M.SC. STUDENTS VIEWS ON THE INFLUENTIAL ELEMENTS OF THE EMERGING BIOBASED BUSINESS SEGMENTS

Transcription

1 M.SC. STUDENTS VIEWS ON THE INFLUENTIAL ELEMENTS OF THE EMERGING BIOBASED BUSINESS SEGMENTS Students were asked to apply a theoretical framework of alternative pathways of bioeconomy development based on the article Priefer, C., Jörissen, J., & Frör, O. (2017). Pathways to Shape the Bioeconomy. s, 6(1). Timespan until 2030 or 2050 was to be applied. In this document the views of the student groups have been combined under one presentation. Group assignment in the Responsible business management -course Forest economics and marketing, University of Helsinki, Finland. Fall Combining of the presentations has been conducted by groupwork teachers Jaana Korhonen and Noora Miilumäki. Maatalous-metsätieteellinen tiedekunta 11/01/2018 1

2 STUDIED SEGMENTS Wooden housing Biochemicals Tall oil Fibre-based packaging Textiles Energy Non-timber forest products Services Virtual reality Maatalous-metsätieteellinen tiedekunta 11/01/2018 2

3 WOODEN HOUSING Timespan 2050 New materials Impregnation techonolgies Recycling old waste as construction material preference for factory-built houses Preference for wood construction (carbon emission reduction) Still unknown properties of wood enabling new modifications Use of new organic materials for energy and heating systems Development of city and urban areas are emphasized Buildings made of wood could attract more customers by its design sustainability benefits Maatalous-metsätieteellinen tiedekunta 11/01/2018 3

4 BIOCHEMICALS TALL OIL Timespan 2030 Biomass from coniferous trees remains as main source of raw material used in pulping. Usage of raw materials more regulated Genetically modified trees Circular economy and growing use of renewable biodegradables supports the use of pulping byproducts. Certification schemes Screening for % of renewable biodegradability. Biobased sources cheaper than fossil-based. Taxation encourages to choose renewable and biodegradable products Decreasing use of non-degradable fossil-based products leads to decreasing manufacturing of such products Preservation methods provide longer storage time and transportation distances. Solutions to treatments used in cosmetics, coatings and medicines. E.g. bioplastivs in 3D-printing. Replacement of fossil-based parts of e.g. flame retardants with tall oil fatty acids. s enable companies to deliver more with less while targeting to reach sust.dev. goals. Government support High customer awareness makes diffusion of innovations faster. Biomass from countries with great amounts of coniferous tree biomass (e.g. FI, SE and RU). Production and refinement locally, selling endproduct globally. Few centralized largescale technologies with numerous specialized biorefineries nearby. Collaboration among countries Empasizes best, efficient uses of natural resources in selected places. Enables specialization and reduces emissions from transportation. Maatalous-metsätieteellinen tiedekunta 11/01/2018 4

5 FIBRE-BASED PACKAGING Timespan 2030/2050 Fossil fuel Raw material availability Recycling The share of material costs in total prices Responsibility Image & knowledge of packaging Smart packaging Plastic materials replacement innovations Tailored packaging for different customers Clustered production Raw material availability constraints Market growth in Eastern Asia Maatalous-metsätieteellinen tiedekunta 11/01/2018 5

6 TEXTILES Timespan 2050 Recycled textile fibres- Developing new technologies to minimize the waste of textile production Increased use of wood based raw materials Water and energy- more efficient consumption. Consumber Price- technological improvements in textile production Fashion and quality of the products- technological development must be continual in area of customer preferences Population growth and increased wealth- enhance the demand of sustainably produced textiles Increased scale of recycling opportunities for the customers Use of recycled fabrics - textile consumption is increasing Reducing the use of chemicals - manufacturing process may be dangerous -> Spinnova efficiency - Woodbased products won t replace all textile materials, new cotton? Local - pulp fiber production in biorefineries or in efficient recycling plants for yarn production. National - builds wealth Global - wood based textile fibers competitive advantage over manufactured fibers Maatalous-metsätieteellinen tiedekunta 11/01/2018 6

7 ENERGY Timespan 2050 Hydrogen, sustainably produced biomass (only end of life), renewable synthetic fossil fuels Utilizing abudant local energy resources Common energy market Population growth and increase in global trade Decreasing consumption, less is more Realizing the potential of energy efficient housing Active citizens and civil society participation in innovation process Planning / forescasting energy needs & storing energy for future demand peaks Smaller production units and storage to be used by provate individuals vs mass producers far away On site production and storage of energy Afforestation of abandoned regions Cities as primary producers: biomass cultivated on/in/under the buildings Maatalous-metsätieteellinen tiedekunta 11/01/2018 7

8 NON-TIMBER FOREST PRODUCTS Timespan 2030 Locating pickers better with GIS Impact on employment: low step employment for unemployed and lowskilled work force. Technology does not matter, as long as resources are economically and sustainable available. People prefers ecological and sustainable products, like berries and herbs etc. Need for technological innovations, for example GIS and robots. For more effective use of resources. People whose growing interest in super foods and fine dining are drivers towards effective solutions. Find and save most profitable areas, with for example GIS. Employment to all over Finland. Effective use of areas and avoiding overuse of areas. Maatalous-metsätieteellinen tiedekunta 11/01/2018 8

9 SERVICES VIRTUAL REALITY Timespan 2050 VR technology is widely available by 2030 VR changes need for forest VR forest experience lowers the amount of forest visits s travel less due to high costs (oil scarcity, taxation, etc.) VR is part of everyday life Changes in living style (climate change, urbanization, etc.) People are not used to visit forests VR continues to improve and becomes part of everyday Starting brain VR innovation People have equal possibilities to travel (VR) New opportunities for local travel/tourism entrepreneur VR technology is globally applicable Internet / Cloud Urbanization, lifestyle Global Maatalous-metsätieteellinen tiedekunta 11/01/2018 9

10 Services Linnea Iskanius, Jonas Nacke, Markus Stolze, Tuuli Suomala Biochemicals H a n n u T a k a l a, T i a n r a n Z h o u, M e r i M o i s i o & R o l f G a i b Non-timber forest products Anni Kettunen, Arto Korhonen, Victoria Poljatchenko, Paavo Rasilainen PARTICIPATING STUDENTS Textiles Joni Hasanen, Emilia Lehtola, Sara Sepiddam, Tapio Sutela Fibre based packaging Joonas Aalto Elliroosa Raittinen Liisamari Rasimus Pyry Seppälä Wood construction Hanna Yrjölä, Santeri Heiniö & Albert Ebr Energy Henri Sakki, Juho Hämäläinen, Niina Pietarinen Maatalous-metsätieteellinen tiedekunta 11/01/