to $100,000 if the case goes to court.

11 Shoveling doesn t displace liquid. Liquid stays in place doesn t track in to your facility. Liquid reduces damage to floor finish. Reduces the overall environmental impact. Easy to apply. Odorless, colorless, non-corrosive, ships nonhazmat. Leaves no unsightly white residue. 1 gallon is equal to 50 lb. of rock salt.

12 Effective Working Temperatures- Mag. Chloride has a practical ice melting limit at 5F. Calcium Chloride has a practical ice melting limit at -25F *Iowa State University Chloride Study

13 Which One Melts More Ice and Snow? Amount of Ice Melted at Four Working Temperatures This was clearly shown in a study by SGS Testing Services. At 30 F CaCl2 melted about 45% more ice after ten minutes and 55% more ice after 30 minutes. At 0 F (-18 C), CaCl2 melted about 30% more ice after ten minutes and 40% more ice after 30 minutes. A similar pattern was evident at 20 F (-7 C) and 10 F (-12 C). Additional studies by the Midwest Research Institute confirmed the SGS results.'

14 Which product requires a lower application rate? Given their relative commercial strengths and active chemical purity, 50% to 100% more MgCl2 than CaCl2 is usually required to remove equal amounts of snow and ice. Liquid CaCl2 is applied at typical concentrations of 32%, while that for MgCl2 normally falls between 21% and 30%. Similarly, dry CaCl2 flake contains a minimum 77% active chemical versus MgCl2 6H20 which is 45% to 48% active. Conceptually, this means that two parts of CaCl2 does more work in less time than three parts MgCl2.

15 Which Chloride is more harmful to concrete? Magnesium Chloride is more detrimental to concrete. Testing was done by the Pittsburgh Testing Laboratory on air-entrained concrete (pre pared according to ASTM C ) over 500 freeze- thaw cycles. The data shows that CaCl2 has the least spalling of common deicers, including MgCl2. Spalling is measured on a scale of 0 to 5 (none to severe). A 4% solution of MgCl2 showed moderate scaling and had a 3.1 rating. The same concentration of CaCl2 had a 1.6 rating, or between very slight and slight-to-moderate scaling. This is came out in American Concrete Institute's Guide to Durable Concrete7, that says CaCl2 has a "negligible" effect on concrete while MgCl2 causes a slow deterioration of concrete surfaces. In addition, a study of concrete deterioration by deicing salts, including MgCl2 and CaCl2, at Iowa State University8 found that "magnesium chloride was the most destructive salt with severe deterioration produced under almost all of the experimental conditions." Deterioration was judged by the degree of crumbling, fracturing and brownish discoloration.

16 Wear and tear on floor finish and carpet. Hard on cleaning equipment-vacuums. Clean up of tracked in ice melt granules. Increased labor. Increased usage levels to achieve desired results. Increased costs associated with vegetation and grass kill. Decreased life span of concrete walkways and stairs. Liquefire is the ANSWER!

17 Liquefire Deicer is an environmentally responsible solution to fighting a winter storm before it arrives. When you apply it to sidewalks, steps, ramps and traffic areas before a storm it prevents the bonding of snow and ice to the surface. This means a fast and effective clean-up after the storm. With an effective working temperature of -25F Liquefire keeps melting where others fail.

18 A blend of Calcium Chloride 28%, Magnesium Chloride 3.5%, Sodium Chloride 1.5%, Urea 2% with additional corrosion inhibitors built in. Works to a true -25 F. Liquefire is clear. No tracking or messy clean up. Residual effect. Up to 48 hours. Non-Corrosive and Non-Toxic. - Safe on concrete and safe for pets. Ready to use. No mixing required.

19 Corrosion Inhibitors to help protect your equipment. Anti-Spalling agents to protect your concrete, and asphalt. Urea acts as a natural fertilizer for your grass.

20 Using our unique ready to use pump up sprayer or industrial grade applicators, apply Liquefire with a downward nozzle and wet the surface to be treated. This product is READY TO USE Do not mix with water.

21 One Gallon of Liquefire will cover approximately 900-1,000 sq. ft. Apply Liquefire up to 8 hours before a storm. The residual activity of the product will last for 48 hours in those cases where the storm does not happen. Re-apply product before each snow storm

22 Concrete Sidewalks Staircases Steps Handicap Ramps Decks Driveways/ Parking Lots Walk Ways Hard to reach areas

23 Liquefire allows your distributors to realize a competitive edge in the marketplace. Cutting edge technology creates a unique opportunity for distributors in markets that have realized salt shortages. Ready to use packaging allows for active demonstration by sales force. Healthy profit margins ranging from 20-30%

24 1 gallon refill gallon containers 5 gallon pails 55 gallon drums 275 gallon tote