Hardwood product market trends

Transcription

1 Hardwood product market trends Overview of LCA projects completed in hardwood initiative and how to benefit from wood s «natural» assets Patrick Lavoie Project manager Business development division Endroit: Date: Webinar May 21 and

2 Environmental attributes sought

3 Hardwood market position Strengths High end (noble) Appearance Local Light Renewable Weaknesses Maintenance Cost Humidity and water Supply Technical info Opportunities Environment Design using wood Finishing Service Product info Threats Wood imitators Consumer perceptions Forest certification

4 What makes wood green? Recyclable Renewable Durable Green Becomes more and more scarce Low energy costs Allows to reduce CO2 emissions Strongly disagree Neither agree / nor Strongly disagree agree Wood Concrete Steel Source: Lavoie, Robichaud et Gaston. Market Trends in Top 20 US Metropolitan Areas Homeowners Material Preferences in Decking, Floor and Wall Applications

5 Environmental performance of materials 21/05/2013 5

6 Opportunities and trends LCA: quantifying the environmental impacts of products Communicating environmental attributes of wood (sector or business level) R&D: Environmental optimization (ecodesign) Improving energy efficiency, material use, etc. to reduce manufacturing costs Corporate responsibility (CSR)

7 Lifecycle analysis Acidification Ozone Energy Resources LCA Toxicity Smog Waste Eutrophication

8 Lifecycle inventory Cradle Gate Grave

9 LCA and businesses Differentiation from competing products with quantitative, objective & standardized data ISO Principles and framework ISO Requirements and guidelines ISO Carbon footprint of products GHG protocol / PAS 2050 Product Category Rules (PCR) ISO / 14021/ Principles and procedures for labels and declarations ISO GHG inventory Corporate image Potential savings Innovation Market access (LEED and retail)

10 LCA limitations Interpretation required: multi-criteria Global warming Ozone Acidification Smog Eutrophication Non-renewables Testing hypotheses LCA produces models Potential impacts, not site-specific (forest certification) Dynamic use of the model to test scenarios (R&D) Source: Cascades. Analyse tierce partie.

11 Green hardwood lumber

12 Note: 76% of environmental impacts allocated to sawmilling. Green lumber (cradle to gate) Réchauffement Récolte 0 Appauvrissement Smog Acidification Eutrophisation Énergie climatique totale ozone Global warming Ozone Smog Acidification Eutrophication Total energy

13 Prefinished hardwood flooring

14 Hardwood floor covering (cradle to grave) Réchauffement climatique Hardwood flooring (C2Gr) Harvest Sawmilling Manufacturing (G2G) Installation and use Transportation End of life Global warming Ozone Smog Acidification Eutrophication Total energy LCIA method: TRACI 2 and CED V3.03. Excluding infrastructures.

15 Comparative LCA floor covering

16 Comparative LCA floor covering -10 Global warming Acidification Eutrophication Total Biomass Ozoneenergy

17 Treated pallet (single usage) Method: TRACI 2 Plus CED for Hardwood Project V3.03 / Characterisation / Excluding infrastructure processes

18 Treated pallet used six times Method: TRACI 2 Plus CED for Hardwood Project V3.03 / Characterisation / Excluding infrastructure processes

19 Treated pallet used as hogfuel EOL Method: TRACI 2 Plus CED for Hardwood Project V3.03 / Characterisation / Excluding infrastructure processes

20 Hardwood pellet

21 Conclusions Environmental record does not replace have a good product at the right price, it is another strategic element for companies LCA has more credibility than typical (type I) certifications LEED 2015 will provide opportunities for wood products Wood is well positionned on key indicators Global warming Ozone Biomass & hydro

22 Next steps R&D priorities (ecodesign) Harvesting Biofuels cleaner (diesel) Optimization sawmilling Drying Packaging End of life (reduce, reuse, recycle, reclaim, dispose) Harwood data facilitates production of EPDs & carbon footprints Corporate social responsibility Willingness to improve Disclosure

23 MC Créer des solutions pour le secteur forestier Patrick Lavoie Project manager Business development (418) FPInnovations. Tous droits réservés. Reproduction et diffusion interdites. MC Le nom, les marques et les logos de FPInnovations sont des marques de commerce de FPInnovations.